2. Are you male or female?
Male
Female
11
9
To understand who my target audience is, I have asked a variety of genders
to get further information on what type of people are interested in which I
can therefore incorporate into my magazine. As I want my magazine to
target a male and female audience, a mix of the genders in my audience
research means that I will have gathered information about the preferences
of both genders.
3. Frequency
How old are you?
Category
I have asked a wide range of ages to complete my questionnaire so that feedback
given will always be within the target audience age range however, a larger
amount of people were aged 16 and under or 17-21 so results may be biased
towards that specific age range and may affect the production of my magazine.
Although I handed more questionnaires to 17-21 as this was the specific age
range I wanted to target as noted in my initial ideas.
4. Frequency
What type of magazines do you
already read?
Category
I asked this question to see what types of magazines my target audience are interested in
so I could produce my magazine similarly. Most said ‘NME’, ‘Kerrang’ and ‘Gossip’
magazines showing that they like the rock and gossip genre, I can use the fact my TA like
gossip magazines to include within my magazine and relate it to specific band/artist
articles.
5. Frequency
What do you like about them?
Category
I asked this question to find out what people liked about their chosen magazines, this
will help me in the production of my magazine as I can include the most popular
choices such as news, live reviews on performances, the music content and band
information. It gives me a good indication on what people like to read about and
ensure that my magazine will be popular and appeal to the target audience.
6. Frequency
What 3 words do you associate with
the word ‘ROCK’?
Category
From the graph I can see that most people refer to ROCK as loud, having guitars and ‘hard’
(hardcore). I asked this question to help with the content of my magazine so it will appeal to
the target audience. So as 9 people I asked thought rock to be loud I can resemble this with
colour – choose loud colours, the style of the magazine can be busy showing loudness also.
7. Frequency
How often do you buy a magazine?
Category
I asked this question to find how regularly my target audience buy magazines. This
question has helped me with how frequent I shall publish my own magazine as a
large majority of my target audience buy magazines monthly I know this will be a
good idea as it is most popular.
8. Frequency
How much would you be willing to pay
for the magazine?
Category
I asked this question to see the price range of what people would buy a magazine for.
Most of my target audience said they would pay between £2.00-£2.99 and £3.00£3.99, showing they wouldn’t pay for something as expensive as £5.00+ but agree
that the price to pay should be higher that £1.99. This has helped me as when I
produce my magazine I will choose the price around the most popular suggestions to
know that my target audience will be willing to pay for it.
9. Frequency
What colours do you most associate
with the rock genre?
Category
This question was to find out what colours people thought the rock
genre was most like. This was to help me get an idea of what theme to
present my magazine in. The results show that most of my target
audience thought black and red. I can now use this to create my house
style by using more of these two colours within my cover, contents and
DPS.
10. Frequency
Which font style do you most prefer?
Category
I asked this question to find out what font style my target audience most
liked, this was so I could use it as one of the main fonts within the magazine
knowing that they would like it. I found that 8 of the 20 people I asked
preferred the charlemagne STD font. When I asked them ‘why’ they said
because it looked most relevant to the rock genre.
11. Frequency
What would you like to see as regular
content within the magazine?
Category
I asked this question so I could find out what my target audience were most
interested in within a magazine. I found that more people preferred to read
interviews with bands/artists the most. Therefore I will be sure to include this
within my magazine. My target audience also said they would like festival/tour
dates. This is reliable research as I can understand how my main target audience
16-21 would be more interested in festivals than live reviews.
12. Frequency
What is your favourite artist/band?
Category
I asked this question to find out what type of music my target audience
was interested in. I found that the genre of music that was most popular
seemed to be ‘alternative rock’. I can use the results from this question to
include popular artists/bands such as Arctic Monkeys within my magazine.
For example mix the results of this with the results from the previous
question and compose a page on the Arctic Monkeys, this way I know my
target audience will be interested and buy the magazine.
