Marketing management represents an important functional area of business management efforts for the flow of goods and services from the producers to the consumers. Marketing management is responsible for customer philosophy, an integrated marketing organization, adequate marketing information, strategic orientation, and operational efficiency. The marketing mix, which includes the four P's of price, product, promotion, and place, is a crucial tool in determining a product or brand's offer. Technological changes widely impact marketing activities like communication, distribution, packing, marketing research, and decision-making.

1. MARKETING MANAGEMENT

2. MARKETING
Marketing is the basic reason for existence of a
business organization.
MANAGEMENT
Management is a art of getting things done by a
group of people with the effective utilization of
available resources.
MARKETING MANAGEMENT
Marketing management represents an
important functional area of business
management efforts for the flow of goods and
services from the producers to the consumers.

3. OPPORTUNITIES FOR MARKETING
SUCCESS
•To provide consumer satisfaction
•To improve marketing efficiency
•To create competitive difference
• To carve out a market niche
•To innovate

4. MARKETING MANAGEMENT
RESPONSIBILITIES
 Customer philosophy
 Integrated marketing organization
 Adequate marketing information
 Strategic orientation
 Operational efficiency

5. MARKETING MANAGEMENT
FUNCTIONS
• Marketing research and information
• Product and pricing
• Planning and controlling
• Promotion (Marketing communication)
• Distribution (Physical distribution)

6. MARKETING PLANNING
PROCESS
Market
opportunity
analysis
Marketing
objectives
Marketing
strategy
Developing and
implementing
marketing plans
and policies
Controlling the
marketing
plans
Result

7. MARKETING MIX
The marketing mix is a business tool
used in marketing and by marketers.
The marketing mix is often crucial when
determining a product or brand's offer, and
is often associated with the four P's:
PRICE, PRODUCT, PROMOTION, AND
PLACE.

8. TECHNOLOGICAL CHANGE AND
MARKETING
In addition to numerous new
product, developments in science and
technology have a very wide impact on
all marketing activities, including
Communication, Distribution, Packing,
Marketing research, Marketing
decision-making.

9. CONCLUSION
When top management
adopts the societal marketing
concepts and recognizes marketing
management as an open adaptive
system with ever-changing
environment, the entire enterprise
becomes synonymous with
business management.

10. PRESENTED BY :
NISHA RATHI-04
SANIA BANU-27