This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.

1. PRESENTATION ON BRITANNIA
INDUSTRIES LIMITED
PRESENTED TO:
MANAGEMENT DEPARTMENT
PRESENTED BY:
REKHA RANI
MBA (1st Sem.)
CT INSTITUTE OF MANAGEMENT AND
INFORMATION TECHNOLOGY , JALANDHAR

2. COMPANY PROFILE
Britannia is an Indian food-products corporation
based in Bangalore , India.
 It sells its Britannia and Tiger brands of biscuit
throughout India.
Britannia has an estimated market share of 38%.
The Company's principal activity is the manufacture
and sale of biscuits, bread, rusk , cakes and dairy
products.

3. HISTORY & OVERVIEW
 In 1892, a biscuit company was started in a
nondescript house in Calcutta (now Kolkata) with an
initial investment of Rs. 295.
 Later, the enterprise was acquired by the Chugh
brothers mainly Bhavya chugh, a renowned attorney,
and operated under V.K Brothers.
In 1918, C.H. Holmes, an English businessman in
Kolkata, was taken on as a partner and The Britannia
Biscuit Company Limited (BBCo) was launched.

4. CONTINUE…..
The Mumbai factory was set up in 1924 and Peek
Freans UK, acquired a controlling interest in BBCo.
 Biscuits were in high demand during World War II,
which gave a boost to the company’s sales.
 The company name finally was changed to the current
"Britannia Industries Limited" in 1979.
1983 – Sales cross Rs. 100 crore.

5. CONTINUE…..
1989 – The Executive Office relocated to
Bangalore.
 1992 - BIL celebrates its Platinum Jubilee
 1994- Volumes cross 1,00,000 tons of biscuits
 1997- Re-birth - new corporate identity 'Eat
Healthy, Think Better' leads to new mission:
'Make every third Indian a Britannia consumer’

6. CONTINUE…..
BIL enters the dairy products market.
1999 - "Britannia Khao World Cup Jao" - a major
success! Profit up by 37%
2000 - Forbes Global Ranking - Britannia among Top
300 small companies.
2001 - BIL ranked one of India's biggest brands.
Britannia Lagaan Match: India's most successful
promotional activity of the year. Maska Chaska: India's
most successful FMCG launch.

7. CONTINUE…..
2002 BIL launches joint venture with Fonterra, the
world's second largest dairy company. Economic Times
ranks BIL India's 2nd Most Trusted Brand.
2003 'Treat Duet'- most successful launch of the year.
2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao'
becomes the popular chant! The new plant in
Uttaranchal, commissioned ahead of schedule.
2006 Britannia re-launched Nutri Choice Hi-Fibre
Digestive biscuits in an international large sized
biscuit pack.

8. CONTINUE…..
 2007 - Britannia industries formed a joint venture with
the Khimji Ramdas Group Britannia Nutri Choice
Sugar Out range introduced "No Added Sugar”
 2008 - Britannia Nutri Choice 5 Grain biscuits
launched & promised consumer "Bhook Bhagao, Kuch
Healthy Khao”
2009 - Britannia takes full control of Daily Bread.
2010 - Britannia was presented the Master Brand 2010
Award by CMO Council in November 2010.

9. CONTINUE…..
2011- Britannia received the Most Respected Company
Award 2011 from Business world.
 2012- Britannia won Global award given out by 'World
Quality Congress' at their award ceremony at Mumbai
held on 22nd and 23rd November 2012.
2013- On the 17th January 2013, Britannia Industries
Ltd, Kolkata was selected the winner of the GOLDEN
PEACOCK NATIONAL QUALITY.

10. VISION & MISSION STATEMENT
 Britannia’s vision for the future through its new
mission statement Every third Indian should be a
Britannia consumer by the year 2003.
They want to be among the three fastest-growing
FMCG companies in the country and to grow
profitably.”
To dominate the food and beverage market in India
with a distinctive range of “Tasty Yet Healthy”
Britannia brands by making every Indian a Britannia
consumer.”We want to be part of our consumer – at
home, out of home , a natural part of his life”.

11. “I confirm to the view that there are three things of
companies – those that watch things happen, those
that make things happen ; and those that wonder what
happened. We certainly wish to make things happen.”
Sunil K Alagh , Managing Director and CEO August
1998.
GOAL – To provide consumers the highest standards
of food safety and ensure in new diversified food
category.

12. LEADERSHIP

14. B. Dairy Business
Britannia dairy business includes milk, butter, cheese, ghee,
curd, milk-based ready to drink beverages and dairy whitener.

15. SUBSIDIARIES

16. JOB OPPORTUNITIES
Eligibility: People with 2 or more years of experience.
 The functions that one can join (based on actual
vacancies) are:
Sales & Marketing
Research & Development
Quality Assurance
Exports
Technical & Operations
Finance & IT Human Resources

18. QUERIES??