Mass communication involves the production and transmission of messages to large audiences through media organizations. It is one way that communication occurs at the societal level. Mass media, such as radio, television and newspapers, enable information to reach large numbers of people simultaneously. Agricultural extension systems rely on mass communication to disseminate information to farmers and rural communities. While face-to-face communication remains important, new information and communication technologies, including cyber extension through online portals and wireless networks, show promise in helping extension systems reach more farmers.
The PPT consist topics relating the role of media in development communication in India Context.It consist of media like newspaper,radio experiments, television experiments like SITE and KHEDA and other e-programmes for development.
The PPT consist topics relating the role of media in development communication in India Context.It consist of media like newspaper,radio experiments, television experiments like SITE and KHEDA and other e-programmes for development.
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
History of Internet
Give a convincing definition of online journalism
Explain the forms of online journalism
Explain why traditional media outlets are moving online
Exploring new media outlets e.g citizen journalism, backpack journalism
Communication
Communication studies
A summary of some mass communication theories
Communication theory as a field
History of communication
Media influence
Media studies
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
History of Internet
Give a convincing definition of online journalism
Explain the forms of online journalism
Explain why traditional media outlets are moving online
Exploring new media outlets e.g citizen journalism, backpack journalism
Communication
Communication studies
A summary of some mass communication theories
Communication theory as a field
History of communication
Media influence
Media studies
Research brokers and intermediaries in different sectors and contexts: agriculture
Presentation by James Nguo, Executive Director, Arid Lands Information network (Kenya) at the Locating the Power of the In-between conference July 08
What is Electronic Media? (Introduction)
For detailed lectures with Urdu/Hindi explanation, subscribe to my YouTube channel.
https://www.youtube.com/channel/UCvmyC56ovZ8vIspsFMwkBgA
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Role of Mass Media in transfer of technology, FEX-502, Md Kaif AliMdSharbar
Mass media are those channels of communication which can expose large numbers of people to the same information at the same time. They include media which convey information by sound (radio, audio cassettes); moving pictures (television, film, video); and print (posters, newspapers). And when it comes to technology transfer, the more people who know about a particular innovation or idea, the greater the chances that it will be adopted and put into use.
Prepared for the Information and Communication Technologies (ICT) and Agriculture Conference, which is going to be held on the 13th, 14th and 15th June, in Montevideo, Uruguay.
"Remotely connected, remotely creative" Isea2011 by Tracey BensonTracey M Benson
Presentation titled "Remotely connected: Remotely creative" shown at ISEA2011, Istanbul.
This paper is a scoping paper of a project I am currently working, that explores the take up of mobile technologies in remote Indigenous communities in Australia.
'Remote connections' is a project that explores a number of existing initiatives and research as a starting point to develop a collaborative skill sharing project with remote communities.
For more information, go to http://geokult.wordpress.com/projects/remote-connections/
Union budget- Introduction, classification, procedure, current status of budget in India, military budget in India. Defence budget in India-its status, focus and forecasts of budgets
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. Mass Communication
Littlejohn and Foss (2005) defined that
“The process whereby media organizations produce
and transmit messages to large publics and the
process by which those messages are sought, used,
and consumed by audiences”
McQuail (1994) states that mass communication is,
“only one of the processes of communication
operating at the society-wide level, readily identified
by its institutional characteristics”
3. Concept of mass media
• It enable development agents or agencies to reach a large
number of persons, directly (or) indirectly, with one
exposure or a single source.
• It involve a mass medium such as radio, television, and
newspapers and so on, which enable a source to reach an
audiences of many.
• These are the means or devices of communication used to
reach large number of audience at a time.
• Mass media are the tools or technologies that facilitate
dissemination of information and entertainment to large
numbers.
4. Need
• Most mass communication comes from large organizations that influence culture
on a large scale. Schramm (1963) refers to this as a “working group organized
around some device for circulating the same message, at about the same time, to
large numbers of people”
• We are turning into a “global village” through our interdependence with mass
communication. Suddenly, “across the ocean” has become “around the corner.”
McLuhan (1964) predicted this would happen because of mass communication’s
ability to unify people around the globe.
