CHAPTER 2: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Relationship Marketing
Lesson 2: Customer Value
Lesson 3: Customer Relationship Development Strategies Lesson 4: Customer Service Strategy in the Philippine Business Enterprise.
Resources: Principles of Marketing of Dr. Serrano.
This presentation focuses on the market opportunity and consumer analysis.Emphasis is on knowledge and understanding for the following:
1. Strategic marketing vs. Tactical marketing
2. Marketing environment
3. Marketing research (Introduction)
4. Consumer market vs. Organization market
5. Market segmentation and Targeting
6. Product positioning
CHAPTER 2: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Relationship Marketing
Lesson 2: Customer Value
Lesson 3: Customer Relationship Development Strategies Lesson 4: Customer Service Strategy in the Philippine Business Enterprise.
Resources: Principles of Marketing of Dr. Serrano.
This presentation focuses on the market opportunity and consumer analysis.Emphasis is on knowledge and understanding for the following:
1. Strategic marketing vs. Tactical marketing
2. Marketing environment
3. Marketing research (Introduction)
4. Consumer market vs. Organization market
5. Market segmentation and Targeting
6. Product positioning
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
This presentation focuses on the principles of marketing as the heart of business strategies.Emphasis is on knowledge and understanding for the following:
1. Marketing concept
2. Five P's of marketing
3. Goals of marketing
4. Traditional marketing vs. Contemporary marketing
5. Marketing concept vs. Selling concept
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
This presentation focuses on the principles of marketing as the heart of business strategies.Emphasis is on knowledge and understanding for the following:
1. Marketing concept
2. Five P's of marketing
3. Goals of marketing
4. Traditional marketing vs. Contemporary marketing
5. Marketing concept vs. Selling concept
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
3 c's and 4c's plays very important role in any business in its management as well as in marketing. This presentation shows how to implement these factors to success your business.
I would like to start this post with a sentence from an enlightened spiritual maestro
“This world was not built with random bricks of chance
A blind god is not destiny's architect;
A conscious power has drawn the plan of life,
There is a meaning in each curve and line”.
Success in establishing any business including Medical Practice/Clinic is not a random brick of chance, a conscious process and planning is required to achieve what we call a business success story.
Marketing Plan is an essential element of any business including Medical Practices (or) Multi-Specialty Clinics (or) Out-patient Diagnostic and Surgery Centers.
4 P’s of marketing plan comprises of PRODUCT, PRICE, PLACE and PROMOTION
Let’s see how to approach each of the four classic Marketing Fundamentals.
PRODUCT
Healthcare is a services industry. In a services industry, the production and consumption of the product are simultaneous and the product is intangible, diverse and perishable. The nature of this ‘product’ allows for on the spot customization. This also means that the point at which this activity is occurring becomes very important. Ideally, to ensure repeat experiences of similar quality and a consistently good user experience, most service providers aim to give some customization within an overall standardized mode of delivery.
In a nutshell ‘product’ in healthcare is an assurance of good care (or) clinical decision making that patients’ get from providers towards their health issues. Providers’ ultimate goal is to reduce or eliminate health concerns from patients.
It is essential that Providers’ maintain their experiential and evidence based knowledge base to an extent that they can customize and deliver this product (clinical decision making) with required expectations from customers (patients).
PRICE
The amount paid in exchange for the product (or) value received. Price is one of the Marketing Elements that is less leveraged in a Medical Practice. Invariably payment towards healthcare services rendered is controlled by Insurance Companies’ through a terminology called “Approved Amount” or “Contracted Amount”. This applies to most Medical Practices that are participating with various Health Insurance Plans.
A practice may participate in various incentive programs from insurance companies or quality initiatives to curtail overall cost of care for patients. This may lead towards an additional financial reward from various Insurance Companies’.
A practice has a choice to stay out-of-network with Insurance Companies’ and define their own price based on “Quality of Care”, “Experience”, “Ambience” and “Overhead”. This may require an excessive scrutiny of patients’ benefits with their Health Insurance. It is essential that Health Insurance covers care provided by out-of-network providers. Patient may have to contribute a portion of this cost towards co-insurance or deductible.
