This document provides an overview of product lifecycle management (PLM) practices at Nissan Motor Company. It begins with introducing PLM and its benefits. It then provides a company profile of Nissan, describing its history, vision, product strategy of focusing on environmental, safety, performance and customer technologies. It discusses Nissan's product families under its main brand and other brands. It also covers Nissan's use of product platforms and modular components. The document analyzes how Nissan's alliance with Renault helped turn the company around and discusses Nissan's PLM strategies. It concludes that Nissan is now in a mature phase and is well-positioned to enter new technology waves with electric vehicles like the Nissan Leaf.
Modern business strategy tools will be employed to evaluate the strategy and performance of Volkswagen, the world’s second largest automaker. In addition, the internal resources and capabilities, industry environment, and institutional environment of the company will be appraised within the context of various compelling issues, threats, and challenges facing the company. Recommendations will be made as to how Volkswagen’s strategy could potentially be improved in order to increase competitive advantage.
Modern business strategy tools will be employed to evaluate the strategy and performance of Volkswagen, the world’s second largest automaker. In addition, the internal resources and capabilities, industry environment, and institutional environment of the company will be appraised within the context of various compelling issues, threats, and challenges facing the company. Recommendations will be made as to how Volkswagen’s strategy could potentially be improved in order to increase competitive advantage.
Brief Study On Volkswagen And Its Business Work Swaraj93Mane
It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
International Product Management - The Challenge of GlobalizationJeremy Horn
Slides Ladislav Bartos recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Brief Study On Volkswagen And Its Business Work Swaraj93Mane
It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
International Product Management - The Challenge of GlobalizationJeremy Horn
Slides Ladislav Bartos recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
This presentation gives a brief information about the Seven P's.
The four P's are also know as the traditional P's and the other three P's are known as the modern or extended P's.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
Logistical System of Toyota automobile corporation which includes their main company details, marketing strategies, Supply chain management, distribution, suppliers and inventory methods.
Hi! Specia for you we prepared a Nissan case study analysis sample, to get more details visit out site https://www.professionalessaywriters.com/nissan-case-study-analysis-sample/
The purpose of project 3 is to study about the automotive industry in generally. Then the scope will going deeply to reveal what innovation was occur nowadays in this industry. The study will take two major players in this industry. These are Toyota Motor Company and Honda Motor Company. Inside this document also will review about how the largest automotive manufacturer such Toyota Motor Company and Honda Motor Company carries out the management of innovation. Innovation management will discuss about Toyota Production System (TPS), Toyota Way, Seven Principles of Toyota Production System (TPS), Honda’s Philosophy, Fundamental Beliefs and Three Joy. At the end of this document, it wills write-down how the automotive industry will be manage in the future that focus on research & development (R&D).
1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
BMW Group; Past Present and Future, 4 ps of C and I
a. Products and services from last 3 years
b. Innovation in last 2 years
c. Locations and workplace
d. Governance
e. Citizenship
Sosialisasi LAPOR! - Layanan Aspirasi dan Pengaduan Online Rakyat, untuk mahasiswa. Sebuah kerja sama Unit Kerja Presiden Bidang Pengawasan dan Pengendalian Pembangunan (UKP4) dan Kreanovator Indonesia
The G20 Youth Forum (St. Petersburg, Russia, April 17-21, 2013) was the largest international event organized for young leaders in 2013, and over 1500 young leaders, students and academics, representatives of the business world and governments participated in it.
During next months this documents will be disseminated throughout the world and shared, in particular, with the G20 Heads of States, governments and leading international organizations such as IMF, World Bank, OECD, European Commission as well as with world largest corporations.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Product life cycle management case study of nissan
1. PRODUCT LIFE CYCLE
MANAGEMENT
CASE STUDY OF NISSAN
GROUP 2
Irham Satria Yudha
Khaira Al-hafi
Saleh Ardiansyah
Septy Aprilliandary
PRODUCT LIFECYCLE MANAGEMENT LECTURE
INDUSTRIAL ENGINEERING DEPARTMENT
UNIVERSITAS INDONESIA
2013
4. Product Lifecycle
• Product life cycle is a business analysis that attempts to identify a set
of common stages in the life of commercial products. In other words
the 'Product Life cycle' PLC is used to map the lifespan of the product
such as the stages through which a product goes during its lifespan.
5.
6. • Product Lifecycle Management (PLM) is the process of managing the
entire lifecycle of a product from inception, through engineering
design and manufacture, to service and disposal of manufactured
products.
