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Marketing Mix - Price

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Hillary Jenkins
Hillary Jenkins

The document discusses various aspects of pricing strategy and methods. It defines pricing strategy as a plan for setting prices that considers factors like costs, competition, and demand. Some key determinants in setting prices are organizational objectives, costs, competition, and buyers' perceptions. Common pricing methods include cost-based pricing, demand-based pricing, and competition-based pricing. A company's pricing policy guides its overall pricing approach and specific pricing methods are then used to set prices regularly.

Economy & FinanceBusiness
1 of 37
+ Pricing The Marketing Mix Price
[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing Strategy ,[object Object],[object Object],Profits = Total Revenues – Total Costs Profits = (Prices x Quantities sold) – Total Costs OR
The Key Determinants for Pricing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Firm’s overall objectives Marketing & Selling objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Competitors’ pricing behaviour and type Market demand / perception Legal / regulatory requirements MARKETPLACE ORGANISATIONAL Factors influencing price selection
Pricing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quantity or Trade Discount ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cash Discounts ,[object Object],[object Object]
Flexible Price Strategy ,[object Object],[object Object]
Price Lining ,[object Object],[object Object]
Leader Pricing ,[object Object],[object Object]
[object Object],Activity
Feedback ,[object Object],[object Object],[object Object],[object Object]
Buyers Perceptions ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Activity
Feedback ,[object Object],[object Object],[object Object],[object Object]
Feedback ,[object Object],[object Object],[object Object],[object Object]
Feedback ,[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
PRICE COMPETITION ,[object Object]
NON PRICE COMPETITION ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Legal and Regulatory Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Different Methods of Pricing ,[object Object]
PRICING POLICY ,[object Object],[object Object],[object Object]
PRICING METHODS ,[object Object],[object Object],[object Object]
Cost Orientated Pricing ,[object Object],[object Object],[object Object]
Demand Orientated Pricing ,[object Object],[object Object]
Competition Orientated Pricing ,[object Object],[object Object]

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Marketing Mix - Price

  • 1. + Pricing The Marketing Mix Price
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