The document provides information about Nike, including its vision, mission, overview, product categories, brands, and latest innovative products. It discusses Nike's group members for a project, lists its top 10 brand ambassadors such as Michael Jordan and LeBron James. It also includes analyses of Nike's competitive advantage, marketing strategy, Porter's 5 forces model, countries it operates in, and SWOT analysis.
Nike was founded in 1962 and has grown to be a leading sports brand. Its mission is to be the world's leading sports company and vision is to inspire every athlete. Nike's strategy focuses on partnering with top athletes to influence mass fan followings. It aims to be the top brand for sports equipment and promote its wear as fashion. Nike has strong brand image but relies heavily on footwear sales and celebrity endorsements. It sees opportunities in new markets and products but faces threats from currency fluctuations and controversy. Nike partners with stars like Ronaldo, Woods, and Jordan and aims to promote equality in its advertising.
Brief study on the Nike Sneakers revolution in the sports industry, Background of the company, Founders of the Nike, HARVARD CASE STUDY ON NIKE, SNKRS APP/application revolution, Nike Marketing Strategies, Nike colabaration with NBA Championship,
Nike was founded in 1964 and focused on designing high quality running shoes. It believed in influencing top athletes to influence others. In 1988, Nike launched its famous "Just Do It" campaign challenging people to pursue their goals. It also partnered with famous cyclist to sell products and support his campaign overseas. The document then discusses Nike's marketing strategy and risks, and how Adidas could compete with Nike by sponsoring rival athletes, expanding product diversity and countries.
Nike was founded in 1964 by Phil Knight and Bill Bowerman. It started with just $1,200 and was originally called Blue Ribbon Sports. The company gained popularity through endorsements with famous athletes like Romanian tennis player Ilie Nastase in 1972 and basketball star Michael Jordan in 1984. Jordan helped launch Nike's iconic "Air Jordan" brand, which became hugely successful. Today, Nike is the world's largest sportswear company known for its quality products, iconic branding, and high-profile athlete partnerships.
This document provides an overview of the Nike brand profile including key details such as:
- Nike is a sports apparel and equipment company owned by Nike Inc. targeting sports enthusiasts.
- Their tagline is "Just Do It" and they are known for professional athlete-quality shoes.
- The document outlines Nike's logo evolution, mission statement, organizational structure, product range and marketing mix, competitor analysis, and social responsibilities.
The document provides information about Nike, including its vision, mission, overview, product categories, brands, and latest innovative products. It discusses Nike's group members for a project, lists its top 10 brand ambassadors such as Michael Jordan and LeBron James. It also includes analyses of Nike's competitive advantage, marketing strategy, Porter's 5 forces model, countries it operates in, and SWOT analysis.
Nike was founded in 1962 and has grown to be a leading sports brand. Its mission is to be the world's leading sports company and vision is to inspire every athlete. Nike's strategy focuses on partnering with top athletes to influence mass fan followings. It aims to be the top brand for sports equipment and promote its wear as fashion. Nike has strong brand image but relies heavily on footwear sales and celebrity endorsements. It sees opportunities in new markets and products but faces threats from currency fluctuations and controversy. Nike partners with stars like Ronaldo, Woods, and Jordan and aims to promote equality in its advertising.
Brief study on the Nike Sneakers revolution in the sports industry, Background of the company, Founders of the Nike, HARVARD CASE STUDY ON NIKE, SNKRS APP/application revolution, Nike Marketing Strategies, Nike colabaration with NBA Championship,
Nike was founded in 1964 and focused on designing high quality running shoes. It believed in influencing top athletes to influence others. In 1988, Nike launched its famous "Just Do It" campaign challenging people to pursue their goals. It also partnered with famous cyclist to sell products and support his campaign overseas. The document then discusses Nike's marketing strategy and risks, and how Adidas could compete with Nike by sponsoring rival athletes, expanding product diversity and countries.
Nike was founded in 1964 by Phil Knight and Bill Bowerman. It started with just $1,200 and was originally called Blue Ribbon Sports. The company gained popularity through endorsements with famous athletes like Romanian tennis player Ilie Nastase in 1972 and basketball star Michael Jordan in 1984. Jordan helped launch Nike's iconic "Air Jordan" brand, which became hugely successful. Today, Nike is the world's largest sportswear company known for its quality products, iconic branding, and high-profile athlete partnerships.
