This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
In this presentation I have covered 5cs of Marketing Mix of Cadbury
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Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
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Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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4. BRITANNIA
•Company- Britannia Industries
•Category- Food products
•Tagline/ Slogan- “Zindagi Mein Life”
•USP- India’s very own bakery and dairy products brand
that is trusted for its quality
•The company was established in 1892, with an
investment of Rs. 295.
•Britannia has an estimated 38% market share.
•The current revenue of Britannia is 4670 crore
whereas the profits are at 134 crore.
•90% of Britannia’s annual revenue of Rs2,200 crore
comes from biscuits.
8. PRODUCT DEPTH
GOOD DAY
BUTTER
100gms
200gms(family pack)
CASHEW
100gms
200gms(family pack)
CHOCOCHIP
100gms
200gms(family pack)
PISTA BADAM
100gms
200gms(family pack)
PRIC
E
Bourbon
Marie gold (160 gms)
(337 gms)
15
28
BOURBON
Nano pack
Pocket pack
Vita marie (278 gms)
(140 gms)
28
15
Hangout pack
Party pack
Gift pack
Nutrichoice thin
arrowroot biscuits (166
gms)
15
CAPPUCHINNO
50 gms
100 gms
PRICE MARIE GOLD
10
18
12
20
18
12
20
Nutrichoice hi-fibre
digestive biscuits75gm
100gm
12
20
pric
e
5
12
15
22
19
9. Good Day
“Iska Toh Ho Gaya Re Good Day”
•Biscuits contributes 80% of total turnover
•Good Day was launched in the year 1986 with two
variants- cashew and butter
•After two decades of magnificent success it was time to
give the nation yet another reason to relish good day by
introducing more variants such as Pista Badam,
chocochip, choconut.
•Fastest growing brands in the Britannia porfolio.
•USP- Healthy biscuits with cashew and butter.
10. Marie Gold
“tea time mein jaan daal de”
• Britannia's oldest brand enjoys a heritage that
spans over 50 years.
• Balanced taste , crispiness, lightness along
with added minerals and vitamins
• The USP of Marie gold is that it is a “healthy
tea time biscuit”
11. Bourbon-The original
“Indulge your dark side”
• Britannia is the first to come up with the idea
of bourbon
• Bourbon with its thick delicious chocolate,
packed between two crunchy chocolate
biscuits topped with sugar crystals is enjoyed
by all age group.
• The USP of bourbon is that it has thick, rich
and delicious chocolate packed between two
crunchy chocolate biscuits.
12. GOOD DAY
MARIE
BOURBON
All the three products are FMCG
Product level - All the three are augmented product- convenience
good.
CONSTITUENTS OF THE PRODUCT
PRODUCT
GOOD DAY
MARIE
BOURBON
PACKAGING
Packed in colored
package as per the
ingredients or USP.
Packed in nice single
and triple row pack
with attractive
colouring.
Unique and attractive
packing tempting
buyers to buy.
LABELLING
All the ingredients
and the calories are
mentioned. It also has
an eco mark on the
pack.
All the ingredients
and the calories are
mentioned. It also has
an eco mark on the
pack.
All the ingredients and
the calories are
mentioned. It also has
an eco mark on the
pack.
QUALITY
Classified as a
premium segment
Classified as a
digestive biscuit with
Maintains a very high
quality . Classified as a
13. Pricing Strategy
GOOD DAY
MARIE
BOURBON
Competitive pricing:
Price set comparing with the
competitors
Competitive pricing:
Price set comparing with the
competitors. A rupee more
than Parle G
Competitive pricing:
Price set comparing with the
competitors
Product Line Pricing:
The better feature and
benefit given the better the
greater the consumer will pay
Affordable prices .
Within the range of normal
customer
Market-penetration strategy:
With the introduction of nano
packs for Rs 5 it plans to
penetrate into the rural areas
Bundle pricing:
Bundle of group of products
at reduced price
Discount not in sense of
direct price but in the sense
of extra 50gm
Festival offers and seasonal
offers .
14. Promotion mix
PROMOTIONL
TOOLS
GOOD DAY
MARIE
BOURBON
TV ADDS
PRINT ADDS
RADIO ADDS
TV ADDS
RADIO ADDS
PRINT MEDIUM
TV ADDS
PRINT MEDIUM
SALES
PROMOTION
Britannia khao world
cup jao
Discount to
wholesalers and
retailers.
With tag line of “ab
tea time badal gaya”
Buy one packet and
get a code to redeem
the offer
PUBLIC EVENT
Lagaan cricket match
Launching new
biscuit at an event
Tie up with radio city
“cheers to health
“event
ADVERTISEMENT
DIGITAL
MARKETING
Interactive website
Online
advertisement and
Online promotion
and online contest