• The media can surely act as an effective channel of two-way communication by
taking problems and concerns of the people to the decision-makers. The
involvement of the people with the medium and the credibility of the medium
greatly increases when the medium deals with issues of immediate concern to the
audience.
7. Need Of Mass Communication
• Mass media materials are neededwhenever large number of people must
be reached and motivatedto action,
• mass media material influence people to adopt new practices, the cost
per adoption is low.
• The average village level worker can perhaps contacta dozen farmers in
one day on an individual basis. He can conduct two or three meetings
and meet 100 to 200 people. However, he coulddistribute or post
hundreds of leaflets, folders or other printedmaterials in a day.
8. Function of mass Communication
• Improving Communication Capacity of Agricultural Extension
System
• Integration of the media
• Quick delivery of information
• Helpful During the Emergency Situation
• Create an interest among the audience
• Helpful in filling the communication gap Between Farmers and
extension system
• Live Telecast is possible from the far areas to the farmers TV
set
• Demonstration of new technique is possible
• Helpful for Literate As well as illiterate farmers and farm
women
9. Research-Extension Communication
in India: the Present Scenario
• The major medium of communication among the
research and extension agencies in India is still
"face-to-face communication".
• The information and communication support during
the last 50 years has mainly been conventional.
• This approach has not been able to reach majority
of the farmers who are spread across the whole
country.
• This gap remains a challenge for the extension
system .
11. MASS MEDIA SUPPORT TO AGRICULTURE EXTENSION’
10th Five Year Plan Suggest
• Over the last few years mass media has seen a phenomenal growth in this
country both in terms of reach and advance in technology. This medium has not
been exploited to its full potential for the purpose of extension. A concerted and
well coordinated effort now needs to be made to use the electronic media in the
Extension strategy.
• utilize existing infrastructure of Doordarshan (DD) and All India Radio (AIR) to
produce and transmit programmes covering a wide spectrum of topics in
agriculture and allied fields for bringing the latest information and knowledge to
the farming community.
12. Future possibilities
Cyber Extension
• According to Oxford Dictionary the word Cyber means, “relating to
Information Technology, the Internet, and virtual reality, the Cyber
Space”.
(“Pakkisan.com” and “Villages Online” portals of Pakistan; “Graeme Bank’s Village
Communication Program” in Bangladesh, Radio-Browsing Program in Bhutan,
“Penang E-learning Community” in Malaysia and “Interactive Radio” and the “
Kothamale Community Radio” in Sri Lanka are all trend-setter projects in South Asia)
National Institute of Agricultural Extension Management (MANAGE), Hyderabad,
India has taken up a number of innovative projects to provide information and
communication connectivity to the farmers and farm families in rural areas, under
the banner of “Cyber Extension”. These projects include: i) Connecting over 25
Districts, 400 Blocks on Internet; ii) Implementing Wireless in Local Loop Technology
in Agriculture to provide Telephone and Internet connectivity to rural population;
iii) Connecting over 40 national level institutions on two-way Video Conferencing:
and iv) Providing Video Conferencing access to Farmers’ groups and Farm-families in
Rural Areas through its Mobile V-SAT Van.
13. National Institute of Agricultural Extension Management
(MANAGE), Hyderabad, has taken up a number of innovative
projects to provide information and communication connectivity
to the farmers and farm
families in rural areas, under the banner of “Cyber Extension”.
i. ICT Connectivity at District and Block Level under NATP
ii. Mobile VSAT Van based Video Conferencing
iii. Establishing Video Connectivity at Centers of Excellence in
Agriculture and Rural Development
iv. Use of Wireless in Local Loop (WiLL) Technology to Provide Rural
Connectivity
v. Establishing Information Kiosks at 11 Villages in Ranga Reddy District
of A.P.
14. Conclusion
Information and Communication Technology (ICTs) offers a
very good mix of tools to make
Agricultural Extension more effective, more relevant and
more credible with minimum investment. The
numerous initiatives undertaken in Asia have provided a
good testing field to launch major Cyber
Extension projects in the primarily agricultural economies.
Cyber Extension will enable the hitherto slow-
motion rural economies into intelligent, futuristic and
vibrant economies, which will contribute more
positively to the national development goals. Cyber
Extension, thus will help Agricultural Extension to
rediscover itself.