An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
This presentation focuses on the market opportunity and consumer analysis.Emphasis is on knowledge and understanding for the following:
1. Strategic marketing vs. Tactical marketing
2. Marketing environment
3. Marketing research (Introduction)
4. Consumer market vs. Organization market
5. Market segmentation and Targeting
6. Product positioning
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
This presentation focuses on the market opportunity and consumer analysis.Emphasis is on knowledge and understanding for the following:
1. Strategic marketing vs. Tactical marketing
2. Marketing environment
3. Marketing research (Introduction)
4. Consumer market vs. Organization market
5. Market segmentation and Targeting
6. Product positioning
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
The 4 P’s of Marketing: Confessions of a Guerrilla Marketer presented by the Innovation Center will address the very fundamentals to building a marketing strategy that encompasses understanding product/service, price, place, and promotion, the four p’s of marketing. The training session will also provide insight on how to become a guerrilla marketer and to stay top-of-mind when consumers are ready to make a purchasing decision. Guerrilla marketing was founded by Jay Conrad Levinson and was developed to help provide a system for businesses that don’t possess large marketing budgets like big brands, McDonald's or Nike, to market themselves in unique methods to earn the attention of their audiences and to increases sales revenue.
View the Upcoming Workshops page to see when and where the workshop will be held next. If you are interested in hosting a 4 P's of Marketing: Confessions of a Guerrilla Marketer workshop session in your community please contact the Innovation Center's Lynn Wilson, 918-343-7622, or by email, lwilson@rsu.edu.
Marketing, such a loosely used word in the business world and a treacherous task to undertake as a business owner. Businesses make or break on their strategies and developing a thorough marketing strategy is essential to any businesses success, small or large. So many questions arise when developing a marketing strategy. Where do I spend my money? How do I differentiate myself from my competitors? How much should I spend on online assets? Do I need to hire a marketing director? The questions could go on forever but one must know marketing basics and how to leverage not only a well-defined marketing budget but time, energy, and creativity to stand out of the crowd when trying to communicate with their target audiences.
Contact Anthony William Tucker to discuss hosting this workshop in your community for your city government, chamber of commerce, economic development entity, main street association, or other organizations that contain members who are seeking branding and marketing insight. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
DNS Business Development Workshop
Course Overview This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry. The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course. The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules
E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Hey guys, this presentation is all about marketing starting with a crisp and clear introduction and this ppt focusses on all important aspects related to marketing whether be it decision making, marketing process, marketig analysis, marketing utilities, marketing management concepts, marketing planning, traditional & modern approaches of marketing, a full coverage of 7 Ps of marketing mix as well as various important marketing strategy techniques along with relevant diagrams & charts & illutrative examples.
Micro and Small Industries are the back bone of Economy. Invariably the promoters of these Micro and Small enterprises do not give much importance to a Marketing Strategy. This presentation was done at Alagappa Institute of Management, Karaikudi by the Author, KR. Gnanasambandan, who himself is an Entrepreneur and the former President of MADITSSIA
Promote your ICO business with an ICO Marketing Agencytobygarfielddude
Promote your ICO business with an ICO Marketing Agency
Are You an ICO Owner Seeking an ICO Marketing Agency?
Bizvertex assists you in reaching your ICO fundraising objectives.
Increase audience trust
Make the appropriate buzz
Use practical marketing techniques to advertise ICOs
As an expert ICO marketing agency, we have assisted several enterprises globally in achieving significant online visibility. We now apply this expertise to enterprises just like yours, helping them promote their impending or ongoing initial coin offerings. The principles of marketing are still the same. We just modify them to meet your unique ICO marketing requirements and add our own inventive and research-based methods to the bundle.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Putting the SPARK into Virtual Training.pptxCynthia Clay
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. INFOGRAPHICS OF STRATEGIC MARKETING
Many people use the word strategy very
commonly, politicians talk about it,
religious leaders talk about the strategy
to outclass the communal elements in
society, Police needs to have a
strategy to curb theft, goondaism or
burglary in an area.
