Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
Product life cycle is an important concept of marketing that represents different stages of a product being introduced in the market till the decline. It provides the length of time that the product of a brand can stand in the market amongst the competitors. In this presentation the PLC of Cadbury is studied to view when the product was introduced and in which stage currently the brands' chocolate category is standing.
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Compare and contrast the role and function of judges, lawyers and lay people within the English courts& Evaluate the effectiveness of lay personnel in the English courts
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
Product life cycle is an important concept of marketing that represents different stages of a product being introduced in the market till the decline. It provides the length of time that the product of a brand can stand in the market amongst the competitors. In this presentation the PLC of Cadbury is studied to view when the product was introduced and in which stage currently the brands' chocolate category is standing.
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Compare and contrast the role and function of judges, lawyers and lay people within the English courts& Evaluate the effectiveness of lay personnel in the English courts
Stages of Product Life Cycle of Dairy MilkSruthy Ajith
Stages of Product Life Cycle of Dairy Milk:
=About Dairy Milk-
- Cadbury chocolates was founded in 1824.
- Launched Dairy Milk in 1905 in UK and in 1948 in India
- Target market: Kids to Adults
- Major competitors – Amul, Nestle.
=Timeline
- 1905 – Launches onto the market.
- 1913 – Best selling line.
- Mid 1920s – Becomes UK brand leader.
- 1928 – Fruit & Nut is introduced as a variation of Dairy Milk.
- 1933 – Whole-Nut is added to the Dairy Milk family.
- 1948 – Cadbury Dairy Milk is sold in India.
- 2004 – Dairy Milk is re-launched with the new and modern pack design.
- 2005 – Cadbury Dairy Milk celebrates its 100th birthday.
=Stage 1: Introduction
- 1905 – Cadbury launches onto the market.
- Positioned as ‘Unique Milk chocolate with far more milk and creamy taste’.
- In the 1980s, it was positioned as ‘the perfect expression of love’,
- ‘Sometimes Cadbury can say it better than words’.
- During the early1990s, emphasised its international identity, the ‘Real taste of chocolate’.
- Re-positioning was done in 1994, to the ‘free-child’ in every adult.
=Stage 2: Growth
- In 1998, growth for the brand dealt with popularising consumption in a social context. Especially in more traditional settings like weddings.
- The brand penetrated into smaller towns and sales volumes grew by 40%.
=Stage 3: Maturity
- Sales declined up to 30%.
- They had to recall a batch of chocolates. - Cadbury rebuilt the trust of people by launching new projects.
- Redesign of Packaging.
- Focus shifted to taking the concept in 2004 with Amitabh Bachchan.
- In 2010, ads that have brought back the old charm of Cadbury Dairy Milk with its very interesting insight of mixing the traditional with the new age.
=Conclusion
- It has adapted itself to the Indian market quite impressively.
- Different Promotional Strategies in different stage.
- With its latest product, it is holding more than 70% in the market of in India.
- Cadbury Dairy Milk has done it all because of the emotional connect it established with the consumers.
- Its communication has always showcased its values and personality.
=Thank You ;)
Shruthy Ajith
A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
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Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Introduction
• Cadbury chocolates was founded in 1824 by John Cadbury
in Birmingham, UK.
• Launched Dairy Milk in 1905 in UK by George Cadbury.
• USP: Unique Milk chocolate that contains more milk with
creamy taste.
• In 1948, it was launched in India.
• Target market: Kids to Adults
• Major competitors – Amul, Nestle.
3. Timeline
• 1905 – Cadbury launches Dairy Milk onto the market.
• 1913 – Dairy Milk becomes Cadbury's best selling line.
• Mid 1920s – Dairy Milk becomes UK brand leader.
• 1928 – Fruit & Nut is introduced as a variation of Dairy
Milk. The "glass and a half" advertising slogan is
introduced.
• 1933 – Whole-Nut is added to the Dairy Milk family.
• 1948 – Cadbury Dairy Milk is sold in India.
• 2004 – Dairy Milk is re-launched with the new and modern
pack design but with same recipe.
• 2005 – Cadbury Dairy Milk celebrates its 100th birthday.
4. Life Cycle
1905 1990 1994 2003 2010 Time
Sales
Introduction
Growth
Maturity
20041998
+40%
-30%
+36%
5. Stage 1: Introduction
• 1905 – Cadbury launches Dairy Milk onto the market.
• Positioned as ‘Unique Milk chocolate with far more milk
and creamy taste’.
• In the 1980s, it was positioned as ‘the perfect expression of
love’,
• ‘Sometimes Cadbury can say it better than words’.
• During the early1990s, emphasised its international identity,
the ‘Real taste of chocolate’.
• Re-positioning was done in 1994, to the ‘free-child’ in every
adult.
6. Stage 2: Growth
• In 1998, growth for the brand dealt with popularising
consumption in a social context.
• Especially in more traditional settings like weddings.
• With the campaign ‘Khaanein waallon ko khaanein ka
bahana chahiye’ featuring Cyrus Broacha, Cadbury Dairy
Milk aimed to substantially increase penetration levels.
• The campaign was launched in tandem with the award
winning ‘Kuchh khaas hai...’campaign.
• The brand penetrated into smaller towns and sales volumes
grew by 40%.
7. Stage 3: Maturity
• The ‘Worm Controversy’ resulted in Cadbury’s brand
image taking a beating.
• Sales declined up to 30%.
• They had to recall a batch of chocolates. Cadbury rebuilt the
trust of people by launching project ‘Vishwas’in 2004.
• Redesign of Packaging.
• Focus shifted to taking the concept of “Kuch Meetha Ho
Jaaye” further in 2004 with Amitabh Bachchan.
• In 2010, “Shubh Aarambh” ads that have brought back the
old charm of Cadbury Dairy Milk with its very interesting
insight of mixing the traditional with the new age.
8. Conclusion
• Cadbury Dairy Milk has adapted itself to the Indian
market quite impressively.
• Different Promotional Strategies in different stage.
• With its latest product Dairy Milk Silk, it is holding
more than 70% of the market share in India.
• Cadbury Dairy Milk has done it all because of the
emotional connect it established with the consumers.
• Its communication has always showcased its values and
personality.