This document provides an overview of the Nike brand profile including key details such as:
- Nike is a sports apparel and equipment company owned by Nike Inc. targeting sports enthusiasts.
- Their tagline is "Just Do It" and they are known for professional athlete-quality shoes.
- The document outlines Nike's logo evolution, mission statement, organizational structure, product range and marketing mix, competitor analysis, and social responsibilities.
Nike is a leading athletic footwear and apparel company founded in 1964. It targets customers aged 15-50 interested in active lifestyles and sports. Nike faces competition from Adidas, Puma, and others but maintains a 27% market share due to innovative products. While Nike leads the US market, it faces challenges expanding in India where Reebok has greater brand recognition. To grow, Nike segments customers and positions itself as an inspirational brand through the "Just Do It" slogan. It uses athletes to promote products sold via stores, websites, and partnerships at premium prices emphasizing quality and status.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and officially became Nike Inc. in 1971. It attained a 50% share of the U.S. athletic shoe market by 1980 and has grown to be the most valuable sports brand according to Forbes. Nike has faced issues with child labor in the 1990s and a large strike at a Chinese factory in 2014 but remains profitable with revenues of $32.4 billion in 2016 and a brand value of $29.6 billion in 2017.
Nike is the largest seller of athletic footwear and apparel worldwide. It is dedicated to inspiring athletes to reach their full potential. Nike co-founder Bill Bowerman believed that through sport, endless human achievement was possible. Nike designs, develops, and markets high-quality footwear, apparel, equipment, and accessories globally. Their goal is to equip every athlete with innovative, high-performing products that combine quality and fashion.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Nike es una empresa fundada en 1964 por Phil Knight y Bill Bowerman. Knight fundó la empresa después de obtener los derechos de distribución del calzado Tiger en EE. UU. Luego de cambiar el nombre a Blue Ribbon Sports, Bowerman se unió aportando su experiencia en el deporte y desarrollo de productos. Más tarde la compañía pasó a llamarse Nike y se convirtió en un líder mundial en ropa y calzado deportivo.
Nike was founded in 1964 and released the Air Max line of shoes in 1987. The shoes feature Nike's air technology which provides cushioning and comfort. Nike targets athletes, fashion enthusiasts, and tech-savvy individuals between the ages of 16-36 globally. Their marketing mix includes competitive pricing, a large retail presence worldwide, and promotions through celebrity endorsements and digital customization. The recommendations are to further differentiate products for international markets, expand into Africa, and target older customers.
This document provides an overview of Nike, including its history, mission statement, products, branding strategies, and sustainability efforts. It discusses Nike's founding in the 1950s and growth into a leading brand in athletic footwear and apparel. The mission statement aims to inspire and innovated for all athletes. The document also summarizes Nike's training programs for employees and initiatives to reduce its environmental impact through lowering emissions, offsetting energy usage, using less materials, and engaging in community volunteering.
Nike is an American company that specializes in athletic footwear, apparel, and equipment. It sells a wide range of products including running, basketball, soccer shoes and sports-inspired urban shoes. Nike uses marketing strategies like building its brand image and differentiating its products. It aims to provide athletes with high-quality products that help improve sports performance. Nike is also focused on corporate social responsibility and has received recognition for its ethical practices and leadership in sustainability.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. It initially operated as a distributor for Onitsuka Tiger shoes but began its own line of footwear called Nike in 1971. Nike designs, develops, and markets high-quality sports apparel, equipment, and accessories. Its headquarters are in Washington County, Oregon, and it employs over 34,400 people worldwide, generating $19.2 billion in annual revenue. Nike's vision is to inspire athletes around the world through innovation.
This document provides an overview of a research project on Nike conducted by Aanchal Jain. It summarizes key details about Nike's history and operations. Nike was founded in 1964 in Beaverton, Oregon by Bill Bowerman and Phil Knight. It launched with the name Blue Ribbon Sports and was later renamed Nike, Inc. in 1971. The document outlines Nike's mission, strategic plans, marketing strategies, and goals to minimize its environmental impact and unleash human potential. It also analyzes Nike's strengths, weaknesses, opportunities, threats, and competitive landscape.
