Customer Relationship Management- Characteristics, types, goals,advantages and disadvantages of CRM strategy

2. INTRODUCTION:-
CRM is an
approach to managing a companies
interaction with current and future
customers. It often involves using
technology to
organize,automate,and
synchronizesales,marketing,customer
service, and technical support.

3. Characteristics:-
 Sales force automation
 Data warehouse technology
 Opportunity management
 CRM systems

4. Different
types:-
 Call centres
 Business-to-
Business
 Social media
 Adoption issues
 CRM paradox

5. The CRM Strategy:-
 Under stand the customer
 Attract new customer
 Increase profitability
 Decrease customer costs

6. CRM
Advantages Disadvantages
 It improves
customer
experience
 Gets you the
more customers
 It boost up the
revenue
 Record loss
 Additional work
inputting data
 Systems
upgrading costly

7. Goals of CRM
 Providing services
 Customer services
 Cross selling
 Sales
 Support