Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
How Parle-G carried out incremental innovations to stay afloat in the market and become a market leader. But can they introduce discontinuous innovations?
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIAVARUN KESAVAN
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
The whole mechanism and the methodology, process, quality measures, marketing tactics, swot analysis and every aspect regarding the company is discussed in detail.
This ppt shows how parle G ad campaign of (Roko mat toko mat ) communicated with the customer.
Remember Parle G is not just a biscuit it is an ethos that we have all grown up with.
This Slide Explains about how Parle G efficiently used promotion mix to connect with the consumer delivering a clear message.
- overview of mamaearth
- about of mamaearth
- mission of mamaearth
- Award
- history of mama earth
- product category
- market strategy
- SWOT Analysis
- Competitors
- growth of mamaearth
- Future Plane
CASE STUDY BEHIND THE SUCCESS OF PARLE – G BISCUITS IN INDIAVARUN KESAVAN
Parle Products was established as a confectionery maker in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".[3]
In 2013, Parle- G became India's first domestic FMCG brand to cross the ₹ 5,000 crore mark in retail sales.
Parle G Introduction
parle G History
Parle G Profile
Parle G vs Tiger Biscuits
Parle G market strategy..
Punjab Pakistan
Muhammad Ahmad Raza +923078100015
The whole mechanism and the methodology, process, quality measures, marketing tactics, swot analysis and every aspect regarding the company is discussed in detail.
This ppt shows how parle G ad campaign of (Roko mat toko mat ) communicated with the customer.
Remember Parle G is not just a biscuit it is an ethos that we have all grown up with.
This Slide Explains about how Parle G efficiently used promotion mix to connect with the consumer delivering a clear message.
- overview of mamaearth
- about of mamaearth
- mission of mamaearth
- Award
- history of mama earth
- product category
- market strategy
- SWOT Analysis
- Competitors
- growth of mamaearth
- Future Plane
A brief discussion about the India's first highly reputed company who makes a revolution in the world of buscuits and cookeys.
In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products
Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain.
Retailing in India is one of the pillars of its economy and accounts for about 10 percent of its GDP
Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser.
It accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world's fifth-largest global destination in the retail space.
Reserve Bank of India (RBI) Is the Central Bank of the country. Role of RBI differs from other banks since it does not get engaged in day to day retail banking; does not do micro or macro regular financing. On the contrary, it is the Bankers’ Bank and formulates monetary guidelines and policies which are to be followed by all the banks operating in the country.
The central bank of any country executes many functions such as overseeing monetary policy, issuing currency, managing foreign exchange, working as a bank for government and as a banker of scheduled commercial banks. It also works for overall economic growth of the country. The preamble of the Reserve Bank of India describes its main functions as:
..to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stability in India and generally to operate the currency and credit system of the country to its advantage.
PlayerUnknown's Battlegrounds (PUBG) is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole. The game is based on previous mods that were created by Brendan "PlayerUnknown" Greene for other games, inspired by the 2000 Japanese film Battle Royale, and expanded into a standalone game under Greene's creative direction. In the game, up to one hundred players parachute onto an island and scavenge for weapons and equipment to kill others while avoiding getting killed themselves. The available safe area of the game's map decreases in size over time, directing surviving players into tighter areas to force encounters. The last player or team still surviving wins.
Pharmaceutical industry is a very vital segment of the
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TQM involves
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Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.
Agreement between investors or owners of a project, and a management company hired for coordinating and overseeing a contract”.
A business or an organization will hire a management company to perform specific tasks. Your organization might hire a management company to look after its marketing and under the contract, the management company would perform marketing on your company’s behalf and receive a fee for doing so.
The compensation for the management might be decided based on performance or it can be a set sum decided between you are the management company.
Founded in March 2011, Healthkart.com (Aquamarine Health Care Pvt. Ltd.) was formed on the grounds of giving simple, effective solutions to health enthusiasts. Today, Healthkart offers India’s largest range of genuine health products across categories and all major brands. HealthKart.com is an online portal where people can find, compare and buy health products.
Healthcare, technology and consumer behaviour, a lot is happening. There is a huge potential. With experience in technology & healthcare, the idea is to develop an organized portal in healthcare retail sector. There is a huge space, a huge need of good products. There is no ceiling for growth in this space.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
Cross cultural communication refers to the communication between people who have differences in any one of the following: styles of working, age, nationality, ethnicity, race, gender, sexual orientation, etc. Cross cultural communication can also refer to the attempts that are made to exchange, negotiate and mediate cultural differences by means of language, gestures and body language. It is how people belonging to different cultures communicate with each other.
