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Where do we go? How do we get there?
High High Low Low Customer value Outer productivity ‘ Doing right things’ Profitability Inner productivity ‘ Doing things right’
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Top Managers Middle Managers Supervisors and Employees Implementation of strategy
Strategy Goal Goal Goal Actions Emergent  strategy
 
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Internal analysis Strengths Weaknesses E x t e r n a l A n a l y s i s Opportunities S-O-Strategies : Develop new methods which are suitable to the company's strength. W-O-Strategies : Eliminate weaknesses to enable new opportunities. Threats S-T-Strategies : Use strength to defend threats. W-T-Strategies : Develop strategies to avoid weaknesses that could be targeted by threats.
 
 
 
 
 
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Strategy - basic concepts

  • 1. Where do we go? How do we get there?
  • 2. High High Low Low Customer value Outer productivity ‘ Doing right things’ Profitability Inner productivity ‘ Doing things right’
  • 3.
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  • 6. Top Managers Middle Managers Supervisors and Employees Implementation of strategy
  • 7. Strategy Goal Goal Goal Actions Emergent strategy
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  • 17. Internal analysis Strengths Weaknesses E x t e r n a l A n a l y s i s Opportunities S-O-Strategies : Develop new methods which are suitable to the company's strength. W-O-Strategies : Eliminate weaknesses to enable new opportunities. Threats S-T-Strategies : Use strength to defend threats. W-T-Strategies : Develop strategies to avoid weaknesses that could be targeted by threats.
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