This power point presentation is done by students of Chetana's Management studies. This Britannia project includes all information about Britannia Industry!! you can comment on it: Email: andy.more4@gmail.com Please we would like to get your feedback :) if you want to download this ppt email me !!! andy.more4@gmail.com

2. Hemlata - 2258
Namrata - 2213
Roshni - 2242

3. INGREDIENTS …
♥ Introduction Of Britannia Industry Limited
♥ Milestones of the Company
♥ Important Person’s
♥ Company’s Background
♥ Logo
♥ Plant Location
♥ Products
♥ Punch Lines
♥ Vision
♥ Mission
♥ Objective
♥ Goals
♥ Strategies
♥ Marketing Communication Mix
♥ Competitors
♥ SWOT

4. BRITANNIA IS ONE OF INDIA'S
BIGGEST FOOD BRAND

5. Milestones Of The Company
1892- The Genesis - Britannia
1921- Imported machinery
introduced
1975- Britannia Biscuit
Company takes over biscuit
distribution from Parry's
1997- Re-birth - new corporate
identity 'Eat Healthy, Think
Better'

6. 2003- 'Treat Duet'
2001- No.1 food brand of the
country
2005- Re-birth of Tiger
2009- Britannia Launches
ActiMind..’Eat Healthy, Think
Better' to ‘Drink Healthy, Think
Better' as well!!’

7. Important Persons Of Company
Chairman :
Mr. Nusli Wadia
Managing Director
Ms. Vinita Bali

8. Company’s Background

9. Plant Location
Kolkata
Mumbai
Delhi
Chennai

10. Logo
• Red colour denotes Energy and Vitality
• White colour denotes Purity
• Green colour stands for Nutrition and
Freshness

11. Products

12. Cont…
Products

13. Cont…
Products

14. Cont…
Products

15. Punch lines
Products Punch lines
50-50 “Very Very Tasty Tasty”
Good Day “Ho gaya re Good-Day”
Little Hearts “Direct Dil se”
Marie Gold “Tea Time biscuit”
Tiger “Eat Healthy Think better”
Treat “Lovable devils”

16. Key Steps Towards StrategicPlanning

17. Vision
♥ To dominate the food and beverage
market in India with a distinctive range
of “Tasty Yet Healthy” Britannia
brands.
♥ Every third person, in India, should be
a Britannia consumer.

18. Mission
To be one of the best biscuit company.
Mission
♥ To dominate the food and beverage market
in India
♥ To be one of the best biscuit company

19. OBJECTIVE
Short Term Long Term
♥ To improve image to
shareholders
♥ To improve internal
processes and controls
♥ To be the lowest-cost
producer in the market
♥ To become largest
volume player in the
bakery industry

20. Goal
♥ To improve profitability
♥ To provide better customer service
♥ To reduce carbon emissions

21. Marketing Strategies
♥A strong quality of the product and customer satisfaction
♥A growing relationship with customer and customer
retention
♥Focus on competitor’s activity
♥A growing emphasis on global thinking and local
marketing planning

22. Marketing Mix- 4P’s Of Britannia
PRODUCT
PROMOTION
PLACE
PRICE

23. Competitors Of Britannia

25. ♥ Competition may increase
♥ They can shift from maturity stage to decline
stage
♥ It is possible that they will have to face switching
cost
THREATS

26. ♥ Generate employment opportunity
♥ Provide competition to foreign companies
♥ Improve living standard
OPPORTUNITIES

27. ♥ Increases the cost of food product
♥ Industry and technology requires high investment
♥ Company is using manpower on large scale so,
expenses are high
♥ No separate colony for employees so, they have to
travel a lot on daily basis
WEAKNESSES

28. ♥ Widely accepted in all Generations
♥ Provide good Instant Remedy for hunger in the form
of readymade food
♥ Preserves the non seasonal food and makes it
available all throughout the year
♥ There is no labour union in this organization
♥ Using manpower on large scale
♥ Company has much experienced, qualified and
competent employees in each department
Strengths

29. … …