Britannia is an Indian FMCG company founded in 1892 and headquartered in Kolkata. It is a leading manufacturer of biscuits, bread, cakes and dairy products in India. Britannia holds the largest market share in the Indian biscuit industry and is ranked as the country's second most trusted food brand. The company aims to dominate the Indian food and beverage market with a range of "Tasty Yet Healthy" products and have every third Indian as a consumer. It faces competition from companies like Parle and ITC in the biscuit market.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Las redes sociales cara a cara
XII Jornadas sobre Infancia y Juventud, Unidad de Prevención Comunitaria en Conductas Adictivas (UPCCA)
Villena, 23 de octubre de 2015
Mesa redonda moderada por Gersón Beltrán (@gersonbeltran) con la participación de Clara Montesinos (@claramontesinos), Susana Lluna (@susanalluna), Mayte Vañó (@maytevs) y Eva María Marcos (@evamariamarcos)
http://jornadaprevencionvillena.blogspot.com.es/
In this PPT we have mentioned how to launch your product in the market. We have share the strategy of launching Nestle Everyday Biscuit as a new product.
MILO cookies
CONTENT
Introduction to the product
History
Market Planning
STP
Consumer Market & Consumer Behaviour
USP of Product
Other Products
Milo Cereal
Milo Crunchy Bites
Milo Malt
Milo Snack Bar
Milo Sachet
Milo Duo
NEEDTo fulfill the need of cookies loverOBECTIVETo consistently produce superior quality cookies in market.GOALTo deliver high quality & value to our customers, employees & the communities we serve.
STP
SEGMENTATION:
Behavior segmentation:
Buyers differ in their wants, resources, location, buying attitudes and buying practices.
Milo cookies are divided into groups of children and other people and diabetes patients.
USP of Product
Milo is the only brand which have attractive brand color , taste, packaging, nutritional facts, a delicious and convenient energy cookies for all family members especially growing children's and active people.
Its contain calcium and Magnesium to help the bones strong . Iron and Vitamin C to help support
health and restore the energy.
Pricing Strategy
Value Based Pricing:
Because milo offers unique or highly valuable features or services to the customer.
PRICE:
Rs.60 per box
Rs.20 ticky pack
PRODUCT LIFE CYCLE
Since it is a new product so it has only gone through two stages
Research and development
Introduction of the product
BIG IDEA
SUGAR FREE cookies
TAGLINE
GET CHAMPIONS WITH MILO Cookies
Strategic analysis of choclate in confectionary industryNITK
strategic analysis of chocolate in confectionary industry - Comparing Vision,Mission,Values,Objectives,SWOT analysis,STP,USP,Tagline of four major companies
It is a presentation on Kellogg case study when he sell our 1st product in India in 1994. where we understand how Kellogg face and solve our product problems.
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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2. COMPANY PROFILE
•Founded : 1892
•Headquarters: Kolkata, West Bengal
•Key People: Nusli Wadia (Chairman) , Vinita Bali(MD)
•In 1979: Britannia biscuit company was rechristened as Britannia Industries
Limited (BIL)
•Industry Sector: FMCG
•Revenue : INR 6136 Cr
•Forbes Global rated Britannia “One amongst the Top 200 Small Companies
of the World”.
•One of the India’s biggest food brand
3. Contd…
•The Economic Times pegged Britannia India’s 2nd most Trusted Brand.
•In Indian biscuits market, highest selling in terms of value, followed by
Parle and ITC.
•Company’s New Slogan: Zindagi Mein life
•Leader in the cookies segment
4. LOGO
•Red color: denotes energy and vitality
•White color: denotes purity
•Green color : stands for nutrition and freshness
5. VISION AND MISSION
•Dominate the food and beverage market in India with a distinctive
range of “Tasty Yet Healthy” Britannia brands.
•Every third person, in India, should be a Britannia consumer
8. PRODUCTS
• Britannia’s products come under non-durable goods.
•The products come in different sizes as well as shapes.
•The product features are:
good for health.
are tasty.
available in attractive packaging
good quality
available in number of variants.
9. PRODUCT LINE
•Biscuits
- Marie Gold, Milk Bikis 50-50, etc
•Bread
- Honey and oats bread, Multi Grain bread, Rusks, etc
•Cakes
- Chunk cake cherry, Cup cake vanilla, Barcake Milk, etc
•Dairy Products
- Milk, cheese, Butter etc.