Nike is a major sportswear and equipment company founded in 1964. It is headquartered in Oregon and has annual revenue over $19 billion. Nike designs and distributes shoes, apparel, and sports equipment and has a slogan of "Just Do It!". It has over 34,000 employees and operates factories around the world. Nike President and CEO Mark Parker leads the company which owns brands like Converse and Hurley.
Nike was founded in 1964 as Blue Ribbon Sports and became Nike, Inc. in 1971. It focused on high quality running shoes designed by athletes for athletes. Nike's first success came from signing Michael Jordan in 1985 and marketing the Air Jordan basketball shoe line. Nike dominated sports markets by sponsoring athletes, hosting large events, and airing effective ad campaigns like "Just Do It." While Nike's strategy of innovative products and athlete endorsements provided advantages, it also faced increasing competition and costs associated with developing new products and marketing.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
This document discusses Nike's marketing strategy. It provides an overview of Nike's history and outlines the 7 P's of Nike's marketing mix - product, place, promotion, price, people, processes, and physical evidence. For each P, it lists Nike's key approaches. For example, it notes that Nike sells products through retailers, its online store, and Niketown outlets. It also discusses Nike's target markets, pricing strategy, and stakeholders.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. Some key events in Nike's history include partnering with famous athletes like Michael Jordan and Tiger Woods, launching iconic ad campaigns like "Just Do It", and opening their first Niketown store. While Nike faced criticism over working conditions, they responded by improving factory monitoring and standards. Today, Nike remains the top sports brand globally and continues innovating popular products while valued at $34.8 billion in 2020.
Nike was founded in 1964 as Blue Ribbon Sports and is now the largest athletic footwear and apparel company in the world. It is headquartered near Beaverton, Oregon and uses endorsements from top athletes and a "pyramid of influence" strategy to promote its brands like the Swoosh logo and "Just Do It." Nike has aligned with stars in many sports and grown its market share globally to over 30% for footwear and the leading brand for athletic apparel. It continues to pursue innovations like the Nike+ partnership with Apple to maintain its dominant position.
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, selling Tiger brand shoes. It was renamed Nike in 1970 and trademarked the swoosh logo. Nike opened its world headquarters in 1990 and its mission is to continue bringing inspiration to athletes while maintaining high quality products. As the largest seller of athletic shoes and apparel, Nike competes with Under Armour but remains dominant thanks to endorsement deals with popular athletes like LeBron James. If competing as Adidas, the document recommends sponsoring top athletes, even overpaying them to leave Nike, and connecting customer needs to innovative product designs.
Nike is a leading athletic footwear and apparel company that focuses on athletes between 13-40 years old. It has a strong global brand and uses innovative marketing campaigns featuring star athletes. A SWOT analysis found Nike's strengths are its brand recognition, global operations, and marketing, but weaknesses include over-reliance on footwear and past labor issues. Opportunities lie in new products and markets, while threats include competition, price sensitivity, and maintaining reputation.
This document provides an introduction to advertising and marketing concepts. It explains that marketing involves investigating customer demographics and finding the best way to sell a product to make money. The key term "target audience" refers to the specific group of people advertisers aim to encourage to buy a product. Several examples of chocolate bar adverts are analyzed to identify the target audiences. The rest of the document guides working through creating a new chocolate bar product, defining its target market, designing packaging and an advertising strategy to market the product to its audience.
This document discusses flat organizational structures. It defines a flat structure as having few or no levels of intervening management between staff and managers. Flat structures promote employee involvement in decision making and eliminate layers of middle management. They allow for better communication and faster response times. However, flat structures are limited to smaller organizations and may hinder growth. Examples of organizations that could effectively use flat structures include independent restaurants and coffee shop chains aiming for direct employee involvement.
Nike is a leading athletic footwear and apparel company founded in 1964. It targets customers aged 15-50 interested in active lifestyles and sports. Nike faces competition from Adidas, Puma, and others but maintains a 27% market share due to innovative products. While Nike leads the US market, it faces challenges expanding in India where Reebok has greater brand recognition. To grow, Nike segments customers and positions itself as an inspirational brand through the "Just Do It" slogan. It uses athletes to promote products sold via stores, websites, and partnerships at premium prices emphasizing quality and status.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and officially became Nike Inc. in 1971. It attained a 50% share of the U.S. athletic shoe market by 1980 and has grown to be the most valuable sports brand according to Forbes. Nike has faced issues with child labor in the 1990s and a large strike at a Chinese factory in 2014 but remains profitable with revenues of $32.4 billion in 2016 and a brand value of $29.6 billion in 2017.
