Dairymilk ppt

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Dairymilk ppt

  1. 1. introduction• First people who made chocolate were the Mayas and the Aztecs• They drank chocolate as a bitter and spicy beverage called “xocoatl” (“bitter water”)• Chocolate played an important role in their social and religious life• It symbolized life and fertility and was also used as medicine• It was a drink for wealthy and important people(royalty, priests, etc.)• Cocoa beans were also used as money
  2. 2. BENEFITS• Decrease blood pressure• Improve circulation• Lower death rate from heart disease• Improve function of endothelial cells that line the blood vessels• Defend against destructive molecules called free radicals, which trigger cancer, heart disease and stroke• Improve Digestion and stimulate kidneys• Has been used to help treat patients with anemia, kidney stones and poor appetite
  3. 3. Company’s Profile
  4. 4. CADBURY IN INDIA 1948 Operation began in India 1965Pioneered the development of cocoa cultivation in India
  5. 5. Popular Brands in INDIAChocolates BeveragesSn Ga Uc Mk Ss CanDy’s
  6. 6. • CHOCOLATE BAR MADE BY CADBURY.• BORN IN YEAR 1905. BOURNVILLE, U.K• CAME TO INDIA AT 1948• 65%-70% VALUE SHARE OF THE INDIAN CHOCOLATE MARKET.
  7. 7. PRODUCT
  8. 8. CHOCOLATE BAR. MADE FROM REAL DARK CHOCOLATE. SIMILAR DESIGN WORLDWIDE. CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS
  9. 9. INGREDIENTS
  10. 10. PRICE
  11. 11. WEIGHT (gm) PRICE10.5 522 1040 2042 CRACKLE 2595 5080 FRUIT & NUT 55165 90
  12. 12. PLACE
  13. 13. Business Operations Five company-owned manufacturing facilities: Thane Induri (Pune) Malanpur (Gwalior) Bangalore Baddi (Himachal Pradesh) 4 sales offices: New Delhi Mumbai Kolkota Chennai Corporate/Head office: Mumbai
  14. 14.  CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.CADBURYS DISTRIBUTION NETWORK USED TO ENCOMPASSES2100 DISTRIBUTORS AND 450,000 RETAILERS. RETAILER WHOLESELLER
  15. 15. PROMOTION
  16. 16.
  17. 17. THE BIG ‘B’FACTOR
  18. 18. PACKAGING STYLES 1930s 1905 1970s1960s Present
  19. 19. segmentation
  20. 20. TARGETMARKET
  21. 21. Positioning
  22. 22. COMPETITORS
  23. 23. ANALYSIS
  24. 24. Which dairy milkpeople usually prefer Dairy milk 18 Plain 40 Crunches Fruit Fruit and Nut 36 Nuts 4 2
  25. 25. Why people buy dairy milk chocolate Dairymilk 4 8 4 8 Energy Enjoyment Gift Sharing Snacking 58
  26. 26. Which are the other brands comes intobuyers mind when hepurchase dairy milk Brands 28 5 Star 38 Bar one Kit Kat Milky Bar 10 Munch 2 Any Other 10 12
  27. 27. Is standard price of dairy milk is fair Price 12 Yes No 88
  28. 28. Awareness about the brand ambassador Brand Ambassdor 32 Yes No 68
  29. 29. Which factormotivates to buy chocolate Dairymilk 5 7 Family Friends 41 Tv Advertisement 47 Print Media
  30. 30. How people rate CDm on different attributes80706050 Highly Satisfied40 Satisfied30 Not Satisfied20100 Price Taste Packaging Availability Brand Ambassdor
  31. 31. Findings
  32. 32. Recordation

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