* Segmentation comprises identifying the market to be segmented; identification, selection, and application of bases to be used in that segmentation; and development of profiles.
* Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.
* Positioning is the final process and is the more business-orientated stage, where the business must assess its competitive advantage and position itself in the consumer's minds to be the more attractive option in these categories.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
Coca Cola Brand Positioning. It includes: Journey of coca cola, coca cola brand positioning, coca cola brands, coca cola marketing strategy"mantra of success", coca cola STP, coca cola SWOT, coca cola in India, coca cola motto: think local act local, coca cola and pepsi POP & POD, cocacola brand mantra designing, coca cola IPR
case study on coca-cola. introduction, segmentation targeting and positioning . selling strategy, marketing planing, objective, swot analysis of the company.
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
This ppt is made by Maira Shehzad Kaiser Durrani. A student of Iqra University and her group members in introduction to business class. in this ppt information about products and services and company of Coca Cola is provided
these presentation was made by Georgian-American University students for Mgmt mid-term, it covers coca colas Environment,Organizational Culture,SR an Ethics,Organizational Strategies,Organizational Structure and Design And HR Mgmt
Running head CONSTRUCTING EFFECTIVE MESSAGES .docxsusanschei
Running head: CONSTRUCTING EFFECTIVE MESSAGES
CONSTRUCTING EFFECTIVE MESSAGES
Constructing Effective Messages
Daniel Jacobson
COM/295
Alex Luna
September 01, 2016
Constructing Effective Business Messages
Several products and services are produced around the globe on a daily basis and need proper marketing procedures as well as strategic positioning to ensure that these products reach the intended audience and the targeted market on time. This piece of work presents a deep analysis of coca cola products, their characteristics, worth, the targeted audience as well as the approaches used by the company to establish the credibility of the products in its diversified markets.
The Coca-Cola Products and Characteristics
America is known for several products sold in domestic markets as well as the overseas markets. The products range from ranging from household goods and food products to electronic appliances such as the Apple smartphones. One of the best known American products is the coca cola soft drinks that are sold in more than 200 countries around the globe. It is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world. Coca cola comes in several brands which are appealing to different customers and attracts the attention of these customers from across the globe. The features of this product are distinct from variation in brands. For instance, sprites the world's leading lemon-lime flavored soft drink, sold in more than 190 countries and ranks as the number three soft drink world over; Fanta is the second oldest brand of The Coca-Cola Company and the second largest brand outside the US. Fanta Orange is the leading flavor but almost every fruit grown is available as a Fanta flavor somewhere. Consumed more than 130 million times every day around the world, consumers love Fanta for its great, fruity taste. Other coca cola brands like Pure, crisp Dasani delivers fresh taste with a clean, fresh style. Dasani Drops is the vibrant and delicious drop that transforms everyday moments into something deliciously fun, unexpected and colorful day. While Minute Maid has been making juice for more than 60 years and has a heritage of nutrition, innovation, and quality that makes it more appealing to customers as it is rich in nutrients and taste (Weber, Story, & Harnack, 2006).
The Worth of Coca-Cola
The worth of a product is considered in several facets. According to J. F Kapferer, there are six pillars to be considered in establishing whether or not a product is worthwhile. These constitute the Kemferer's brand identity prism with six faces namely: the physique, personality appeal, culture, relationship, reflection, and self-image. Coke, for instance, has strong words that are associated with its brands that evoke a strong response from customers whenever the brands are mentioned. T ...