Nike is the largest seller of athletic footwear and apparel worldwide. It is dedicated to inspiring athletes to reach their full potential. Nike co-founder Bill Bowerman believed that through sport, endless human achievement was possible. Nike designs, develops, and markets high-quality footwear, apparel, equipment, and accessories globally. Their goal is to equip every athlete with innovative, high-performing products that combine quality and fashion.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Nike es una empresa fundada en 1964 por Phil Knight y Bill Bowerman. Knight fundó la empresa después de obtener los derechos de distribución del calzado Tiger en EE. UU. Luego de cambiar el nombre a Blue Ribbon Sports, Bowerman se unió aportando su experiencia en el deporte y desarrollo de productos. Más tarde la compañía pasó a llamarse Nike y se convirtió en un líder mundial en ropa y calzado deportivo.
Nike was founded in 1964 and released the Air Max line of shoes in 1987. The shoes feature Nike's air technology which provides cushioning and comfort. Nike targets athletes, fashion enthusiasts, and tech-savvy individuals between the ages of 16-36 globally. Their marketing mix includes competitive pricing, a large retail presence worldwide, and promotions through celebrity endorsements and digital customization. The recommendations are to further differentiate products for international markets, expand into Africa, and target older customers.
This document provides an overview of Nike, including its history, mission statement, products, branding strategies, and sustainability efforts. It discusses Nike's founding in the 1950s and growth into a leading brand in athletic footwear and apparel. The mission statement aims to inspire and innovated for all athletes. The document also summarizes Nike's training programs for employees and initiatives to reduce its environmental impact through lowering emissions, offsetting energy usage, using less materials, and engaging in community volunteering.
Nike is an American company that specializes in athletic footwear, apparel, and equipment. It sells a wide range of products including running, basketball, soccer shoes and sports-inspired urban shoes. Nike uses marketing strategies like building its brand image and differentiating its products. It aims to provide athletes with high-quality products that help improve sports performance. Nike is also focused on corporate social responsibility and has received recognition for its ethical practices and leadership in sustainability.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. It initially operated as a distributor for Onitsuka Tiger shoes but began its own line of footwear called Nike in 1971. Nike designs, develops, and markets high-quality sports apparel, equipment, and accessories. Its headquarters are in Washington County, Oregon, and it employs over 34,400 people worldwide, generating $19.2 billion in annual revenue. Nike's vision is to inspire athletes around the world through innovation.
This document provides an overview of a research project on Nike conducted by Aanchal Jain. It summarizes key details about Nike's history and operations. Nike was founded in 1964 in Beaverton, Oregon by Bill Bowerman and Phil Knight. It launched with the name Blue Ribbon Sports and was later renamed Nike, Inc. in 1971. The document outlines Nike's mission, strategic plans, marketing strategies, and goals to minimize its environmental impact and unleash human potential. It also analyzes Nike's strengths, weaknesses, opportunities, threats, and competitive landscape.
Nike is a major sportswear and equipment company founded in 1964. It is headquartered in Oregon and has annual revenue over $19 billion. Nike designs and distributes shoes, apparel, and sports equipment and has a slogan of "Just Do It!". It has over 34,000 employees and operates factories around the world. Nike President and CEO Mark Parker leads the company which owns brands like Converse and Hurley.
Nike was founded in 1964 as Blue Ribbon Sports and became Nike, Inc. in 1971. It focused on high quality running shoes designed by athletes for athletes. Nike's first success came from signing Michael Jordan in 1985 and marketing the Air Jordan basketball shoe line. Nike dominated sports markets by sponsoring athletes, hosting large events, and airing effective ad campaigns like "Just Do It." While Nike's strategy of innovative products and athlete endorsements provided advantages, it also faced increasing competition and costs associated with developing new products and marketing.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
This document discusses Nike's marketing strategy. It provides an overview of Nike's history and outlines the 7 P's of Nike's marketing mix - product, place, promotion, price, people, processes, and physical evidence. For each P, it lists Nike's key approaches. For example, it notes that Nike sells products through retailers, its online store, and Niketown outlets. It also discusses Nike's target markets, pricing strategy, and stakeholders.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. Some key events in Nike's history include partnering with famous athletes like Michael Jordan and Tiger Woods, launching iconic ad campaigns like "Just Do It", and opening their first Niketown store. While Nike faced criticism over working conditions, they responded by improving factory monitoring and standards. Today, Nike remains the top sports brand globally and continues innovating popular products while valued at $34.8 billion in 2020.
