A presentation on Cadbury India. It is one of the most successful companies in India under the fast moving consumer goods (FMCG) category.
I hope this presentation is helpful to you to get an overview of the company.
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
A Product analysis of Cadbury Dairy Milk Tanushree
Cadbury is a very popular brand in India and globally as well. Even after completion of for more than 100 years, the brand is in the hearts of many people & it also leaves a significant mark amidst all the competition. This report is focused on the product analysis of Cadbury products and their marketing strategies.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
CadburyCompany|profile|Mission|Vision|Objectives|BrandBuilding|Competitors|SWOT|ProductProfile|CdburyIndiaProducts|BCG Matrix|MajorAchievements of Cadbury|Conclusion
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
A Product analysis of Cadbury Dairy Milk Tanushree
Cadbury is a very popular brand in India and globally as well. Even after completion of for more than 100 years, the brand is in the hearts of many people & it also leaves a significant mark amidst all the competition. This report is focused on the product analysis of Cadbury products and their marketing strategies.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
CadburyCompany|profile|Mission|Vision|Objectives|BrandBuilding|Competitors|SWOT|ProductProfile|CdburyIndiaProducts|BCG Matrix|MajorAchievements of Cadbury|Conclusion
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries.
Strategic analysis of choclate in confectionary industryNITK
strategic analysis of chocolate in confectionary industry - Comparing Vision,Mission,Values,Objectives,SWOT analysis,STP,USP,Tagline of four major companies
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
4. PROFILE
• A British confectionery MNC.
• Founded by John Cadbury in Birmingham, U.K.
(1824).
• Headquarters: Uxbridge, Middlesex, U.K.
• Chairman and CEO: Irene Rosenfeld
• Tagline: The Real Taste of Life
• Markets: United Kingdom, Ireland, United
States, Australia, New Zealand, Canada, India
and Malta.
7. History
• Cadbury was started by John Cadbury, who
initially sold drinking chocolate, coffee and tea
in Birmingham, England in the year of 1824.
• In later years Cadbury collaborated with his
brother Benjamin to expand their business.
• Then it was passed on to his sons Richard and
George. It was George who built Bournville
estate to provide the company’s workers a
way to improve their living conditions.
9. Operations
• It operates in 50 countries all over the world.
• Cadbury employs over 1000 people to work for it in
Bournville.
• In 2014, its owner Mondelez invested a huge
amount of £75 million in its production site.
• Cadbury’s Bournville also houses Mondelez's Global
Centre of Excellence for Chocolate research and
development which in ardently means that any new
range of Cadbury’s chocolate that is brought out, is
first produced at this Birmingham site.
10. Cadbury India
• In 1948, Cadbury India
began its operations in
India by importing
chocolates.
• The corporate head
office is presently
situated at Pedder
Road, Mumbai, under
the name of "Cadbury
House".
15. Beverages
Beverages business is question
mark, although Cadbury’s
Bournvita is very popular but
their cold chocolates have very
low acceptance in the market &
also due to the presence of
players like Glaxosmithkline,
Heinz etc. Cadbury is not able to
grab the large chunk of the
market.
16. • Cadbury Bournvita malted drink debuted in 1948 in India, the
same year Cadbury India was established.
• In India, Cadbury Bournvita is one of India’s most trusted
brands and comes in both a chocolate and caramel flavor
called Cadbury Bournvita 5 Star Magic.
18. TANG
• Tang is available in more than 30 countries.
• Its’ fruit flavoured drink is available in a variety of
flavours fortified with minerals and vitamins.
• Marketed only during summer season.
19.
20. Biscuits
Oreo, milk’s favorite cookie, was first introduced in 1912, and
now this cream-filled sandwich cookie is a favorite of
consumers around the globe. Today, Oreo is available in many
flavors and varieties, such as
chocolate covered, wafers, pie crusts and soft snack cakes.
Backed by solid consumer insights and the strong value
proposition of India’s much-loved. Bournvita malted
beverage, Mondelez India launched a new morning
biscuit brand, Cadbury Bournvita Biscuits.
Bournvita Biscuits is the company’s second brand in
the biscuits category in India, following Oreo, which
launched in 2011
Bournvita Biscuits
23. Chocolates
Cadbury chocolate is a passion all over the world.
Cadbury chocolates are special because of it’s unique
taste and style. While in production cocoa butter is
added giving it a taste different from any other
chocolate.
28. Dairy Milk
Cadbury Dairy Milk was launched in 1905 after more than
four years of research and the introduction of new
production processes. Cadbury had been
determined to develop a new chocolate to challenge the
competition from European manufacturers.
Its delicious new recipe using fresh milk, had a unique
flavour and smooth, creamy texture. With its now famous
glass and a half of pure full cream
milk in every 200gms, Cadbury Dairy Milk contained far
more milk than any previously
known chocolate.
36. Craving for a chocolaty feast?
Have the new Cadbury Fuse!
37.
38. Exuberating a fun and playful characteristic,
this unique chocolate bar surprises
consumers with its distinctive form and
unpredictable inclusions. Cadbury Dairy Milk
Marvellous Creations will be available in two
flavours, Jelly Popping Candy and Cookie Nut
Crunch, and will be manufactured at the
company’s new manufacturing facility in Sri
City, Andhra Pradesh.
39. Perk
Perk is an ‘Anywhere’, ‘Anytime’ snack, a
perk-me-up for chocolate lovers and
frequent nibblers. Introduced in India in
1996, Perk is a delightful combination of
chocolate and wafer.
40. PERK with Glucose Energy
• Launched in 2009
• Provides the energy to have fun throughout the day.
44. Cadbury Choclairs can take you on a delicious
journey through a layer of pure caramel to a heart
of rich Cadbury chocolate.
• Mondelēz India Foods Limited launched it in 2009 with an
added gush of liquid chocolate encased in its soft caramel.
• It was announced as a bomb of sweetness (chocolate ka
meetha bomb) to the world.
• In 2010, launched Cadbury Éclairs Rich Brownie, a premium
Éclairs with smooth brownie flavor enveloped in delicious
caramel.
• This product relaunch was accompanied by the change in the
brand name to Cadbury Choclairs.
47. HALLS
• Halls accounts for more than 50% of cough-drop sales
worldwide.
• Leading sugar confectionery brand in the world.
• In hotter and drier countries, Halls is used as a refreshing
candy.
• Available in more than 26 flavours.
48. A crunchy shell candy with delicious Cadbury chocolate inside is
of sheer delight. Introduced in India in 1968, the rainbow-hued
Cadbury Gems is unique in attraction and comes in a range of
packs.
What started as a tiny button of joy that could fit in a child's fist
has become an universal favourite.
55. Segment-
People who buy chocolates for eating or gifting
Target Group-
Children and families belonging to lower, middle and
upper middle class
Positioning-
As a sweet for happy occasions or auspicious
beginning
58. Unique Selling Proposition
• Premier Foods is the label under which Cadbury
chocolate spreads are manufactured and sold.
• Biscuits made by Cadbury are produced under
the license of Burton’s Food.
• Cadbury has its branches worldwide, including in
countries like Ireland where Cadbury Dairy Milk,
Boost, Twirl and Flake are made, United States
where a wide variety of products ranging from
Chewing Gums to Bubble Gums are made. It also
has branches in Australia, Canada, New Zealand
and India.
59. SWOT Analysis
• Untapped rural markets
• Better product packaging
and preservation
• Leverage Cadburys
successful brand
• Sugarfree category
• Unable to understand
foreign customer
preference
• Entries due to the
competition growing
through acquisition
• Food products have a
limited shelf life
• Marred by scandal few
years back
• Wide product range
• Reasonable prices
• International business
• Advertising
• Availability
Strength Weakness
Opportun-
itiesThreats
60. Trajectory
• Cadbury since its establishment in 1824 till the 1900’s,
faced a lot of ups and downs but has stood tall against
all odds.