In a nutshell, the pr
Expenditure on brand building may be percieved as costly especially when viewed against the backdrop of the recently economic downturn. However, to unlock the potential inherent in any strategic move, business managers need to elevate the proposition through the adoption of the concept of branding.
Q.Do All Companies Need To Practice The Marketing Concept? Could You Cite Companies Existing In Your Market That Do Not Need This Orientation? Which Companies Need It Most?
Some experts say that the brand resides in the heads & hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage & evaluate the “Brand Messages” i.e., all the information & experiences that impact how customers & other stakeholders perceive a brand.
APPLIED MANAGERIAL MARKETING
NEW PRODUCT LAUNCH
STUDENT’S NAME
PROFESSOR’S NAME
25TH NOVEMBER’ 2013
MOBILE MANUFACTURING, Inc.
ABSTRACT
A marketing strategy illuminates the key marketing fundamentals of a business and maps out guidelines, principles and proceedings for the business and its employees. The marketing plan depicts on the extensive perceptions summarized in a firm's business plan. The business strategy illustrates the ways a company will seize a product thought and refurbish that into a commercially viable plan.
REFERENCES
Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands by Steven Haines (Sep 19, 2011)
The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service by David H. Bangs (Jan 1998)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses... by Eric Ries (Sep 13, 2011)
Approved Marketing Plans for New Products and Services by Ken K. Wong (Nov 23, 2010)
BRANDING STRATEGY
Branding is one of the major crucial attributes of any business, hefty or miniature, retail or B2B. Mobile Manufacturing Inc. fits in to the service industry; consequently the eminence of the merchandise and service they proffer must be of better-quality in order to achieve cutthroat benefit in the market. Therefore an effective brand stratagem for MM’s new product furnishes a prime periphery in increasingly more insistent markets. It elucidates them what they can foresee from MM’s goods and services, and it discriminates their proffering from their contenders. The brand subterfuge is by means of, what, anywhere, at what time and to whom the organization strategize on consequent and assigning on the brand communications. Wherever MM promotes is constituent of the brand stratagem. The distribution feeds are in addition component of the brand stratagem. And what the company commune visually and vocally are constituent of the brand subterfuge, as well. Unswerving, considered branding escorts to a strapping brand equity, which means the additional value conveyed to the company's products or services that permits to charge more for the brand than what indistinguishable, unbranded products grasp.
NEW PRODUCT LAUNCH GOALS OF MOBILE MANUFACTURING
Prospect goals: Mobile Manufacturing, Inc. has an elongated lead time for selling new products. A suitable goal may perhaps be to delineate how many prospects MM would be fond of to categorize as a consequence of the product launch.
Product consciousness goals: The sales progression generally commences with the market being conscious of the organization and its product. MM’s marketing endeavors can facilitate to put together that awareness. Even though the tactics may perhaps differ, one goal ought to incorporate being competent to determine the consciousness MM has built.
Customer goals: Since it is not the foremost product launch, MM may perhaps have goals to i.
While different people will have different approaches to developing and managing brands, we believe there are some fundamental constructs and truths about brand strategy that need to be considered in any brand strategy process. We\'ve developed a short presentation on some of the fundamentals of brand strategy.
Effective non verbal communication in the business communicationugik sugiharto
non verbal communication is a message which send from us, whether intentionally or unaware, but it gives impact to our communication especially in business communication
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Digital Tools and AI for Teaching Learning and Research
Marketing mix development
1. Presented by Sugiharto, SH. MM
Marketing management, discussing
principles of marketing, production
concept, product concept, selling concept
the marketing concept
7. MARKETING STRATEGY
The Marketing MIX
The PRODUCTS or SERVICES
The product is the physical product or service offered to the consumer.
In the case of physical products, it also refers to any services or
conveniences that are part of the offering.
Product and service decisions include aspects such as:
