Change management tools: scanning your environment

Change Management Main tools for scanning your environment

SWOT: S trengths, W eaknesses, O pportunities, T hreats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT is a very basic but very useful tool used by almost every consulting firm and organisation. In order to get focus and attention from your audience, use a title that describes clearly the outcomes e.g. “more effective customer services with limited costs”

PESTLE: P olitical, E conomic, S ocial, T echnological, L egal, E nvironmental ,[object Object],[object Object],[object Object],[object Object],PESTLE shall often be combined with a micro-environmental analysis tool such as SWOT

PESTLE: P olitical, E conomic, S ocial, T echnological, L egal, E nvironmental ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Political ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Economic

PESTLE: P olitical, E conomic, S ocial, T echnological, L egal, E nvironmental ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technological

PESTLE: P olitical, E conomic, S ocial, T echnological, L egal, E nvironmental ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Legal ,[object Object],[object Object],[object Object],Environmental

Porter’s Five Forces analysis The Five forces framework was developed by Michael Porter, professor of Harvard business school, in 1979. The Five Forces should be used at the Line Of Business level. It helps the managers, entrepreneurs and investors to understand and to assess where the power lies in a business situation. Measures the attractiveness of an industry. From the results of the analysis, you can identify opportunities and threats and better formulate your strategy. The analysis will help you to identify whether your new product, service or business have the potential to be profitable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Each force should be categorized as strong, medium or weak . Strong force is perceived as threat to the business

Porter’s Five Forces analysis Threat of entry by new competitors Competitive Rivalry Threat of substitution Bargaining power of supplier Bargaining power of buyer (customer)

Porter’s Five Forces analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Porter’s Five Forces analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

List here key elements of product/service (aka competitive factors). E.g. see above Relative performance Value Curve analysis Value curve is a very simple tool that anyone can understand. It helps to define, compare and position your product/service in your market. Value curve is a two dimensions projection: elements of performance defining your product/service versus value or performance delivered compared to your competitors Low High Us Competitor Price Service Features Etc…

Trend analysis Trend analysis is often employed to identify patterns or trends in the information. Trend analysis is commonly used for social patterns such as fashion, technology and consumer behavior. It’s used to “predict” future behavior based on historical and current data. Benchmarking Benchmarking is used to compare organizations in order to identify “Best practices”. Managers may benchmark their environment to identify areas for improvements or to fine tune their strategies. There are different types of benchmarking: process based, financial analysis, product based, etc… Each requires collection of data/information. Customer feedback Customer feedback will drive your business strategy, product development and service expectations. There are many techniques and methodologies. You can: ask them, be a customer yourself, gather focus groups, question and survey, use statistics/data, ask your front line staff.

Scan your environment conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Change management tools: scanning your environment

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Change management tools: scanning your environment