A brief presentation on e-mail marketing, the science behind how individuals look through marketing, and which technical devices and platforms are being used.

1. E-mail marketing

2. Team members

3. Contents
1. Email marketing overview
2. Major Challenges of email marketing
3. Our Survey & Interview
4. Conclusion: Suggestions

4. E-Mail Marketing

5. Five main advantages of using email marketing

7. Competition with social media
for recipients’ time and attention
Getting the
budget and attention
email programs deserve
Measuring and providing the ROI
of email marketing programs
Young people abandoning email
as a primary channel
Integrating email with
other marketing channels

8. 72 respondents
58% men
42% women
18 to 69 years old

9. Brought to you by the letter G.
55
12
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11. Do you use a tablet to view e-mail?

12. Do you normally use a mac or pc ?

13. Do you receive
any online marketing material?

15. 10 interviews
50% men, 50% women
23 to 35 years old

16. mass e-mails that used their first name were almost never read
and often deleted
delete the majority of the direct online marketing e-mails,
en-mass, that they receive upon first opening
their e-mail at work without opening them.

17. Just look at
the following picture

19. How eyes track through a scene

20. What’s the difference?

21. Why is email marketing
still necessary and important
in marketing strategies?

24. Our suggestion to improve email marketing strategies
Subject lines
Make them clear and to the point,
and grab customers’ attention
Design
Stay as simple as possible

25. Good design email examples

26. Our suggestion to improve email marketing strategies
Benefits
Transform the subscription process
Into a positive experience
Personalization
But only to a proper extent

27. Our suggestion to improve email marketing strategies
Frequency
Control frequency and exposure
Social Media
Connect with them

28. Our suggestion to improve email marketing strategies
Desktop Computer
to
Mobile
&
Tablet
Understand
how messages
appear on
Mobile and
Tablet
devices
Mobile / Tablet