1.CADBURY IS A LEADING GLOBAL CONFECTIONARY CO. WITH A OUTSTANDING PORTFOLIO OF CHOCOLATE,GUM,& CANDY BRANDS2.CADBURY SELLING THEIR PRODUCTS IN ALMOST EVERY COUNTRY AROUND THE WORLD.3.IT’S ONE PURPOSE TO CAPTURE THE SPIRIT OF WHAT THEY ARE TRYING TO ACHEIVE AS A BUSINESS.
1824 Aged 22, John Cadbury, a young Quaker, opens a small grocers shop in Birmingham- making chocolate on the sideline. 1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him.
1861 John Cadbury retires and sons Richard and George take over the company. 1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200. 1893 Cadbury Company builds a village for it’s employees. 1920’s The Cadbury script logo is first used.
1.INCREASE THE WIDTH OF CHOCOLATE CONSUMPTION WITH LOW PRICE POINT PACK.2.MAINTAIN IMAGE LEADERSHIP THROUGH A SUPERIOR MARKETING MIX.3.BE A SIGNIFICANT PLAYER IN THE GIFTING SEGMENT.
1.PROMOTION OF BRANDS CARRYING MASS FRANCHISEWITHOUT COMPROMISE ON QUALITY.2.BETTER PRODUCT QUALITY AND PACKAGING.3.EFFICIENT WORKING CAPITAL MANAGEMENT.4.INCRESING THE MARKET DEPTH INCLUDING RURALINDIANSCOVERAGE.
THE CO. MANUFACTURE & SALES 1.CHOCOLATES 2.SUGAR CONFECTIONARY 3.MALTED FOODS 4.COCOA POWDER5.DRINKING CHOLOCATE & SMALL EXTRACT
Chocolate, is a general term for the products of the seeds of the cocoa or chocolate tree, used for making beverages or confectionery. Cadburys Chocolate is special. But why? The answer is it’s unique taste and style. While in production cocoa butter is added giving it a taste different to any other chocolate.
1Cadbury chocolate is born: John Cadbury converts from tea and coffee to selling chocolate. John Cadbury
2First Factory:About the year 1780, the first machine-made chocolate is produced in Barcelona
3With Milk: After eight years of experimenting, the Swiss Daniel Peter puts the first milk chocolate on the market in 1875 milk chocolate
4Melting Sweetness Rodolphe Lindt of Berne produces chocolate which melts on the tongue for the first time in the year 1879. First Dairy Milk
Strenghts Large teeming population of kids and teenagers Well established market Vast variety of products Priced according to Indian mind set Easy availability of cocoa in india
Large portion of population suffers fromdiabetes, cholesterol disorders etcDental problems associated withconsumption of chocolates.
Opportunities Innovative uncaptured chocolate market in india – ( such as sugar free chocolate sector) Large number of occasion celebrations and festivals in which chocs are used as a medium to convey happiness Increasing acceptance of Globalisation and better relationship with foreign companies.
Threats Competition- cut throat competition from nestle amul and international choc brands Negative publicity and contravacies Negative publicity and contravacies New entrance and individual players ( rise in sale of homemade chocolates) Preference and availability of other substitutes ( sweets and deserts)
Choose The Beans Roasting Winnowing Grinding/Refinning & Conching Tempering The Chocolates Molding & Dipping
The Management Make a good a plan. They organised proper work to the right people. They are create a structure of work. They motivate to organisation people to achieve their goals. They show their good skill.
They keep a track of the process. They monitor the effectiveness of planning, organising and directing. They do everything according to the plan. They take measurement of actual performance. They motivated to organisational people & workers.