• PLM integrates people, data, processes and business systems and
provides a product information backbone for companies and their
extended enterprise
7. Documented Benefits of Product
Lifecycle Management
•
•
•
•
•
•
•
•
•
•
•
•
•
Reduced time to market
Increase full price sales
Improved product quality and reliability
Reduced prototyping costs
More accurate and timely request for quote generation
Ability to quickly identify potential sales opportunities and revenue contributions
Savings through the re-use of original data
A framework for product optimization
Reduced waste
Savings through the complete integration of engineering workflows
Ability to provide contract manufacturers with access to a centralized product record
Seasonal fluctuation management* Improved forecasting to reduce material costs
Maximize supply chain collaboration
8. Areas of PLM
• Systems engineering (SE)
• Product and portfolio (PPM)
• Product design (CAx)
• Manufacturing process management (MPM)
• Product Data Management (PDM)
10. Nissan Motor Company Ltd
Established in Yokohama, Kanagawa in 1933, Nissan Motor Co., Ltd. currently manufactures vehicles in
20 countries and areas around the world, including Japan. Global unit sales in fiscal 2011 totaled 4.845
million vehicles. In addition to vehicles, Nissan also develops, manufactures and markets and marine
equipment.
14. About Nissan…
Before 1981, people known Nissan branded their car as
Datsun brand, but In 1981, After selling 20 million cars
in 190 countries around the world, the Datsun brand is
phased out, and the Nissan name is used as the
company expands globally
Nissan has a portfolio of two brands, NISSAN and INFINITI,
both sold worldwide. NISSAN vehicles are marketed in all
major market worldwide. INFINITI was launched as a
luxury brand in North America in 1989.
7th Position in World’s Biggest Auto
Companies 2013, After Volkswagen,
Toyota, Daimler, Ford Motor, BMW Group,
and General Motor – Forbes
22. Nissan’s Core Values - Four Strategic
Technology Fields • Nissan's orchard has four
areas: the environment,
safety, dynamic performance
and life on board.
• Nissan create original value in
each of these four areas in
order to provide their
customers with “trusted
driving pleasure”
23. Environmental Technologies
• Nissan has set a target
for 2050 of reducing
new car CO2 emissions
by 90%, compared to
year 2000 levels.
• Nissan is taking a multipronged approach to
achieving this mid-term
goal.
25. Safety Technologies
Nissan aims to halve the
number of fatal and serious
injuries from accidents
involving Nissan vehicles in
Japan by 2015 compared with
1995.
Based on analysis of realworld accidents, Nissan has
been working progressively
to design and engineer safer
vehicles with Safety Shield
27. Dynamic Performance :
"Anyone, Anytime, Anywhere"
Nissan seeks to make cars that will be appreciated for
their Nissan qualities by all users in all situations
28. Dynamic Performance
Each vehicle in Nissan's extensive lineup offers its own
distinctive features. Dynamic Performance technology supports
this with four root values.
29. Life on Board :
"Amazing Value and Artisanship"
The car provides unprecedented value at every stage getting into the vehicle, preparing to drive, actually
driving and, finally, getting out.
30. Life On Board
Delivering Three Kinds of Value
Technological innovation focused on three aspects of the interior
31. Product Family
Globally, Nissan Motor Company have 4 division.
Every division have different product.
1. Nissan (Main Division)
This division produce commercial car, from city
car, SUV, sports car untill electric vehicle.
2. Infiniti
Infiniti is brand from Nissan that produce luxury
car and segmented for upper class.
3. Datsun
In 2013 Nissan Relaunch Datsun brand for
emerging market, which is India & Indonesia.
4. Nissan Marine
Nissan Marine produce outboard motor for
speed boat.
32. Product Family For Nissan (Main Division)
3. City Car
Nissan March/Micra
4. Sedan
Nissan Teana, altima , sentra, etc.
1. MPV (Multi Purpose Vehicle)
Nissan Grand Livina, Serena, Elgrand etc
2. SUV (Sport Utility Vehicle)
Nissan X-Trail, Murano, Juke, Rogue, etc.
33. Product Family For Nissan (Main Division)
5. Trucks & Commercial Car
Nissan Frontier, Titan and NV Cargo
6. Electric Vehicle & Hybrid
Nissan LEAF and Pathfinder Hybrid
7. Sports Car
Nissan GT-R and 370 Z
34. Product Platform
After Founded in 1999, the Renault-Nissan Alliance has become the longest-lasting cross-cultural combination
among major carmakers. Nissan survive from the crisis in 1999 with help from Renault. Now the Alliance make a
platform – sharing project for their car, Nissan Micra/March and Renault Pulse are the example.
