The document is a presentation from BFM movimiento LLC, an experiential marketing agency. It outlines their services for creating proprietary live events and promotions that increase brand exposure and sales. Their approach involves extensive research to understand the brand value and target audiences, then developing strategic experiential marketing initiatives to build the brand and attract new users while reinforcing core users. They aim to directly connect consumers emotionally to the brand through their events and campaigns.
Your organization’s reputation is important, but how do you protect and maintain it when you’re constantly fighting fires that can have a detrimental impact on how your organization is viewed by employees, customers and stakeholders?
This session focuses on real life examples of how major corporations monitor and manage reputations, and what you can do to identify and deal with issues and trends to prevent or minimize their impact on an organization's reputation. We will also explore how astute communicators and market researchers increasingly view reputation as something that can be leveraged to produce more effective public relations, marketing and advertising campaigns.
You’ll gain practical advice based on the “lessons learned” by senior communications professionals, and some candid insights to life on the firing line when you represent high-profile companies.
The need to develop a clearly defined MOT is emerging as a key competitive advantage for marketers wanting to gain strong customer loyalty and a clear point of difference in the marketplace by converting customers to advocates for the brand. With the advent of the web and the shift of control from the marketer and retailer to the consumer, this need to clearly map out and manage the entire customer relationship at all touch-points has become paramount.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Your organization’s reputation is important, but how do you protect and maintain it when you’re constantly fighting fires that can have a detrimental impact on how your organization is viewed by employees, customers and stakeholders?
This session focuses on real life examples of how major corporations monitor and manage reputations, and what you can do to identify and deal with issues and trends to prevent or minimize their impact on an organization's reputation. We will also explore how astute communicators and market researchers increasingly view reputation as something that can be leveraged to produce more effective public relations, marketing and advertising campaigns.
You’ll gain practical advice based on the “lessons learned” by senior communications professionals, and some candid insights to life on the firing line when you represent high-profile companies.
The need to develop a clearly defined MOT is emerging as a key competitive advantage for marketers wanting to gain strong customer loyalty and a clear point of difference in the marketplace by converting customers to advocates for the brand. With the advent of the web and the shift of control from the marketer and retailer to the consumer, this need to clearly map out and manage the entire customer relationship at all touch-points has become paramount.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
MEMA: Moving America. Part by Part. (graphic design brochure example)Jeff Bowman
Motor Vehicle Parts Suppliers have a tremendous impact on the US Economy. This booklet highlights that impact using a beautiful custom-built cover illustration made of 110 pictures of car parts to create the American flag. All graphics were custom created, including he charts and graphics. This was done while at The Catevo Group in 200 (Catevo closed in 2009). All images and design layouts belong to MEMA and/or Jeff Bowman of Bowman Creative: https://bowmancreative.com
How UX Strategy can bridge the gap between brand promise and customer reality, presented by Tim Loo, Strategy Director and Partner at Foolproof, Europe's leading experience design company.
The webinar presentation was first broadcast 13 December 2011.
DoubleClick give us an important data on what types of rich media are being served. They have conducted real live brand surveys to study the brand metrics that matter to advertisers such as brand awareness, brand favorability, message association, and intent to purchase.
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...iStrategy
Developing the Guinness Online Community. From Social Media to CRM.
Presented by Richard Fraser, Regional MD for Proximity Asia during iStrategy Singapore 2010.