The document discusses the rapid growth of the plant-based milk substitute market, driven by health benefits and dietary restrictions such as lactose intolerance and cow’s milk allergy. It predicts the global market to reach $22.67 billion by 2024 with a CAGR of 12.4%, highlighting opportunities for new manufacturers. Various plant ingredients are used to create these beverages, although they often lack natural nutrients like calcium and require fortification, with some options being more sustainable than traditional dairy milk in terms of water use and emissions.