In simple terms, strategy marketing is a
plan to achieve a target or a goal – it
could be achieving more sales volume in
rural areas
it could be getting more women votes
in the Assembly election or it could be
emerging number one in cosmetics
market and so on.
3. INFOGRAPHICS OF TACTICAL MARKETING
To gain women votes, politicians may distribute sarees for free in an area, to emerge the leader in
cosmetics industry, a company may spend heavily on mass media campaigns and sponsoring
beauty pageants.
When strategy and tactics combine, the net result could be an upward shift in demand for the
product, more brand awareness, more sales volumes achieved.
Or a company may adopt competitive pricing to stay ahead of the others in industry or to achieve
maximum sales volume.
4. WHO COMES FIRST?
TACTICS OR STRATEGY?
it is strategy or the marketing plan that has to come first, followed the tactics.
However, it is not to belittle the tactics part of marketing.
According to Jim Joseph, marketing expert and author, tactics are important in the
sense that it connects with the customers and motivates them to buy.
5. STRATEGY COMES FIRST
Most countries have a Planning Commission just as in
India which identify the long term goals of developing
infrastructure, resources, housing, raising employment,
raising educational levels of poor and rural people.
For companies, developing a marketing plan or strategy is
the first step to get noticed in the market place. Unlike
a business plan, a marketing plan is developed with the
intention of winning and retaining customers. It also spells
out the tactics and tools to achieve it
Both strategy and tactics require a broad understanding of
the target audience, their taste and preference
and motivation to buy products apart from understanding
the status of the industry, the company’s status and that of
the competitors.
7. MARKET SHARE AND
STRENGTH OF THE COMPANY
How much of the market share you have in the
industry and how you fare against the
competition is vital for making a marketing plan.
A comprehensive SWOT analysis (Strength,
Weaknesses, Opportunities and Threats ) are
required to do a situation analysis.
Market strength refers to number of your brands
in top five selling category, weakness could be a
saturated market or a lack of experienced
people in marketing and sales.
8. MARKET SHARE AND
STRENGTH OF THE COMPANY
Opportunities could include
changes, new markets opening up or
the disintegration of a market leader.
The product needs to be positioned
the market- entry, mid or premium. It
depends on your competition, which
all buyers are likely to buy the
and at what price.
10. IDENTIFY THE TARGET AUDIENCE
A marketer should be able to clearly identify the target audience for its
products and services. It should be defined in terms of demographics age,
sex, family, income, lifestyle levels among others.
Are they conservative or traditional, do they have higher disposable incomes
and motivated to spend more? Are they business class, salaried and at
marginal income levels?
11. LONG TERM MARKETING GOAL SHOULD BE DEFINED
A marketing goal can be
attain number one position
in geography or with
respect to a particular
brand or it could be to
achieve more sales. But it is
very important to specify in
quantitative terms, say 10 or
25% increase in sales.
12. MARKETING COMMUNICATION STRATEGY TO BE DEVELOPED
Once the product has been developed and
target audience have been defined, the next
step is to devise marketing communication
strategies to reach the target and persuade
them to act.
It could be through mass media
advertisements, social media
campaigns (Twitter, Facebook, Pinterest, Reddit).
Then marcomm strategy outlines the tactics to
be undertaken to achieve the objectives and
the execution of the tactic brings the desired
impact on the product and in the market.
13. CREATE A MARKETING BUDGET
At the outset whether it is a start-up or an
established, creating annual marketing budgets
is of paramount importance. A mix of
newspaper, television, social media, banners
may be required to develop the brand and
achieve more sales.
It is very important to keep the margin on sales
as a barometer of how much should be spent
on advertising promotion. In industries with thin
margins, spending too much on advertising
may not be the desired tactic.
Effort should be taken to keep marketing costs
within the budgeted costs or else it may be
difficult to get finance approval.
