The document provides an overview of conducting a competitor analysis. It discusses identifying competitors and evaluating their strengths and weaknesses. It also outlines constructing a competitor array by defining the industry, determining key competitors, customers, and competitor strengths. The document then discusses aspects to profile for competitors such as background, financials, products, marketing, facilities, personnel, and strategies. It also notes the importance of monitoring competitors through media scanning and provides sources of competitor information. Potential new competition and competitive blind spots are also addressed.
This presentation gives the definition of competitor analysis, the important tool of competitor analysis namely competitor array with example, how to profile the existing competitors and how to find the new competitors.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
This presentation gives the definition of competitor analysis, the important tool of competitor analysis namely competitor array with example, how to profile the existing competitors and how to find the new competitors.
Porter's Generic Strategies with examplesdipalij07
This Presentation is containing brief description of generic strategies with examples of companies in detail....
Hope it will be helpful to everybody....
Enjoy...!! :)
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state.
Professor Michael Porter suggested three general positioning strategies to achieve competitive advantage :
Low Cost Leadership Strategy
Differentiation Strategy
Focus Strategy
The Generic Competitive Strategy (GCS) is a methodology designed to provide companies with a strategic plan to compete .The GCS is useful when a company is looking to gain an advantage over a competitor
Ansoff's Matrix is a classic model of marketing and business strategy that business students can use very effectively in their exams. This revision presentation outlines the key features of the model.
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state.
Professor Michael Porter suggested three general positioning strategies to achieve competitive advantage :
Low Cost Leadership Strategy
Differentiation Strategy
Focus Strategy
The Generic Competitive Strategy (GCS) is a methodology designed to provide companies with a strategic plan to compete .The GCS is useful when a company is looking to gain an advantage over a competitor
Ansoff's Matrix is a classic model of marketing and business strategy that business students can use very effectively in their exams. This revision presentation outlines the key features of the model.
Department of Management- Market Positioning
Why Positioning?
What is Image
Current Image
Mirror Image
Errors in Positioning
Doubtful Positioning
Positioning Strategies
Competitor Positioning
Attribute Positioning
Sebagai kelengkapan pengerjaan Tugas Besar satu, mata kuliah Strategic Marketing. Universitas Mercu Buana Program Studi Magister Management. Kampus Warung Buncit
Sm 11 part_02_03
Strategic Management course version 11
Strategic management in any organization is important as it provides overall direction by developing plans and policies designed to achieve objectives and then allocating resources to implement the plans.
Video on YouTube:
video 01
https://youtu.be/alh6O6Q_9sc
video 02
https://youtu.be/b2UwGeOTEX0
video 03
https://youtu.be/R7K0W3yinLo
How to Grasp terminologies like Strategy and operation in basic level, and demonstrate this understanding in real life , i am taking the hand for how the strategy and operation should work together for safe and sustainable business run
Sm 11 part_01_03
Strategic Management course version 11
Strategic management in any organization is important as it provides overall direction by developing plans and policies designed to achieve objectives and then allocating resources to implement the plans.
Why value propositions matter? How to create a true value proposition for B2B businesses? Implementation ready toolkit to design a superior value propositions
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢ WOW K-Music Festival 2023
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
2. What exactly is competitor Analysis?
§ Identifying your competitors and evaluating their strategies to
determine their strengths and weaknesses relative to those of your
own product or service.
§ Competitive analysis or competitive research is a field of strategic
research that specializes in the collection and review of information
about rival firms.
3. Constructing a competitor array
1. Define the industry, scope and nature of the your are of specialty.
For example insurance, mining, finance and banking, education, advertising, tell
communication.
2. Determine who the competitors are. Formulate a list of
top five in the country, scale it down to province narrowing to town. It helps in
classifying them whether they are primary or secondary competitors. The whole point of
this exercise is to see you where you stand, how much work has to be done to beat the
best at their own game.
3. Determine who the customers are and what benefits
they expect. This one is equally important because they customers / clients are
what keep the brand moving and surviving thus they need to be impressed. Through
them the brand is made or destroyed. Point is unlike one’s person life public perspective
is of paramount importance
4. Determine the key strengths, for example price, service,
convenience, inventory, etc.
4. Competitor profile
The strategic rationale of competitor profiling is
simple. Superior knowledge of rivals offers a
legitimate source of competitive advantage.
The raw material of competitive advantage
consists of offering superior customer value in
the firm’s chosen market.
The definitive characteristic of customer value
is the adjective, superior. Customer value is
defined relative to rival offerings making
competitor knowledge an intrinsic component
of corporate strategy.
6. Response
v First, profiling can reveal strategic weaknesses in rivals that the firm may exploit.
v
v Second, the proactive stance of competitor profiling will allow the firm to anticipate the
strategic response of their rivals to the firm’s planned strategies, the strategies of other
competing firms, and changes in the environment.
v
v Third, this proactive knowledge will give the firms strategic agility. Offensive strategy can be
implemented more quickly in order to exploit opportunities and capitalize on strengths.
Similarly, defensive strategy can be employed more deftly in order to counter the threat of
rival firms from exploiting the firm’s own weaknesses.