WEEK 8 ASSIGNMENT 3 1
WEEK 8 ASSIGNMENT 3 9Week 8 Assignment 3
Student’s Full Name
BUS499 Business Administration Capstone
Professor’s Name
Date
Week 8 Assignment 3
Coca-cola being a leading organization in the beverage industry contributes largely to the sales of soft drinks globally. With today’s stiff competition, organizations need strategies to gain competitive advantage. This paper will analyze Coca-Cola in regards to its business-level strategies, corporate-level strategies, competitive environment, and market cycles. Business-Level Strategies
A business-level strategy is concerned with the position of organizations in a given industry while considering factors comparison to the competition (Schermerhorn & Bachrach, 2010). Coca-Cola's business-level strategy is a differentiation strategy. This strategy is based on offering product that is unique hence an organization ends up acquiring a greater market share and defending the higher pricing of products. Therefore, this strategy differentiates an organization from its competitors. Coca-Cola uses a differentiation strategy for it to remain unique. With the high competition that it is facing, this strategy separates Coca-Cola from its competitors. With this strategy, Coca-Cola has been able to develop products that are unique and valued by its customers. For instance, most of the consumers opted for healthy drinks as compared to flavored drinks and this had a negative impact on Coca-Cola. The taste and preferences of customers keep on changing and hence an organization has to develop ways that will help it remain relevant in the market. Coca-Cola, therefore, developed Coca-Cola Zero Sugar which was branded and marketed as a healthy drink but a version of the original sugar-sweetened. The production of this product was for it to remain relevant and continue to be successful even with the transition of consumer’s tastes and preferences. This indicates that Coca-Cola has a unique capacity that is used for customization of its products and services to ensure that the wants and the needs of the target market are met. For instance, Coca-Cola provides Diet Coke and vitamin to the old consumers who are health conscious. It also meets the needs and expectations of its young customers through the provision of cherry and vanilla coke.
Coca-Cola management invests a lot of time and money in research and development. The main aim is to acquire an understanding of the different market segments about customer’s age, income, and lifestyle. This information is then used in marketing for the products right and achieving the right development. Coca-Cola packaging has remained unique as compared to its competitors and hence it has been able to remain adaptable in different market sections (Schermerhorn & Bachrach, 2010). With its functional packaging, it has been able to make its products appear different in the form of its sizes and forms. Coca-Cola has achieved the production of cans and bottles based on.
Knowledge workers are workers whose main capital is knowledge. Examples include architects, engineers, scientists, and any other white-collar workers, whose line of work requires one to "think for a living".
A wisdom worker is a (mostly) creative-minded individual, who works primarily in emotional creativeness. Their main skill is their ability to weave engaging narrative into their work.
Comparison of regional disparities between 11th & 12th five year plan.Manas Dhibar
From 1947 to 2017, the Indian economy was premised on the concept of planning. This was carried through the Five-Year Plans, developed, executed, and monitored by the Planning Commission (1951-2014) and the NITI Aayog (2015-2017). With the prime minister as the ex-officio chairman, the commission has a nominated deputy chairman, who holds the rank of a cabinet minister.
Environmental Analysis is described as the process which examines all the components, internal or external, that has an influence on the performance of the organization.
Strategic management is the management of an organization’s resources to achieve its goals and objectives.
Lawrence Edward Page is an American Computer Scientist and Internet Entrepreneur. He is best known as one of the co-founders of Google along with Sergey Brin.
Classification of Computer according to their sizeManas Dhibar
On the basis of size, there are four types of computer. They are minicomputer, microcomputer, mainframe computer and supercomputer. The supercomputer is the fastest, most expensive, big in size, and the most powerful computer that can perform multiple tasks within no second. Mini Computers are medium-sized computer.
All types of ecosystems fall into one of two categories: terrestrial or aquatic. Terrestrial ecosystems are land-based, while aquatic are water-based. The major types of ecosystems are forests, grasslands, deserts, tundra, freshwater and marine.
Communication is simply the act of transferring information from one place, person or group to another. Every communication involves (at least) one sender, a message and a recipient. Formal communication refers to the flow of official information through proper, predefined channels and routes. Informal communication is casual communication between coworkers in the workplace
Net operating income (NOI) is a calculation used to analyze the profitability of income-generating real estate investments. NOI equals all revenue from the property, minus all reasonably necessary operating expenses.
Budget line is a graphical representation of all possible combinations of two goods which can be purchased with given income and prices, such that the cost of each of these combinations is equal to the money income of the consumer.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. INTRODUCTION
The Coca-Cola company is the world largest beverage company.
The company best known product coca cola was invented by john Stith
Pemberton in 1886.
The Coca-Cola formula and brand was bought in 1889 by ASA Candler who
incorporated The Coca-Cola company in 1892.
Coca-Cola currently offers nearly 400 brands in over 200 countries or territories
and serves 1.5 billion servings each day.
The Coca-Cola company headquarter is in Atlanta, Georgia.
Its current President and CEO is James Quincey.
With the acquisition of major brands in India, it went on to be known as The
Hindustan Coca Cola Beverages Pvt. Ltd.
