The document discusses the Marie biscuit, including its origins in England and main ingredients. It then profiles three major Indian manufacturers of Marie biscuits - Britannia Industries, Parle, and ITC. For each manufacturer, it outlines their history, production process involving ingredients and packaging, pricing, advertising, unique selling proposition, and marketing strategies. Video clips are also included for Parle and ITC. The document concludes with a bibliography of sources.

1. Subject- Research methods in business
Topic-Marie biscuit

2. Index
• What is Marie biscuit ?
• Manufacturers
• Manufacturers in India
• Live research
• Conclusion (Future aspects)
• Bibliography

3. What is Marie biscuit ?
• Place of origin -England
• Creator(s) -Peek Freans
• Type -Biscuit
• Main ingredient(s) -Wheat flour, sugar,
vegetable oil, vanilla

8. Britannia Industries Ltd.
• History
In 1892 to be precise, a biscuit company was started in a nondescript
house in Calcutta (now Kolkata) with an initial investment of Rs. 295.
• Production
a) Ingredients
b) Packaging

9. • Pricing
• Advertisement
Britannia Industries Ltd.

10. • Unique selling proposition (USP)
• Marketing strategies
Britannia Industries Ltd.

11. VIDEO OF

12. Parle Marie
• History
• Production
a) Ingredients
b) Packaging
• Pricing
• Advertisement
• Unique selling proposition (USP)
• Marketing strategies

13. VIDEO OF

14. ITC Marie light
• History
• Production
a) Ingredients
b) Packaging
• Pricing
• Advertisement
• Unique selling proposition (USP)
• Marketing strategies

15. VIDEO OF

17. Conclusion

18. Bibliography
• http://en.wikipedia.org/wiki/Marie_biscuit
• http://bonnfoodindustries.tradeindia.com/ma
rie-1043669.html
• http://www.parleproducts.com/
• http://www.britannia.co.in/
• http://www.itcportal.com/businesses/fmcg/fo
ods/sunfeast.aspx