Customer analysis

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- Nokia segments customers based on characteristics like income, lifestyle, and type of user (professional, home, youth). - Customer motivations include business purposes like reliability and easy usability or general purposes like price and quality. - Unmet needs are identified through user experience problems, and include difficulties transferring data between phones and reception issues when phones are held a certain way.

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CUSTOMER ANALYSIS OF NOKIA Presented By- Deepak Khandelwal

CUSTOMER ANALYSIS ,[object Object],[object Object],[object Object]

SEGMENTATION ,[object Object],[object Object],[object Object],[object Object]

CUSTOMER CHARACTERISTICS (NOKIA) ,[object Object],[object Object]

PRODUCT RELATED APPROACHES ,[object Object],[object Object],[object Object]

CUSTOMER MOTIVATION ,[object Object],[object Object],[object Object],[object Object],[object Object]

HOW TO ANALYSE MOTIVATION ,[object Object],[object Object],[object Object]

UNMET NEED ,[object Object],[object Object],[object Object],[object Object],[object Object]

PROBLEM EMERGED ,[object Object],[object Object]

PROBLEM EMERGED ,[object Object],[object Object],[object Object]

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Fredrik Idestan established a paper mill at the Tammerkoski Rapids Rapids in South-western Finland, where Nokia story begins 1898 – Finnish Rubber works founded This later on became Nokia’s rubber business 1912 – Finnish Cable works Founded Arvid Wickström starts Finnish Cable works, The foundation of Nokia cable and electronics business 1992 – Nokia’s First started their GSM handset Nokia launched their first GSM handset “THE NOKIA 1011”

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