7. Aspects to be looks at/ pay attention to
Background
• location of offices, plants, and online presences
• history – key personalities, dates, events, and trends
• ownership, corporate governance, and organizational structure
Financials
• P-E ratios, dividend policy, and profitability
• various financial ratios, liquidity, and cash flow
• profit growth profile; method of growth (organic or acquisitive)
• Salary rates
Products
• products offered, depth and breadth of product line, and product portfolio
balance
• new products developed, new product success rate, and R&D strengths
• brands, strength of brand portfolio, brand loyalty and brand awareness
• patents and licenses
• quality control conformance
• reverse engineering
8. Continuation
Marketing
• segments served, market shares, customer base, growth rate, and customer
loyalty
• promotional mix, promotional budgets, advertising themes, advertising
agency used, sales force success rate, online promotional strategy
• distribution channels used (direct & indirect), exclusivity agreements, alliances,
and geographical coverage
• pricing, discounts, and allowances
Facilities
• plant capacity, capacity utilization rate, age of plant, plant efficiency, capital
investment
• location, shipping logistics, and product mix by plant
Personnel
• number of employees, key employees, and skill sets
• strength of management, and management style
• compensation, benefits, and employee morale & retention rates
Corporate and marketing strategies
• objectives, mission statement, growth plans, acquisitions, and divestitures
• marketing strategies
9. The most important of resent
media scanning
• Scanning competitor's adverts can reveal much about what that competitor
believes about marketing and their target market.
•
• Changes in a competitor's advertising message can reveal new product
offerings, new production processes, a new branding strategy, a new
positioning strategy, a new segmentation strategy, line extensions and
contractions, problems with previous positions, insights from recent marketing
or product research, a new strategic direction, a new source of sustainable
competitive advantage, or value migrations within the industry.
•
• It might also indicate a new pricing strategy such as penetration, price
discrimination, price skimming, product bundling, joint product pricing,
discounts, or loss leaders. It may also indicate a new promotion strategy such
as push, pull, balanced, short term sales generation, long term image
creation, etc.
10. The source of information that can
be employed
Different types of content can include:
• Blog posts
• Whitepapers
• eBooks
• Videos
• Webinars
• Podcasts
• Slides/Powerpoints
• Visual content
• FAQs
• Feature articles
• Press releases
• News
• Case studies
• Buyer guides
11. Potential or new competition
In addition to analysing current competitors, it is necessary to estimate future competitive threats
The most common sources of new competitors are:
• Companies competing in a related product/market
• Companies using related technologies
• Companies already targeting the target prime market segment but with unrelated
products
• Companies from other geographical areas and with similar products
• New start-up companies organized by former employees and/or managers of
existing companies
The entrance of new competitors is likely when:
• There are high profit margins in the industry
• There is unmet demand (insufficient supply) in the industry
• There are no major barriers to entry
• There is future growth potential
• Competitive rivalry is not intense
• Gaining a competitive advantage over existing firms is feasible
• Dissatisfaction with the existing suppliers
12. Competitive blind-spot
What is competitive blind spot and its effects
• Much competitive information is bounded by the assumptions that managers’ have with
respect to their industry and these assumptions may lead to blind spots.
• The effect of such blind spots may cause the strategist to not recognize the significance
of events, interpret them inappropriately, or see them only slowly.
•
• The industry or company main be over rated or under rate thus such mistakes may affect
the strategies put in place
13. Examples of competitive blind-spot
Misjudging Industry Boundaries.
• Too often firms define their industry around their current
• products, customer groups, and geographies blinding themselves to adjacent competitors which
subsequently enter their current space.
Poor Identification of Competitors.
• Strategists frequently focus on only the largest and most
• well-known companies to the exclusion of other viable competitors – those potential competitors noted
earlier in this chapter.
Overemphasis on Competitors’ Visible Competence.
• Competitor analysis often focuses on competitors’ hard assets and technology skills and ignore equally
potent capabilities such as logistics, product design, or human resources.
Emphasis on Where, Not How to Compete.
• Strategists too often assume that competitors’ strategies will shift only incrementally to the exclusion of
radical repositioning in how they could compete.
14. Competitive blind-spot continuation
Faulty Assumptions about Competitors.
• Prisoners of assumptions about competitors – the overuse of stereotypes –
cause strategists to misjudge competitors’ competences and competitive
advantages.
Paralysis by Analysis
• Obsession with the task of data collection results in information overload to
the detriment of analysis and insight.
15. Summary of competitive analysis
mackinsey 7’s model
Definition
• The McKinsey 7s model is a
tool that analyses firm’s
organizational design by
looking at 7 key internal
elements: strategy,
structure, systems, shared
values, style, staff and skills,
in order to identify if they
are effectively aligned and
allow organization to
achieve its objectives.
16. Strategy
• It is a plan developed by a firm to achieve sustained competitive advantage and successfully compete
in the market. For example, short-term strategy is usually a poor choice for a company but if its
aligned with other 6 elements, then it may provide strong results.
Structure
• It represents the way business divisions and units are organized and includes the information of who
is accountable to whom. In other words, structure is the organizational chart of the firm. It is also
one of the most visible and easy to change elements of the framework.
Systems
• They are the processes and procedures of the company, which reveal business’ daily activities and
how decisions are made. Systems are the area of the firm that determines how business is
done and it should be the main focus for managers during organizational change.
17. Skills
• These are the abilities that firm’s employees perform very well. They also include capabilities and
competences. During organizational change, the question often arises of what skills the
company will really need to reinforce its new strategy or new structure.
Staff
• The element concerned with what type and how many employees an organization will need and
how they will be recruited, trained, motivated and rewarded.
Style
• It represents the way the company is managed by top-level managers, how they interact, what
actions do they take and their symbolic value. In other words, it is the management style of
company’s leaders.
Shared Values
• They are at the core of McKinsey 7s model. They are the norms and standards that guide
employee behavior and company actions and thus, are the foundation of every organization.