Marketing management - product mix price comparison product variant and depth Labelling and packaging

1. MARKETING
MANAGEMENT
Presented by: Raman bang

2. PRODUCT LEVEL
Potential Product
Augmented Product
Expected Product
Basic Product
Core Benefit
• Brand Image
• Milk Contain
• Colour, Aroma, Flavour
• Cow / Buffalo Milk

3. Amul
Cheese
Processed
Cheese
Emmental
Cheese
Gouda
Cheese
Cheese
Spread
Pizza
Cheese
AMUL CHEESE VARIANTS
( LENGTH)

4. Amul Processed Cheese:- * Cheese Blocks
200 gm
500 gm
1000 gm ( 1KG )
* Cheese Slices
100 gm
200 gm
400 gm
750 gm
Amul Emmental Cheese:- 400 gm
5500 gm ( 5.5 KG )
Amul Gouda Cheese:- 250 gm
1000 gm ( 1KG )
Amul Cheese Spread:- 9 Flavours-
200 gm & 400 gm Plain
200 gm Pepper
200 gm Garlic
200 gm Creamy
200 gm Jeera
200 gm Red Chilly Flakes
200 gm Oregano
200 gm Tropical Fruit
200 gm Tikka Dip
Pizza Cheese:- 1000 gm ( 1 KG )
200 gm
PRODUCT DEPTH

5. PRODUCT PACKAGING
PRIMARY
•Silver Foil
•Can
SECONDARY
•Unique
brand
identity
•Compact
•Cardboard
Boxes
SHIPPING
•Corrugated
Box

6. PRODUCT LABELLING
The label can be simple, attached, tag or elaboratively designed,
graphics that is part of the package. It might carry information of the
product, or only the brand name.
Composition Fat
Moisture
Protein
Added Salt
Calorific Value -240 kcal/
100 gm
Contains Soft Cheese
Cheddar Cheese
Common Salt
Specifications Meets the requirements
laid down under PFA
Rules for Amul Cheese
Shelf Life 9 months
AMUL CHEESE

7. AMUL CHEESE PRICE VARIANTS
Amul Processed Cheese:
Cheese Slices:
200 gm - Rs 118
750 gm - Rs 346
Cheese Block:
200 gm - Rs 102
500 gm - Rs 235
1000 gm ( 1 KG) - Rs 385
Amul Gouda Cheese:
250 gm – Rs 155
1000 gm (1KG ) – Rs
Amul Pizza Cheese:
200 gm - Rs 86
1000gm ( 1 KG ) - Rs 363
AMUL V/S
BRITANNIA
------Rs
145
---------------
------Rs
130
------Rs
290
---------------
Amul Cheese Spread ( Any Flavor):
200 gm – Rs 80
------Rs
140
---------------
------Rs 85