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Primary Research
Analysis of Questionnaire
Results
From my survey, the
majority of responses were
between 16 and 20 years of
age. Despite this I will
make my target audience
between 18-21 year olds.
People of these ages
usually have more money
than people younger, as
they will be working, and
therefore they will be able
to spend more money on my
music magazine!
Looking at this result, I can
see that the majority of
people do not want to spend
much on magazine, up to £5 at
most. Over half of people on
spend up to £2 on their
magazines.
From my research of current
music magazines, I’ve found
that music magazines are
usually priced at between £2£4, which will be what my
music magazine will be priced
at.
Out of 42 people, nearly three
quarters of them don’t read
music magazines. This is a good
sign because it means there is
a definite gap in the market
for a new music magazine that
is different and unique from
the mainstream magazines.
This is also a bad sign, as it
could mean that not many people
from my target audience will
read my magazine, however this
is only a small sample size of
42, so cannot represent my
whole audience.
The most common release
dates are weekly and
monthly, with 6 people on
each choice. From this, I
will release my music
magazine monthly, as this
is the traditional
convention as I have
analysed from my research
on current magazines.
Over 90% of responses are
interested in finding out
about new music! This is
good, as I want to make my
magazine an unsigned artist
magazine dedicated to new
music from the acts.
Nearly three quarters of
responses are interested
in finding out about
unsigned artists! This is
good, as I want to make
my magazine an unsigned
artist magazine dedicated
to new music from the
acts. This also means I
can construct a double
page spread on an
unsigned artist and I
know that my target
audience will be engaged
and want to read about
it.
The main features that
attract people to a
magazine are the content
(which I will make clear
by using bold cover
lines), cover model and
colour. Little people are
concerned with freebies
of reviews. My music
magazine will include an
attractive and eye
catching cover model,
with lots of colour to
make it bold. Hopefully
this will attract my
audience.
The majority of people
listen to pop and indie
music most regularly.
With rock and reggae
coming in seconds. Due
to my music magazine
being all about unsigned
acts, I will try to
incorporate pieces about
all genres of music but
mainly focusing on indie
rock music.
80.95% of people go to
gigs and festivals.
From this, I know I
can incorporate
articles about
upcoming gigs and
festivals and reviews,
as I know that my
audience can relate.
80.95% of people
go to gigs and
festivals and are
interested in
finding out about
them. From this, I
know I can
incorporate
articles about
upcoming gigs and
festivals and
reviews, as I know
that my audience
can relate.

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Anysis of results

  • 1. Primary Research Analysis of Questionnaire Results
  • 2. From my survey, the majority of responses were between 16 and 20 years of age. Despite this I will make my target audience between 18-21 year olds. People of these ages usually have more money than people younger, as they will be working, and therefore they will be able to spend more money on my music magazine!
  • 3. Looking at this result, I can see that the majority of people do not want to spend much on magazine, up to £5 at most. Over half of people on spend up to £2 on their magazines. From my research of current music magazines, I’ve found that music magazines are usually priced at between £2£4, which will be what my music magazine will be priced at.
  • 4. Out of 42 people, nearly three quarters of them don’t read music magazines. This is a good sign because it means there is a definite gap in the market for a new music magazine that is different and unique from the mainstream magazines. This is also a bad sign, as it could mean that not many people from my target audience will read my magazine, however this is only a small sample size of 42, so cannot represent my whole audience.
  • 5. The most common release dates are weekly and monthly, with 6 people on each choice. From this, I will release my music magazine monthly, as this is the traditional convention as I have analysed from my research on current magazines.
  • 6. Over 90% of responses are interested in finding out about new music! This is good, as I want to make my magazine an unsigned artist magazine dedicated to new music from the acts.
  • 7. Nearly three quarters of responses are interested in finding out about unsigned artists! This is good, as I want to make my magazine an unsigned artist magazine dedicated to new music from the acts. This also means I can construct a double page spread on an unsigned artist and I know that my target audience will be engaged and want to read about it.
  • 8. The main features that attract people to a magazine are the content (which I will make clear by using bold cover lines), cover model and colour. Little people are concerned with freebies of reviews. My music magazine will include an attractive and eye catching cover model, with lots of colour to make it bold. Hopefully this will attract my audience.
  • 9. The majority of people listen to pop and indie music most regularly. With rock and reggae coming in seconds. Due to my music magazine being all about unsigned acts, I will try to incorporate pieces about all genres of music but mainly focusing on indie rock music.
  • 10. 80.95% of people go to gigs and festivals. From this, I know I can incorporate articles about upcoming gigs and festivals and reviews, as I know that my audience can relate.
  • 11. 80.95% of people go to gigs and festivals and are interested in finding out about them. From this, I know I can incorporate articles about upcoming gigs and festivals and reviews, as I know that my audience can relate.