• In 1854, they received a Royal Warrant as Queen
Victoria’s manufacturer of cocoa and chocolate.
• In 1905, the first ever Dairy Milk bar was launched, it
was also the first ever time a company in Britain could
mass produce milk chocolates.
• In 1969, Cadbury Schweppes was formed after the
drinks company Schweppes was merged with Cadbury.
• In 2003, the brand was re-branded as Cadbury by
rounding off the original name of ‘Cadbury’s’.
61. Marketing Strategies
Distribution and brand equity are two major competitive advantage
for Cadbury. Cadbury is making its product available from pops &
moms store to high end departmental stores, which is only possible
due to its extensive distribution channel creating competitive edge
over others. The main competitive advantage of Cadbury comes
from its ability to market its products through altering the theme &
functionality of the products on continuous basis. Also smartly
designing its promotion & communications to handle the
controversies & educate customers more about the confectionaries
had helped the company to spread positive word of mouth
resulting from negative marketing.
62.
63.
64.
65.
66.
67. Competitors
Mars/Wrigley’s
• Mars is a recognizable name, but as a private company, it hasn't been one
investors can get behind.
• In 2014, Mars had a market share of 29.5% in the United States for the
chocolate market. Some of its best-known brands are M&M's, Snickers,
Starburst, Twix and Skittles.
Hershey's
• The company has many well-known brands in the U.S., including Hershey's,
Reese's, Jolly Rancher and Twizzlers.
• Hershey's still gets more than 80% of its annual revenue from the North
America market.
Nestle
• Nestle is the largest food company in the world, covering many different
subsectors of the market.
• The company's chocolate market is one of its smallest, but it was good
enough for a 5.8% market share in the U.S. Nestle has grown through many
acquisitions that have given it control of brands that include Kit Kat,
Smarties and Gerber baby food.
68. Achievements in India
EMVIES 2015
GOLD:
– Cadbury Dairy Milk - 'Cadbury Dairy Milk: A sweet
decade' in "Best Ongoing Media Campaign" category.
SILVER:
– Cadbury Celebrations - 'Take Celebrations to the
Indian Army- India Unites' in "Best Media Strategy-
Consumer Products" category.
BRONZE:
– Cadbury Celebrations - 'Toh Is Diwali Aap Kise Khush
Karenge' in "Best Ongoing Media Campaign"
category.
69. – Cadbury Celebrations - 'People Powered Diwali' in
"Best Media Innovation OOH" category.
– Cadbury Dairy Milk - 'Fans of Joy' in "Best Media
Strategy- Consumer Products" category.
– Cadbury Bournvita - 'Over 40 top celebrities of India
become to role model of Tayyari' in "Best Media
Innovation-Sponsorships" category.
– Various Brands - 'Managing the Good, the Bad and
the Ugly' in "Best Media Research/Analytics"
category.
– Cadbury Dairy Milk - 'Spreading the Joy with
Amitabh Bachchan' in "Best Use of Bollywood
Celebrity in Media" category
70. Outstanding Marketing-at-Retail(OMA) Awards
• Mondelez India bagged 6 prestigious awards at the
5th edition of OMA Awards hosted by POPAI (Point-
of-Purchase Advertising International):
GOLD
• Glow Floor Standing Unit
SILVER
• Glow Modern Trade Promoter activation
• Hello Joy Cross-Category activation – 2 silvers
MERIT
• Glow Spectacular
• 5 Star Chomp Floor Stand
71. Mission Statement
“Cadbury means quality; this is our promise.
Our reputation is built upon quality; our
commitment to continuous improvement will
ensure that our promise is delivered”.
73. Conclusion
Against all odds and obstacles Cadbury in its
own right has reigned supreme in the chocolate
confectionery industry. Its one of the most
reputed brands today.