The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.

1. MARKETING MIX

2. Learning objectives By the end of this lesson, students will- Understand the main elements of the marketing mix (4P’s) Be able to apply the 4P’s to a named product.

3. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps. Getting the mix of these elements right enables the organisation to meet its marketing objectives and to satisfy the requirements of customers.

4. The Marketing Mix

5. Price and Place Price – How you price your product or service so that your price remains competitive but allows you to make a good profit. Place (Also referred to as Distribution) – Where your business sells its products or services and how it gets those products or services to your customers.

6. Product and Promotion Product – The products or services offered to your customer: Their physical attributes, what they do, how they differ from your competitors and what benefits they provide. Promotion – The methods used to communicate the features and benefits of your products or services to your target customers.

7. Classroom Activity Each group have five minutes to complete the activity and ready for the presentation to the rest of the class. Group A to work on Price Group B to work on Product Group C to work on Promotion Group D to work on Place