The document provides an overview of the Indian airline industry and an analysis of Kingfisher Airlines. It discusses the PEST analysis of the industry and Kingfisher, the 7 Ps of marketing for Kingfisher, Porter's 5 forces analysis, and recommendations using Ansoff's matrix. Kingfisher targeted the domestic luxury segment but had low load factors, high costs, and faced fierce competition. The ROI for Kingfisher was low due to overspending and it struggled to generate expected returns.

1. AIRLINES INDUSTRY KINGFISHER AIRLINES

2. GROUP MEMBERS

9. PRODUCT

10. In-Flight entertainment

19. FLOWER OF SERVICES- KINGFISHER AIRLINES Hospitality & Caretaking Consultation Information Safekeeping Order Taking Billing & Payment Exceptions TRANSPORT

21. BLUE PRINT OF KINGFISHER AIRLINES

27. PORTER’S 5 FORCE ANALYSIS FOR KINGFISHER AIRLINES

28. COMPETITOR ANALYSIS Attributes KINGFISHER JET AIRWAYS SPICE JET Price 25% higher than Jet Airways and Indian Lower than Kingfisher Airlines Extremely low Permission to fly to US No Yes NA Permission to fly to UK Yes Yes NA IPO Floated Floated Not Yet Targeted Customers Both ends of customers Both ends of customers Lower end of customers Positioning Premium Domestic Segment Premium Domestic and International Segment Lowest fares and no frills

29. RECOMMENDATIONS BY STUDYING ANSOFF FOR KINGFISHER AIRLINES

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