1. Market research results
Purpose of my research was to analyse my target audience to what
they would be interested in my magazine. I used a survey to
question my audience this is primary research this research provides
me with quantative data this allows me to create charts to bring my
results to a conclusion.
Gender
7
6
5
4
Male
3
Female
2
This graph shows the results of my gender
question on my survey. My results state
that majority of my target audience are
males this will influence my magazine to
be more masculine.
1
0
Male
Female
Age
13-16
17-21
21-24
25-28
29-32
32+
The pie chart represents the age of the
audience I surveyed. Half of the recipients
of my survey are ranged for the age 17-21
the second majority was 13-16.I will try
and subject my magazine for 13-21 year
olds to focus on the majority.

2. Genre
8
R&B
6
Soul
4
Blues
2
Rock
0
Pop
Hip hop
Classical
This graph shows the results of my
Genre survey question. The results
show that the majority of my
target audience prefer the rock
genre this will influence my
magazine style heavily with what it
fonts and layout are like.
This chart represents the
prefered way people listen to
music as seen on the chart the
Mobile phone
Ipod
most popular answers are mobile
Walkman
record player
phone and Pc/laptop this could
Pc/laptop
mac
influence my magazine to give
Tape player
CD player
away more free products related
to pcs and mobile phones such as digital downloads of a song.
Prefer way to listen to
music
how do you aquire
majority of your music
7
6
5
4
3
2
1
0
Download from
the internet
Stream off the
internet
Buy from local
music store
Buy from
supermarkets
From the results of my survey I
know that the majority of my
target audience download their
music from the internet. From
this I could include some
internet related articles in my
magazine such as top 10
downloaded songs of the week.

3. how much would you
pay for a music
magazine? (maximum)
£0.99
£1.99
£2.99
My results state that a greater
number of my target audience
prefer a magazine to cost from
£1.99 t0 £2.99 because this
question was maximum I would
use the price £1.99 to satisfy
more of my audience.
£3.99
£4.99
£5+
How often do you
read a music
magazine?
From the results the larger
portion of the people I surveyed
never read a magazine along with
the results on how much they are
Daily
Weekly
willing to pay I will make my
Monthly
decision to release my magazine
Yearly
weekly so I can increase sales and
Never
people who never read a magazine
have a greater choice of magazines.
What music
magazines have you
read?
Q
NME
Kerrang
Vibe
This chart shows the results of my
question ‘what music magazines have
you read?’. The results from the survey
show that my audience is more familiar
with ‘Q’ and ‘Kerrang’ this means my
magazine will be more influenced by
the rock style of magazines and this will
determine my layout design and image
over text choice.

4. Would you prefer
more live Gig content
or interviews with
bands/artists?
Live Gig
content
Interviews
with
bands/artists
Where do you seek
new music?
8
7
6
5
4
3
2
1
0
Youtube
Magazines
Internet in
general
Here we see that most of the people I
surveyed would prefer to read more
interviews with bands/artists. From this I
know to include more of this content to
please my audience.
The final question my survey asked
‘where do you seek new music?’ from
these results I know to include articles
on new artists found on internet sites
such as YouTube and twitter.
Music
channels
Local press
By undergoing this survey I have discovered that my magazine should
be a rock magazine and include articles involving interviews with
bands and internet content such as YouTube this is because most of
my audience listen to music on their mobile phones and iPod and
acquire there music over the internet. I have also learned that my
magazine should be released every week for a maximum prince of
£1.99.