This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
The slideshow presents a brand extension for Oreo brand which was my group work duting the second year of my degree in Advertising and Brand Management.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
My team and I did an in-depth overview of Nike's competitive position in the sports apparel and footwear industry as well as suggested strategies to help improve their performance.
The slideshow presents a brand extension for Oreo brand which was my group work duting the second year of my degree in Advertising and Brand Management.
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
Shoes On Nike
1
Executive Summary:
Situational analysis
▪ Background data on sales & costs.……………………………………………....Pg. 2
▪ Competitors………………………………………………………………………....Pg. 4
▪ Customers…………………………………………………………………………..Pg. 5
▪ Company …………………………………………………………………………...Pg. 6
▪ Community …………………………………………………………………………Pg. 8
Marketing strategy
▪ Mission ……………………………………………………………………………..Pg. 9
▪ Marketing and financial objectives ……………………………………………...Pg.10
▪ Target Market & Positioning ……………………………………………………..Pg.10
Marketing tactics
▪ Product Offering…………………………………………………………………..Pg. 11
▪ Distribution………………………………………………………………………...Pg. 13
▪ Promotion………………………………………………………………………….Pg. 15
▪ Pricing ……………………………………………………………………………..Pg. 17
Financial projections
▪ Break Even Analysis ……………………………………………………………..Pg. 18
▪ Cost Forecast……………………………………………………………………...Pg. 18
▪ Sales Forecast………………………………………………………………….....Pg. 18
References
▪ References………… ……………………………………………………………..Pg. 20
2
Part 1: Situational Analysis
1.1 Background data on
sales and cost
Nike was founded in the
State of Oregon in January
1996, by a track athlete, Phil
Knight and his coach, Bill
Bowerman (Nike 2017 10-K
Form, 2017).
Being the leader in the
athletic industry, Nike is the world’s largest supplier of athletic wear. Nike’s products are
divided into footwear, clothing, and training accessories. There are eight main
categories of Nike’s brand products. They are: running, soccer, basketball, action
sports, sports-inspired lifestyle products, golf, men’s and women’s training (Nike 2017
10-K Form, 2017).
Comparing Nike’s and
Adidas’ market capitalization
provides evidence of how Nike
grew as a company in athletic
wear during the past 17 years.
In 2001, both Nike and Adidas
started with a market
capitalization of close to 4
3
billion. In 2005, Nike, Inc. gained its lead in the industry, with its market capitalization
grew at a faster rate than Adidas. By 2010, Nike gained a market capitalization of 63.45
billion, and an annual revenue of 19 billion. In 2015, Nike’s market capitalization was
82.6 billion, while market capitalization of Adidas lagged behind at 17.1 billion (image
and text, Leach, 2015). During the 2017 fiscal year, the annual revenue for Nike, Inc. is
$34.4 billion, which rose 8% from the previous year on a currency-neutral basis (Nike
news, 2017).
Nike’s “swoosh” symbol was developed in 1971, and was registered with the
United States Patent and Trademark Office in 1974. Over the years, the Nike brand
became one of the strongest brand in the world. Currently, the Nike brand ranks as the
18th strongest in the world, estimated to be worth 27.0 billion dollars (Interbrand, 2017).
Along with its long-stand slogan “Just Do it,” the Nike brand became the face of the
company. Consumers associate the Nike brand with “superior quality, style, and
reliability” (De.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Case study analysis on nike corporation presentation 2018Md.Omar Faruk
Globally this is a market in which brand is all-important, dominated by 'the big three' -- Nike, Reebok and Adidas. These companies have succeeded in evolving their products into lifestyle icons for millions of consumers across the world.
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https://nidmindia.com/
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3. History:-
• Nike is an American multinational corporation
that is engaged in the Design, Development,
Manufacturing and Worldwide Marketing and
Sales of:-
Footwear
Apparel
Equipment
Accessories and Services
19 February 2017 Nisha.v.Mirpuri(15018) 3
4. • Nike was founded in January 25, 1964
• Headquarters :- Beaverton, Oregon ,
United states
• Founder:- Bill Bowerman & Phil Knight
• CEO:-Mark Parker
19 February 2017 Nisha.v.Mirpuri(15018) 4
8. LOGO
19 February 2017 Nisha.v.Mirpuri(15018) 8
• Nike’s SWOOSH
represents motion and
speed .
• It is not a ‘checkmark’ as
thought by most of the
people.
9. TAGLINE
• The phrase was actually
inspired by the final
words of a criminal who
demanded the penalty
after committing two
murders in 1976..
19 February 2017 Nisha.v.Mirpuri(15018) 9
10. Products:-
• Nike produces a wide range of sports
equipments
• Their first product was TRACKING RUNNING
SHOES
• They currently also make Shoes, Jerseys,
Shorts, Cleats, Base layers etc. for wide range
of sports including Baseball, Ice hockey,
Tennis, Soccer, Basketball and Cricket
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11. Cont’d
• Nike has recently introduced cricket shoes
called AIR ZOOM YORKER designed to be 30%
lighter than their competitors
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13. Marketing Strategy:-
• Nike promotes its products by SPONSORSHIP
AGREEMENTS with celebrity athletes,
professional teams and college athletic teams
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15. Key Secrets of Success:-
o Product:- Nike has stayed true to their
founding mission by continually creating
quality products for athletes with a focus on
making them better
o Endorsements:- Nike has spent huge sum of
money to attract and hold the most iconic
athletes in the world to be the face of the
brand in action
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16. Few consumer trends making Nike
Sales Unstoppable
1. Young shoppers are more focused on health
and wellness
2. More competition is leading to better
products
3. People like being comfortable
4. Athletic apparel is going international
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