The document presents research on consumer behavior towards ready-to-eat food products (chips) in India. The objectives are to analyze factors influencing buying behavior of chips and study brand composition and preference. A survey was conducted using a questionnaire to collect data from respondents in Pune on their chip preferences. The analysis found that most respondents aged 21-25 prefer ready-to-eat foods. Service sector workers also showed high preference. Uncle Chips and Lays were the most popular brands. Factors like age, occupation, and income influence buying behavior of chips.

1. PRESENTED BY:-
DEEPSHIKHA
PANKAJ
MAMTA
TARUN
DHRUVA

2. AIM
 A CONSUMER BEHAVIOUR TOWARDS READY-TO-
EAT FOOD PRODUCTS(chips)

3. OBJECTIVES
 To analyze factors influencing the buying behavior of
ready to eat food products (Chips).
 To study brand composition and preference of chips.

4. PROCEDURE FOLLOWED
Choice of the topic
Research on the topic
Setting up of the Aim & Objectives
Preparation of questionnaire
Field Visit and Collection of Data
Compilation and Analysis of Data
Preparing Analysis Report
Conclusion

5. READY TO EAT FOOD
PRODUCTS
 Prepared food stuffs that can be sold as hot, ready-to-
eat dishes; at room-temperature, shelf-stable
products; or as refrigerated or frozen products that
require minimal preparation (typically just heating).
 Candy; Beverages
(softdrinks, juices and milk); Fast
Food; Nuts, Fruits and Vegetables in fresh
or preserved states; Processed Meats and cheese;
and Canned products (soups and pasta dishes).

6. PRODUCT: CHIPS
 The major players of chips in the Indian market (Pune) are:
• Lays
• Uncle chips
• Bingo
• Haldiram chips
• Lehar
• Balaji chips
• Kurkure
• Hippo
• parle

7. 7
FROM THE ABOVE BAR GRAPH IT IS CLEAR THAT THE RESPONDENTS LYING IN THE
AGE GROUP OF 21-25 MOSTLY PREFER READY TO EAT FOOD PRODUCTS

8. 40
5
Fig 4: bar graph showing relationship between
the occupation and percentage of respondents going for RTE.

9. PREFERENCE FOR
RTE
From the above mention bar graph it is clear that
100% of the respondents prefer to have ready to eat food products

10. PREFERENCE AMONG RTE
From the bar graph its clear that among RTE most of the
respondents i.e. 93% prefer to have both snacks and bakery
items.

11. Bar graph showing preference for different snacks
category.
70% of the respondents like to have chips
among snacks categories.

12. Pie chart showing most preferred brands in chips
category.
Most favored brand is Uncle Chips (48%) followed
by Lays (19%).

13. INTERPRETATIONS
•For ready to eat products the response was good because all the
respondents like to have some or the product falling under RTE.
•From, the survey done we found among the ready to eat products
category more then 90% of the respondents prefer both snacks and
bakery and none preferred to have bakery items alone.
•More than 70% of the respondents said that they love to have chips
among snacks, because they found it convenient way to quench
their hunger as chips is made of and it have lot of carbohydrates.

14. •SERVICE SECTOR ORIENTED RESPONDENTS
TOPPED THE RANKING ACCORDING TO
OCCUPATION FOR THE PREFERENCE OF RTE. AS,
THERE IS NO TIME REQUIRE FOR COOKING.
AS, FOUND IN THE SURVEY THE MARKET HAVE 2
MAIN BRANDS UNCLE CHIPS HAVING 53% SHARE
AND LAYS HAVING 19% SHARE.
MOST, OF THE FACTORS THAT AFFECTS THE
BUYING BEHAVIOR ARE AGE GROUP,
OCCUPATION, INCOME OF THE RESPONDENTS.