Nike was founded in 1964 as Blue Ribbon Sports and is now the largest athletic footwear and apparel company in the world. It is headquartered near Beaverton, Oregon and uses endorsements from top athletes and a "pyramid of influence" strategy to promote its brands like the Swoosh logo and "Just Do It." Nike has aligned with stars in many sports and grown its market share globally to over 30% for footwear and the leading brand for athletic apparel. It continues to pursue innovations like the Nike+ partnership with Apple to maintain its dominant position.
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, selling Tiger brand shoes. It was renamed Nike in 1970 and trademarked the swoosh logo. Nike opened its world headquarters in 1990 and its mission is to continue bringing inspiration to athletes while maintaining high quality products. As the largest seller of athletic shoes and apparel, Nike competes with Under Armour but remains dominant thanks to endorsement deals with popular athletes like LeBron James. If competing as Adidas, the document recommends sponsoring top athletes, even overpaying them to leave Nike, and connecting customer needs to innovative product designs.
Nike is a leading athletic footwear and apparel company that focuses on athletes between 13-40 years old. It has a strong global brand and uses innovative marketing campaigns featuring star athletes. A SWOT analysis found Nike's strengths are its brand recognition, global operations, and marketing, but weaknesses include over-reliance on footwear and past labor issues. Opportunities lie in new products and markets, while threats include competition, price sensitivity, and maintaining reputation.
This document provides an introduction to advertising and marketing concepts. It explains that marketing involves investigating customer demographics and finding the best way to sell a product to make money. The key term "target audience" refers to the specific group of people advertisers aim to encourage to buy a product. Several examples of chocolate bar adverts are analyzed to identify the target audiences. The rest of the document guides working through creating a new chocolate bar product, defining its target market, designing packaging and an advertising strategy to market the product to its audience.
This document discusses flat organizational structures. It defines a flat structure as having few or no levels of intervening management between staff and managers. Flat structures promote employee involvement in decision making and eliminate layers of middle management. They allow for better communication and faster response times. However, flat structures are limited to smaller organizations and may hinder growth. Examples of organizations that could effectively use flat structures include independent restaurants and coffee shop chains aiming for direct employee involvement.
The slideshow presents a brand extension for Oreo brand which was my group work duting the second year of my degree in Advertising and Brand Management.
Nike is an American corporation founded in 1964 that designs, manufactures and markets athletic footwear, apparel, equipment and accessories. It is headquartered in Oregon and was founded by Bill Bowerman and Phil Knight. Nike has become the largest seller of athletic footwear and apparel in the world by focusing on quality products, iconic celebrity endorsements like Michael Jordan, and sponsorship agreements that promote their brand at sporting events. Their swoosh logo represents motion and speed, and their tagline "Just Do It" was inspired by the last words of a convicted murderer. Nike has seen unstoppable sales growth by meeting trends of health-conscious young consumers, developing better performing products through competition, and expanding internationally
This document discusses the features and marketing plan for an alarm clock. It describes the need for an alarm clock, features like flashing lights and adjustable snooze times. It analyzes the costs and profit estimation for two models priced between Rs. 200-2000. The marketing strategy involves setting up an office, forecasting demand, production, distribution and monitoring market response. The layout includes a power plant, control office and transportation to shops.
The document discusses the Marie biscuit, including its origins in England and main ingredients. It then profiles three major Indian manufacturers of Marie biscuits - Britannia Industries, Parle, and ITC. For each manufacturer, it outlines their history, production process involving ingredients and packaging, pricing, advertising, unique selling proposition, and marketing strategies. Video clips are also included for Parle and ITC. The document concludes with a bibliography of sources.