•Basic Product Platform Element
1. Component
With platform – sharing project , for sure there will be component that will be common in both car Nissan
& Renault.
2. Processes
Production process for platform – sharing project obviusly has the same process, for the example is frame
production.
3. Architecture
Design for the car, such as frame & suspension will be the same.
35. Product Platform
• Platform Classification
Nissan used Modular (Functional) Platform for their product. Modular platforms allow creation of
functionally different product variants. A good example of such a platform is Nissan Tiida & March,
Nissan Frontier & Titan.
•
Deployment Strategies
Nissan mainly used Horizontal Leveraging Strategy
for their product deployment. The platform is shared
across different brands but within the same class of
market segment. Example Nissan Altima & Renault
Laguna. For some product Nissan used the Vertival
Leveraging Strategy, example Nissan Qashqai and
Nissan Grand Livina.
38. •On 1999 Nissan almost collapse, but after alliance with Renault, Nissan not just Survived but also climb up
significantly.
•Their R&D division develop ‘Common Module Family’ (CMF). CMF used by the new Alliance approach for
common parts, a system expected to generate significant cost savings. A module is a set of parts and derivatives
that can be applied to different car models and power trains. With a limited number of variations, the module
will cover a large part of the Renault and Nissan product range.
40. ANALYSIS
In the end of 1998,
Nissan was in bad
position financially
Inability to establish a
purchasing policy or a system
of relations with suppliers
Having
accumulated
debts totaling 23
billion euros
Focusing on high quality and
engineering innovation without
focusing on the resulting cost
Declining market share
from 6.4% in 1990 to
4.9% in 1998
41. ANALYSIS
Ultimate solution:
A partner to not only help financially but also
allow Nissan to help with the production
system and purchasing policy
Phase I: in 1999 where Renault took a 36.8%
PLCM
Strategy
stake in Nissan for about €4.4 billion with the
option for Nissan to take a stake in Renault at a
later date.
Phase II: On May 2002, the second phase of
the alliance was initiated as Nissan took a 15%
stake in Renault
The making of a global
alliance with Renault
42. PLCM
STRATEGY IN
NISSAN
Nissan Revival Plan (NRP)
Defined a set of messages that
included specific timeframes
for corporate improvement.
Nissan formed a number of
Cross Functional Teams (CFTs).
Each team was comprised of a
number of individuals
throughout the organization,
each with a different
background.
Nissan Value-Up Innovation of
Product, Process and Program (V-3P)
Designed to focus on design
and delivery of more attractive
vehicle models to the global
automotive market.
Nissan simply and clearly defines
V-3P as follows:
The activity of dramatically
improving QCT metrics by
creating and capturing
Nissan’s Know-How about
“KURUMA-ZUKURI” (i.e.,
vehicle design and
manufacture best
Consistently executing the
development process from
Styling Freeze to SOP in 10.5
months utilizing one physical
prototype prior to formal
production
46. The Nissan Leaf is
an all-electric,
mid-sized
hatchback that
seats five adults
The Leaf is fitted
with a zero
emission power
train; unlike gas
electric hybrids,
the Leaf does not
contain an internal
combustion
engine or tailpipe
(Nissan 2009).
NISSAN Leaf EV
Nissan Introduced
the Leaf in August
2009. Nissan
positioned the Leaf
as a holistic car –
“100% Electric, 100
Mile Range, 100%
Torque”
47. CONCLUSION
By merging an alliance with Renault in 1999, Nissan not only encountered its almost
bankruptcy well, but also improved significantly in area of production system, design, and R
& D.
Programs such as NRP, CFT, V-3P are successful in giving great impact to Nissan by reducing
cost and increasing sales volume which also affect to higher profit. Currently, Nissan is in
mature phase seen from its stable market share globally.
Nissan is also ready to face the 6th Kondratieff Waves which lies in environmental
technology, nano/biotechnology, and healthcare by developing Electric Vehicle (EV) called
Nissan Leaf. Nissan Leaf is amazingly popular seen from its sales graphic.
For further development, Nissan needs to expand its successful program such as V-3P to its
supply chain network. Specifically, Nissan can start to apply the same method to supplier
community which involve directly to Nissan.
48. REFERENCES
• Budiarto, Teguh.1993.Dasar Pemasaran.Jakarta:
Gunadarma
• CIM Data, Inc., Nissan Motor Corporation “Product
Lifecycle Management Case Study”, April 2008
• Park, Jason & Hattem, Isaac, Renault/Nissan: The
Making of a Global Alliance
• http://cessee.com/2011/06/30/karakteristik-dantahap-tahap-dalam-siklus-hidup-produk.html
• www.nissan-global.com