15. PRICING THE BASIC TACTIC
Pricing is the basic tactic adopted by the
companies to attain their objectives. However, it is
also the most complex of the tactics to be pursued
by marketers.
Too high a price could dissuade buyers away from
the product and get attracted to competitive offers
while a price that may be perceived as too low may
cause buyers to doubt its quality and value.
Contrary to popular perception, price is not
calculated on the basis of cost plus a reasonable
profit. It is based on the brand image created in
the consumer minds and a level the market is
willing to bear.
16. PRICING THE BASIC TACTIC
According to experts, pricing as a
marketing instrument is difficult to
leverage effectively as it involves
decision making horizontally and
vertically within an organization.
Pricing tactics are usually made
on the basis of supply and
demand, its elasticity and other
parameters. Price elasticity refers
to a percentage change in
quantity demanded in response
to a change in price upward or
downward.
17. STRATEGY VS. TACTICAL PRICING MARKETING
Strategic Marketing
pricing takes into
account long-term profit
objectives of the
organization.
tactical pricing is about
achieving short term
objectives such as festival
offer, end-of-season sale
at 50% off and so on.
18. PRODUCT DYNAMICS
Sometimes the product may have to be
altered or abandoned and a new
product developed in view of the
competition.
Mosquito repellents in India were
initially smoke coils which caused
breathing problems for many people
and also littered the place with the ash.
Thereafter, companies started to
develop liquid repellents that worked
on electric current by slowly
discharging the liquid and smell driving
away mosquitoes.
19. PLACE AND GEOGRAPHICAL TARGETING
Most products are sensitive to
geographies and cultural
differences.
What sells in the rural market may
not appeal to the urban market.
Low priced cars may be more
suitable for emerging markets than
developed markets while places with
extreme cold, humidity and hot
conditions require different kinds of
products specifically for that region
20. PROMOTIONS AND THE CHANGING TECHNOLOGIES
Marketing promotion involves
communicating the brand message to
the consumer through mass
media, email campaigns, social media,
hoardings, banners, taking part in
events, trade fairs.
Marketing communication activities are
part of the marketing strategy to
achieve certain long term objectives of
branding, achieving more sales, more
market share, or related objectives
21. PROMOTIONS AND THE CHANGING TECHNOLOGIES
The millennials were those born in the US between 1980 and 2000 have a different mindset towards
buying, spending and consumption patterns. They comprise 79 million people with a purchasing
power of $170 bn a year.
This group are more disposed online, social media and mobile technologies. Therefore, more effort
needs to be taken to address this target group. What sets apart Millennials from boomers and Gen
Xers are they tend to share everything with friends online.
Therefore, brands can capitalize on that behavior by giving Millennials positive customer experiences
to share a tweet about the company or let others know they have bought your product.
22. According to Mikal E Belicove, GSOT- goal, strategy. Objective and tactics are the best ways to
conceptualize a marketing plan. A goal is a broad primary outcome while strategy is the plan,
objective is the measurable step and tactics are the tools and techniques used to implement
the strategy.
Any marketing strategy will not help unless both strategic marketing and tactical marketing
are employed in combination.
The pre-requisites for a successful campaign are knowing the status of the company vis-as-vis
competition (market share), developing marketing communication and understanding the
target audience.
With a proper understanding of all the above factors any campaign may end up to be a
failure not able to achieve the objectives.
23. Strategic marketing is vital for achieving long term goals of the company and
those only adopting tactical marketing on an ad hoc basis risk the possibility
of not able to convert potential leads.
Disruptive technologies, recessionary market conditions, new competition
from other industry verticals and competition within the industry are all
factors that could impact the fortunes of brands and hence marketers need to
be constantly on their toes to stay ahead.
No marketer would be wise enough to ignore the inbound marketing
strategies now in vogue thanks to rise in internet
penetration, websites, blogging and search engine optimization (SEO)
techniques.