Oreo‘s Advertising & Communications Strategy: Is it effective? Alexandra Ashton
Oreo celebrated its 100th birthday in 2012 with a global advertising campaign called "Celebrate the Kid Inside". The campaign used a mix of advertising, promotions, public relations, personal selling and direct marketing to communicate the brand's value and build customer relationships. Oreo appeals to both rational reasons and emotions through its advertising. Its 2012 UK TV ad explained the ritual of twisting, licking and dunking Oreo cookies to a curious child, invoking nostalgia and playfulness. Oreo uses both involvement-oriented messages resonating with lifestyles and persuasive sequential processes in its campaigns.
Cadbury first began operations in India in 1948 and pioneered cocoa cultivation, with popular brands including Cadbury Dairy Milk chocolate bars and beverages. Cadbury Dairy Milk is the top-selling chocolate bar in India, targeting consumers with advertising featuring its brand ambassador and appealing to tastes with its creamy formula. The document analyzes consumer perceptions of and motivations for purchasing Cadbury Dairy Milk chocolate in India.
Advertisements shape ideas about gender roles and expectations in society. They promote stereotypes of masculinity and femininity that influence how men and women see themselves and each other. For example, male ads often depict men as strong, powerful, and successful in their careers. Female ads commonly portray women as focused on beauty, fitness, and domestic tasks. These stereotypes are intentionally used by advertisers to target consumers and sell products, but they also deepen preexisting gender stereotypes in culture. While some ads are directed at only one gender, others may use the opposite gender to attract buyers. Overall, ads characterize men as responsible and women as defined by their physical appearance.
The document discusses the marketing strategies and global expansion of Oreo cookies. It provides background on Oreo's origins and mission to cater to consumers' health needs. Current strategies include product development and introducing new flavors. Marketing objectives are outlined as maintaining demand, creating brand awareness, and retaining customers. Oreo is positioned as a childhood nostalgia item that twists, licks and dunks. Global sales are over $1.5 billion annually. The document then discusses Oreo's marketing campaigns promoting family bonding in various countries.
The document discusses a marketing presentation for a new chocolate bar product in Pakistan. It aims to target younger consumers between ages 8-13. Market research found 74% of respondents wanted a new chocolate option. The chocolate bar will provide energy from special chemicals while being healthier than competitors due to using organic materials and no fat-increasing chemicals. It will be the first locally-made energy bar in Pakistan and be competitively priced to gain market share.
The presentation covered the design of swimming pool chairs. It discussed anthropometry and ergonomics in furniture design. Different types of chairs were presented, including rocking, ball, bar, chaise lounge, and club chairs. The main topic was swimming pool chairs designed with seashell concepts for a pool near the sea. Dimensions and materials like synthetic rattan and aluminum were specified. The process of making furniture from sketch to final production was outlined. Advantages of the pool chairs like durability both indoors and outdoors were highlighted.
This document compares two furniture businesses - Heng Furnishing in Penang and The Curiousity Shop in Kuala Lumpur. Heng Furnishing was founded in 1973 and has one branch, focusing on ready-made and modern furniture. The Curiousity Shop was founded in 2005 and focuses on vintage furniture and decorative items. While Heng Furnishing earns about RM800,000 annually, The Curiousity Shop operates at a break-even level. Both businesses face competition and could improve through expanding operations, better organization, and increased advertising.
Furniture is defined as large movable equipment used to make a home or office livable and functional for living or working. Common pieces of furniture are identified such as tables, chairs, sofas, refrigerators, televisions stands, desks, beds, and more. Pictures of these furniture items are then shown to help illustrate what each type of furniture looks like.
Skiing originated over 5,000 years ago when pre-historic Nordic people invented skis to assist with hunting and transportation. Skis were initially simple wooden planks tied to the foot with rope. Over time, skis evolved to be longer, thinner, and attached to boots. Modern ski equipment provides protection and warmth for skiers. The two primary skiing techniques are telemark and alpine skiing. Telemark skiing allows more mobility but is less common today. Alpine skiing disciplines include slalom, giant slalom, downhill, and super-G, which vary in gate placement, speed, and equipment needs.
A brief analysis of the Oreo Brand. A brand that started with just a cookie and nowadays consists in an empire of 30+ varieties, many countries and participation in many other brands and products such as Ice Creams, pizzas, fudges and pretty much every thing which is chocolate-cookie-related-thingy..