PPT ON 92.7 BIG FM .is a nationwide private FM radio station India owned by Indian businessman Anil Ambani. It broadcasts at 92.7 MHz (92.7 FM). It mainly plays Bollywood music but Hollywood and regional songs are also played. It broadcasts from 6am to 12am.
FIEO (Federation Of Indian Export Organization)Arpit Sem
presentation on FIEO. The Federation of Indian Export Organizations (FIEO), nonprofit organizations set up by the Ministry of Commerce, Govt. of India in 1965 to co-ordinate and focus the efforts of all organizations in the country engaged in export promotion.
a change in global or regional climate patterns, in particular a change apparent from the mid to late 20th century onwards and attributed largely to the increased levels of atmospheric carbon dioxide produced by the use of fossil fuels.
Tesla is accelerating the world's transition to sustainable energy, offering the safest, quickest electric cars on the road and integrated energy solutions. Tesla products work together to power your home and charge your electric car with clean energy, day and night.
risk which the exporters importers have to go through.
A credit risk is the risk of default on a debt that may arise from a borrower failing to make required payments. In the first resort, the risk is that of the lender and includes lost principal and interest, disruption to cash flows, and increased collection costs.
Credit risk refers to the risk that a borrower may not repay a loan and that the lender may lose the principal of the loan or the interest associated with it.
A Failure stunt done by the cartoon network a company owned by Tim Warner's . The stunt popularly known as boston bomb.this stunt was done to drew attention of public on their launching of their new show aqua teen hunger force.
in this ppt you can get effects of water pollution and ways to reduce it .How water pollution effects our society in coming era. find good ways to reduce it
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According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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2. HISTORY
Parle Products was established in the Vile Parle suburb
of Mumbai, in 1929. It began manufacturing biscuits in
1939.
In 1947, when India became independent, the company
launched an ad campaign, showcasing its Gluco brand of
biscuits as an Indian alternative to the British biscuits.
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits
until the 1980s. The "G" in the name Parle-G originally
stood for "Glucose", though a later brand slogan also
stated "G means Genius".
In 2013, Parle- G became India's first
domestic FMCG brand to cross the ₹ 5,000 crore mark in
retail sales
3. ABOUT THE PRODUCT
Parle-G is a source of all round
nourishment. A meal substitute
for some and a tasty and healthy
snack for many others. Whatever
the occasion, it has always been
around as an instant source of
nourishment. Little wonder that
it's the largest selling biscuit brand
in the world.
According to a survey of 2011, it is
the largest-selling biscuits in the
world.
4. Brand Name : PARLE
Unique Selling Point : Largest selling , worldwide
availability.
Punch Line : Kuch Acha Hojaye.
Tag Line : G for Genius , Aao Banaye Kal Ka Genus.
Mascot: Amitabh Bacchan , Neelu Deshpande.
Advertising Agency : Digital Law
Parle G have been ranked 7th in the brand equity’s
most trusted brand, 2012
10. 4 P’s
Price Mix :
• Parle G has adopted the Market Penetration strategy i.e. low price
along with capturing of a large market.
• Parle G is available in Re 1,Rs 2, Rs 4 to Rs 25 packet
• Profit margin for distributors is 4% and for retailers is 10-12%
• Parle-G maintained its price of Rs.4.00 for the last 12 yrs & has seen
the variation in its sales due to increase in price by mere 50p.
Place mix :
• The extensive distribution network, built over the years, is a major
strength for Parle Products.
•Parle G biscuits are available to consumers, even in the most remote
places and in the smallest of villages with a population of just 1500.
• Factories at strategic locations & Establishment of manufacturing
units in rural areas
11. Product : Parle G biscuits are taken as snacks during tea times or any
other time. The biscuits have a high nutritional value with amazing taste.
Special attention is given to the fact that care and caution is exercised in
the purchase of raw materials and high hygienic standards are maintained
in all its manufacturing units. quality of the biscuits has made them a
winner in the eyes of a common person.
Promotion : Parle G has a very distinctive packaging that is easily
recognizable. For many years, the product was packed in wax paper of
yellow and white wrapper that featured a very young girl. Later the
packaging changed from wax paper to plastic wrapping but the design
remained the same. The new packing is airtight and keeps the biscuits
fresh for a longer time.