10. BISCUIT PRODUCTS’
VARIANTSDAY
MARIEGOLD
NUTRI CHOICE
GOOD
TREAT
Arrowroot
Mango
Crackers
Pineapple
5 grain Nutribix
Strawberry
Hi-Fibre Digestive Nutribix Orange
Ragi
Jim jam
Oats
Treat-O- Vanilla
Multigrtain Roasty
Multigrain thins
MILK BIKIS
Vita marie honey oatsCashew
Vita marie gold
Butter
Rich Butter
COOKIES
Rich cashew
Butter Elaichiz
Honey And raisin
Fruit Dhamaka
Butter scotch
Choconut
TIGER
Chocolate Chips
Glucose
Crunch
TIME PASS
BOURBON
Cream
Bourbon CappuccinoSalted
Nimkee
Party pack
50-50
Loafer lemon
Hangout pack
Italiano Pizza
Tapori Tomato
Pocket pack
Swiss cheese & ChillyGift pack
Mindless masala
Chinese Hot & Sweet Nano pack
Maska chaska
Almond cookies
Milk cream
12. BREAD PRODUCT
VARIANTS
Vitamin enriched bread
Honey and oats bread
Multi Grain bread
Multi fibre bread
Rusks
100% whole wheat bread
Suji toast
Nutri soft premium sandwich
13. CAKE VARIANTS
Veg Cake
Chunk cake pineapple
Chunk cake fruit
Chunk cake berry
Chunk cake cherry
Cup cake vanilla
Cup cake cherry
Cup cake cashew
Cup cake orange
Barcake milk
Barcake Butter sponge
Barcake pineapple
Barcake chocolate
Barcake orange
14. PRICE
The pricing strategies of Britannia are:
•Market-Penetration based low cost pricing for the products like tiger
biscuits
•Product-Quality Leadership for products like Good Day and Treat.
•Special-Event Pricing in festive seasons.
15. PLACE
•Britannia uses the both i.e. pull strategy as well as push strategy to
persuade the demand.
•Intensive distribution strategy.
Consumer Distribution
Channel
MANUFACTURER
North
Region
South
Region
East Region
Dealer
Whole seller
Retaile
r
Consumer
West
Region
16. PROMOTION
•Advertisements
Television, newspaper , magazines, radio, etc.
•Sales Promotion
Small pack of 50-50 withGood Day, free gift pack in festive seasons,rural
marketing fair, etc.
•Events
Britannia Khao World Cup Jao in 1999, The Lagaan Match in 2001, etc.
•Interactive web site.
17. SEGMENTATION
•AGE GROUP: Different products for different age groups.
For example: Tiger & treat for kids,
Little hearts for youths,
Good day for elder ones
•OCCASSIONS: Britannia’s shubh kaamnayein is for special
occassions like festivals such as diwali
•BENEFITS: products like britannia tiger, milk bikis,nutri choice are
healthy and nutritious.
18. TARGETING
•Rural and Urban Coverage through strong distribution channels
•Targets all age-groups through a variety of products ie age-wise
segmented marketing
•FULL MARKET COVERAGE: : Britannia follows full market coverage
pattern of target market selection.
It has differentiated marketing pattern i.e. it operates in several market
segments and design different products for each.
19. POSITIONING
•PRODUCT CATEGORY POSITIONING:
Britannia is the market leader in cookies segment.
•USE POSITIONING:
Nutri Choice product variants for diabetic people
•BENEFIT POSITIONING:
With eat healthy, think better, Britannia positions itself as a healthy and
nutritious alternative.
20. SLOGANS
Britannia marigold - Tea time mein ji utho
Britannia cookies – tan ko lage man ko chuye
Tiger – roz badho
Good day – iska th ho gaya re good day
50-50 – very very tasty tasty
Treat – creamy ice-creamy treat
Milk Bikis – doodh badam ghul mil jaye, cookie ban ke jaadoo jagaye
Nutri Choice – kuch healthy khao
Time pass – aur kuch kyu karein
Little hearts –direct dil se, dil sabka actually sweet hai
Shubhkamnayein – Baatiye khushiyan is diwali
Bread - bread nahi ye hai super bread
Britannia Khao, World Cup Jao which took 100 mega-winners to Old Blighty to watch the Cricket World Cup at Britannias expense. This was a very smart initiative taken by Britannia to motivate consumers to buy more of Britannia’s product in order to increase there chances of being selected for the tou
Nutri choice for diabetics, treat and tiger for kids, nutri choice for working women, little hearts for youth