The survey results showed that the target audience for the magazine is females aged 16-24 who listen to music regularly. The magazine will focus on pop music and artists but also cover other genres like acoustic music. It will include interviews, events listings, and charts. The magazine will be published monthly to match the preferred frequency indicated in the survey responses. The cover design will be clear and organized like the magazine Q.

1. Survey Monkey Results

2. Question 1 – the most popular answer was 16 to 24 year olds. This covers a wide age
range. This will be the age range for my magazine. This means it will have to be suitable
for a young reader yet have interesting incising information on both the cover and on the
inside of the magazine to attract the older audience to. As all the other options had less
answers I will make my core audience younger but I may keep in mind the fact that older
audiences may enjoy the magazine to. By including some information that may appeal to
the older end of the audience it would increase my demographic and also increase
readership.

3. Question 2 – As over 80% of the results were female this will be the type of audience I will
be aiming for. The fact that there is many more female answers does contribute to the
fact that many of my friends are female. I will also make sure my magazine is suitable for a
male audience but my main demographic is females.

4. Question 3 – The most popular answer was twice a day but closely followed by up to
hourly as these are the two most popular answers my magazines will be targeted to
people that are highly into music. So my demographic will more than likely play musical
instruments and often perches music.

5. Question 4 – the results to this question show that the most popular genre of music at the
moment by far, nothing really came close as 58% of people picked this genre. I would also
look at other music genres such as acoustic, rock and alternative as they were next closely
followed.

6. Question 5 – this question shows that 22% picked answer was Top of The Pops which
connects with the previous question where the most popular music genre was pop;
closely followed by Kerrang which was picked by 20% of the audience. These two
magazines both focus on very different genres but in a very simplistic similar way. These
were also closely followed by Q magazine which publish information on all genres.

7. Question 6 – the results of this question shows that people are more often than not going
to buy a music magazine once a month rather than weekly or fortnightly even though the
magazine would be more expensive it would include more pages and more information.
Because the most popular option was monthly my magazine will be a monthly magazine
rather than weekly.

8. Question 7 – the results of this question shows that the most
popular design layout for a magazine is Q, this means that my
magazine cover will be very organised with more text that images. I
will also take inspiration from Kerrang! As I was the second most
popular answer.

9. Question 8 – the results of this question shows that the audience is more likely to perches
a magazine if it includes interviews with artists which 65% of the audience picked, up and
coming events information which 60% of the audience picked. I would include charts and
exclusives as well but I will defiantly avoid including computations as my audience didn’t
want this included.

10. Question 9 – the results of this question shows that for a weekly magazine people would
be willing to pay up to about £5. When I was creating this survey I predicted that the
audience would prefer a weekly magazine but my prediction was wrong meaning this
question has become irrelevant. I will try to use this question to estimate a price but will
also base it on the prices of similar monthly magazines.

11. Question 10 – the results of this question shows that the most popular type of of artists
are Pop, this fits in also with the most popular genre of music. This means that in my
magazine I will include artists like Justin Bieber, but also acoustic artists were very
popular. This implies that I should include many different genres of artists in my magazine.

12. Based on the results of my survey results my magazine target audience
will be females between the ages on 16 and 24 meaning that my
magazine has to be very colloquial yet sophisticated and relatable. My
target audience will be well educated or be very knowledgeable on music
more than likely playing and instrument and listen to music at least twice
a day. My magazine will be much like Q and include information a all
genres of music but mainly informing on Pop and Acoustic bands and
artists. Taking into consideration that the most likely bought magazine was
Top of the pops the main music genre that my magazine will focus Pop.
My magazine will 100% will be monthly as by far that was the most
popular but the magazine cover will also be very chic, clear and organized
music like Q’s magazine cover. It will feature information such as
interviews with artists and up and coming events in the magazine.