1. Team Members
Harshali Kotekar
Aditi Dogra
Delysha Castelino
Naeem Shaikh
Ankita Raut
Vicky
Pooja Bapat
Deepali Parab
2. GEORGE CADBURY FOUNDER OF THE TRUST 1839
– 1922
Cadbury India is a fully owned subsidy of Kraft Foods Inc
Powerhouse in snacks, confectionery and quick meals.
3. 11 brands with more than $1 billion in revenue
70+ brands with more than $100 million in revenue
40+ brands over 100 years old
Annual revenues of approximately $50 billion
4.
5.
6. PROMOTION
◦ Advertising Plan
◦ Electronic media
◦ Print media
◦ Visual display and holdings
PROMOTIONAL PROGRAMMES
◦ Superior marketing
◦ Advance communications
◦ Innovative radio programs
◦ Effective press usage
◦ Cinema
◦ Cadbury Delicious book
◦ Free sampling with Cadbury premium brands
9. Adults with their advertising since the early 1990s.
Most, feature people over 18 years of age.
“In every adult, there is a child”
10. Campaign Target
‘Real taste of life’ Dairy milk is for enjoyment
‘Khanewale ko kahne ka bahana chaiye’ Widening chocolate consumption among
the masses
‘Kuch meetha ho jaye’ To associate Cadbury with celebratory
occasion
‘Pappu pass ho gaya’ Encourage those who have pass the
exams to celebrate with Dairy Milk
‘Miss palampur’ Focusing on the adults
‘Aaj pehli tarikh hai’ To celebrate pay day/salary day
11. Unique Strategy
Focus on emotions
They have also adapted their strategies to the
unique demands of the Indian retail sector.
Leadership position