3. MARKET SCENARIO
Based on Interbrand’s best global brand study of 2015, Coca-Cola
was the world's third most valuable brand.
Gained an advantage over pepsi when it took over Parle in 1994.
Coca Cola focuses on a diversified product portfolio, both within the
beverage industry and has few products outside of that industry.
4.
5.
6.
7. SEGMENTATION
Market segmentation involves dividing a market into smaller groups of
buyers with different needs, characteristics or behaviors that might
require separate marketing mix or strategies.
Segmentation can be divided into various parts:-
1. Geographic Segmentation ( Regions, Climate )
2. Demographic Segmentation ( Age, Gender, Family Size, Income )
3. Psychographic Segmentation (Lifestyles, Social Class, Personality )
4. Behavioral Segmentation ( Occasions, Usage Rate, User Status, Speed)
Coca Cola has more than 400 distinct items line, aggregate of 3,500 item
blend.
8. Coca Cola uses different blends to target different age groups, ethnic
groups, sexes, lifestyles, etc. for example they use “OASIS”, a juice to
target the age group of 20-30. And also it produces products like “Diet
Coke, Coca Cola Zero” for the health conscious people who don’t prefer
calories but cannot forget the taste. This age group consists of the people
aged 30-50.
Coca Cola even uses special packs at special occasions to encourage
people to buy more of their products. Like “Christmas Celebration Bottle
Bow, World Championship Games” for which their sales even went up by
a good margin.
Disney Hundred Acre Woods – fruit juice for kids; Odwalla - for adults
who want a grown up taste in a healthy fruit beverage; Powerade - sport
drink, targets athletes between 13-27 ages
Targets different income level. For example, by packaging: for low level
income, the company is selling returnable glass bottle; for high level
income, the company is selling coke in tins
9. TARGETING
Target marketing tailors a marketing mix for one or more segments
identified by market segmentation.
Target marketing contrasts with mass marketing, which offers a single
product to the entire market.
Two important factors to consider when selecting a target market
segment are the attractiveness of the segment and the fit between the
segment and the firm's objectives, resources, and capabilities.
Coca Cola has surely targeted the customer’s media habits very
effectively for sure like:
The youthful target gathering of people of the brand cherishes media
presentation.
Mobile era and online networking is a piece of every day life.
10. Coca Cola’s utilization in the late spring is 60% than 40% in the winter; in this
way, the organization’s deals are higher in the mid year. It additionally centers
in hot region on the planet.
This is the reason, despite being an American company, its still doing a very
successful business in India. Where “Ranveer Singh & Mahesh Babu in South
India” are the brand ambassador of the company and the T.V commercials a
very popular and the sales are all time high because the company understood
the principle a while ago “think global, act local”.
This scenario of high sales is seen in most of the Asian and the Gulf countries,
reason being the temperature.
Coca Cola has deliberately situated itself inside of the world soda pop market.
It confronts a crucial inquiry: does it need to keep the same situating or to
adjust as indicated by the 200 nations where the brand offers its items. Coca
Cola items are obtained by various classes, yet mostly by middle to high level
class.
11. DIFFERENTIATION
A differentiation strategy is the development of a product or service that offers
unique and differentiating attributes which are valued by customers and perceive to
be better than or different from the products of the competition.
Differentiation in Coca Cola
Coca Cola Company spends round about 20% of their total advertisement budget
for maintaining and communicating on its differentiation strategy.
Coca cola has created its differentiation by utilizing soft sell approach. Company
has successfully positioned itself on the following standards:
Corporate reputation for quality and innovation: one of the best place to work
Successful communication of perceived strengths of the product: Integrated
marketing strategy.
Symbol of joy and fun.
‘The Secret Formula’.
12. POSITIONING
Positioning is the act of designing the product and service offering of a
company in the minds of the customer’s so that:
The consumer can relate the product and service offering to a need or
want.
The consumer can perceive a brand’s characteristics relative to those of
competitive offerings. It is process of creating an image of the product
and service offering in the minds of the consumer.
This impression of the brand by the shopper prompts a high level of
reliability and settles on the acquiring choice more programmed. Coca
Cola has been fruitful by utilizing Unique Selling Preposition word as
“Carry on with the coke side of life”, identified with euphoria
and satisfaction. At the point when the name of Coke is said, the
principal thing that comes into psyche is fun and diversion.