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Competitive Analysis and a Brief Guide to Competitor Analysis

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Gregar Donaven Valdehueza
Gregar Donaven Valdehueza

Competitive Analysis and a Brief Guide to Competitor Analysis

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COMPETITIVE ANALYSIS AND A BRIEF GUIDE TO COMPETITOR ANALYSIS Prepared by: GREGAR DONAVEN E. VALDEHUEZA, MBA Lourdes College Instructor
Learning Objectives ,[object Object],[object Object],[object Object],[object Object]
Questions in Analyzing Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sun Tzu and the Art of War ,[object Object],[object Object],[object Object]
Who is a competitor in business? ,[object Object],[object Object],[object Object],[object Object]
Why monitor competitors? ,[object Object],“ It is pardonable to be defeated, but never to be surprised.” - Frederick the Great -
So what is involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collecting the Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what is involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information to Intelligence ,[object Object],[object Object],[object Object]
 
 
So what is involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communicating the Intelligence ,[object Object]
So what is involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Countering Competitor Actions ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
References: ,[object Object],[object Object],[object Object]
Assignment ,[object Object],[object Object]
- THE END - ,[object Object]

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