A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
this presentation has been made as assignment by the Afghanistan scholars in SCMHRD, and got great score among other presentation, data which has been used for this presentation was from secondary resources. from up to bottom the brand prism it describe that what companies send the picture and what the customer receive the picture of brand and company, it all related how good the company do the brand prism job.
This footwear market analysis is done for one of the leading footwear brands in India in order to compare itself with the largest players in the global footwear industry using porter's five forces and SWOT analysis.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
This PPT is for those who are doing management course or want to know something about Puma. It contains all the information related to Puma whether it could be their marketing mix, competitiors analysis, and also SWOT analysis.
Изготавливаем презентации для компаний, проектов, услуг, продуктов. СТАТУСНЫЕ «О компании» - визуальной форме рассказ о Вашем профессиональных преимуществах. В результате – утверждается статус и признание компании, достигается доверие к фирме, как к надежному и солидному партнеру.
ИНФОРМАЦИОННЫЕ «О продукте» - это прицельное сообщение о достоинствах и ценностях Вашего продукта/услуги, и перечень основных причин для гордости у покупателей по использованию Вашего товара.
ПРОЕКТНЫЕ «О проекте» – рассеять неизвестность, быть понятым, увеличить клиентов, познакомить и убедить участников или инвесторов данного мероприятия.
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
this presentation has been made as assignment by the Afghanistan scholars in SCMHRD, and got great score among other presentation, data which has been used for this presentation was from secondary resources. from up to bottom the brand prism it describe that what companies send the picture and what the customer receive the picture of brand and company, it all related how good the company do the brand prism job.
This footwear market analysis is done for one of the leading footwear brands in India in order to compare itself with the largest players in the global footwear industry using porter's five forces and SWOT analysis.
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
This PPT is for those who are doing management course or want to know something about Puma. It contains all the information related to Puma whether it could be their marketing mix, competitiors analysis, and also SWOT analysis.
Изготавливаем презентации для компаний, проектов, услуг, продуктов. СТАТУСНЫЕ «О компании» - визуальной форме рассказ о Вашем профессиональных преимуществах. В результате – утверждается статус и признание компании, достигается доверие к фирме, как к надежному и солидному партнеру.
ИНФОРМАЦИОННЫЕ «О продукте» - это прицельное сообщение о достоинствах и ценностях Вашего продукта/услуги, и перечень основных причин для гордости у покупателей по использованию Вашего товара.
ПРОЕКТНЫЕ «О проекте» – рассеять неизвестность, быть понятым, увеличить клиентов, познакомить и убедить участников или инвесторов данного мероприятия.
The slideshow presents a brand extension for Oreo brand which was my group work duting the second year of my degree in Advertising and Brand Management.
1. {
«История Мирового Бренда»
Выполнила студентка 1 курса
Факультета Управления
Кафедры «Рекламы и PR»
София Гогиашвили.
2. {
История Nike неразрывно связана с именем Фила Найта. Автор мифа Nike --
Фил Найт (Phil Knight). Он был посредственным бегуном на средние дистанции
в команде Орегонского университета, а по прошествии лет с состоянием более
чем в 3,8 млрд USD стал шестым в списке самых богатых американцев. Фил
Найт основал компанию в партнерстве со своим спортивным тренером Биллом
Боуэрманом (Bill Bowerman) в 1964 г.
