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CUSTOMER  ANALYSIS OF NOKIA Presented By- Deepak Khandelwal
COMPANY PROFILE Founder- Fredrik Idestam,(1865) Headquarters-  Espoo, Finland Area served- Worldwide  Key people- Jorma Ollila (Chairman)   Olli-Pekka Kallasvuo (President & CEO) Products -Mobile phones   Smart phones   Mobile computers   Networks Services- Services and software Divisions-  Device Services   Solutions   Markets
STRATEGIC MARKET MANAGEMENT
CUSTOMER ANALYSIS Segmentation Customer motivation Unmet needs
SEGMENTATION Identification of customer groups that respond differently than do other customers groups to competitive strategies. Two approaches to define segments:- Customer characteristics Product related approaches
SEGMENTATION
SEGMENTATION Classic Communicator
CUSTOMER CHARACTERISTICS (NOKIA) Functionality and fashionable mobile devices coinciding with differences in cost with lifestyle.. Nokia have different models for different customers on the basis of their level of income.
PRODUCT RELATED APPROACHES Professional user Home user Youth
CUSTOMER MOTIVATION It is the represents a dimension for which adequate performance must be obtained. It is play a role in defining the strategy of the business. Its two type- Business Purpose - Reliable service, easy to use, frequentely play programme, battery back up & comfortable services General Purpose-  Price, quality, product
CUSTOMER MOTIVATION ANALYSIS
HOW TO ANALYSE MOTIVATION Based on:- Qualitative research Changing customer priorities
CHANGING CUSTOMER PRIORITIES
UNMET NEED An unmet need is the customer need  that is not being met by the existing product. It is the opportunity and threat of the company. Its identify by  Uses  experience Problem emerged
User  experience
 
PROBLEM EMERGED You are using an S60 phone, say N95 or N82 or N78 or N96 or 5800…. and then you bought a new S60 phone… say… N86.. or N97… and you are frustrated because you have no idea how to transfer all your data (contacts, SMS, MMS, media, etc) from your old phone to your new one. Switch is your solution. It has been lying deep inside S60 phones for a while now and I see a lot of people are still unaware of this great feature.
PROBLEM EMERGED It seems that Nokia may have been a little hasty in mocking Apple’s blunder. A number of videos have emerged on YouTube showing Nokia phone reception dropping when held. These include videos of a Nokia E71, Nokia 6230, and Nokia 6720. The Nokia 5300's memory card slot is an inconvenient location, and its internal memory is a measly 5MB
PROBLEM EMERGED Following the news that Apple’s latest iPhone 4 shipped with an antenna problem linked to the way the device is held, Nokia wasted no time in producing a tongue-in-cheek guide entitled “How do you hold your Nokia? The  Accelerometer Motion Sensor (a feature initially kept hidden by Nokia)
 

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Customer analysis

  • 1. CUSTOMER ANALYSIS OF NOKIA Presented By- Deepak Khandelwal
  • 2. COMPANY PROFILE Founder- Fredrik Idestam,(1865) Headquarters- Espoo, Finland Area served- Worldwide Key people- Jorma Ollila (Chairman) Olli-Pekka Kallasvuo (President & CEO) Products -Mobile phones Smart phones Mobile computers Networks Services- Services and software Divisions- Device Services Solutions Markets
  • 4. CUSTOMER ANALYSIS Segmentation Customer motivation Unmet needs
  • 5. SEGMENTATION Identification of customer groups that respond differently than do other customers groups to competitive strategies. Two approaches to define segments:- Customer characteristics Product related approaches
  • 8. CUSTOMER CHARACTERISTICS (NOKIA) Functionality and fashionable mobile devices coinciding with differences in cost with lifestyle.. Nokia have different models for different customers on the basis of their level of income.
  • 9. PRODUCT RELATED APPROACHES Professional user Home user Youth
  • 10. CUSTOMER MOTIVATION It is the represents a dimension for which adequate performance must be obtained. It is play a role in defining the strategy of the business. Its two type- Business Purpose - Reliable service, easy to use, frequentely play programme, battery back up & comfortable services General Purpose- Price, quality, product
  • 12. HOW TO ANALYSE MOTIVATION Based on:- Qualitative research Changing customer priorities
  • 14. UNMET NEED An unmet need is the customer need that is not being met by the existing product. It is the opportunity and threat of the company. Its identify by Uses experience Problem emerged
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  • 17. PROBLEM EMERGED You are using an S60 phone, say N95 or N82 or N78 or N96 or 5800…. and then you bought a new S60 phone… say… N86.. or N97… and you are frustrated because you have no idea how to transfer all your data (contacts, SMS, MMS, media, etc) from your old phone to your new one. Switch is your solution. It has been lying deep inside S60 phones for a while now and I see a lot of people are still unaware of this great feature.
  • 18. PROBLEM EMERGED It seems that Nokia may have been a little hasty in mocking Apple’s blunder. A number of videos have emerged on YouTube showing Nokia phone reception dropping when held. These include videos of a Nokia E71, Nokia 6230, and Nokia 6720. The Nokia 5300's memory card slot is an inconvenient location, and its internal memory is a measly 5MB
  • 19. PROBLEM EMERGED Following the news that Apple’s latest iPhone 4 shipped with an antenna problem linked to the way the device is held, Nokia wasted no time in producing a tongue-in-cheek guide entitled “How do you hold your Nokia? The Accelerometer Motion Sensor (a feature initially kept hidden by Nokia)
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