The data presented here was a result of the work of many people including myself.
Alpine skiing originated from cross-country skiing when skiers began skiing downhill instead of across flat land. The development of ski lifts allowed skiers to ride back up the mountain between runs and enabled new techniques using stiffer boots fixed to skis. Alpine skiing events at the Olympics include downhill, slalom, giant slalom, super-G, and super combined. Countries that traditionally dominate alpine skiing medals include Austria, Switzerland, Italy, and the United States. Alpine skiing requires tremendous athleticism, skill, and precision from competitors.
This document discusses the advertising and brand management strategy for Parle-G biscuits in Maharashtra, India. It provides background on Parle Products, which was established in 1929 and launched Parle-G in 1939. The objectives of the advertising campaign are to increase sales, sustain performance, build brand awareness, and maximize customer satisfaction. The campaign's ₹8.5 crore budget for the next quarter will be allocated to print, television, and digital media targeting Maharashtra. The key messages will focus on emotional appeals to create brand awareness and promote sales.
ADIDAS GROUP СЕГОДНЯ
ИСТОРИЯ КОМПАНИИ
БРЕНДЫ
adidas Group В ЦИФРАХ
ЦЕЛИ И ПРИНЦИПЫ adidas Group
CТРУКТУРА КОМПАНИИ
KАРЬЕРА И ВОЗМОЖНОСТИ РАЗВИТИЯМЕРОПРИЯТИЯ
ПОБЕЖДАЙ С НАМИ
Агентство Wild PR создает "Продающие истории" для среднего и крупного бизнеса, а также для нишевых брендов, у которых бюджет на продвижение ограничен.
Что такое "Продающая история"?
Это «сарафанное радио», которое настроено на волну доверия к бренду
Это самый естественный и эффективный формат продвижения при ограниченном бюджете
Это распространение по каналам СМИ истории про бренд, которую потребители рассказывают друг другу
Vladimir Voronov International Branding AgencyОлеся Попович
Создание сильных брендов по авторской методике Владимира Воронова Adiamonds Brand и интеграция бренда в команду, продукт,коммуникации по методике Brand Components Union
3. Основатели компании студент Фил Найт(Phil Knight), он был
бегуном на средние дистанции в команде Орегонского
университета, и его тренер Билл Боуэрмано(Bill Bowerman).Их
целью было сделать удобные кроссовки для бега по доступной
цене.
4. Они пожали руки, основав тем самым Blue Ribbon Sports,
вложили по $500 каждый и сформировали первый заказ из 300
пар обуви в январе 1964 года
Продажи начали расти, и потихоньку бизнес стал перерастать
из простой перепродажи чужих кроссовок в производство обуви
под собственным брендом. В 1978 году Blue Ribbon Sports была
официально переименована в Nike.
5. В 1975 году была создана знаменитая
вафельная подошва Nike
В 1979 году в магазинах появилась модель
Nike Tailwind, изготовленная с
использованием полиуретана, накачанного
газом.
В 1985 был заключен контракт с молодым
дарованием Майклом Джорданом
Nike Air Max
1987
6. Богиня победы
Название бренда происходит от имени богини победы Ники и в
оригинале звучит «Найки» . Именно так его произносят в
Соединенных Штатах.
7. Звук рассекаемого
воздуха
Логотип компании Nike (по-английски swoosh, что значит «звук
рассекаемого воздуха») имитирует крыло богини Ники. Он был
разработан студенткой-дизайнером Портлендского университета
Кэролин Дэвидсон в 1971 году, за что она получила гонорар в $35
9. Про слоган
В 1988 году на встрече с группой служащих
компании Nike один из основателей
агентства Weiden & Kennedy Ден Вайден,
восхищенный их исполнительностью и
энергичностью, произнес: «You Nike guys,
you just do it.» («Парни из Nike, вы просто
делаете это»). Это легенда о том, как
появился, пожалуй, самый известный слоган
в мире.
В новой европейской рекламной кампании
знаменитый лозунг Nike - Just Do It заменили на заявление Here I Am. Оно
больше отвечает потребностям
европейских женщин, считает разработчик
этого и старого слоганов Марк Бермаф.
12. Офис-музей
Сегодня Фил Найт занимает почетную должность Председателя совета директоров,
а генеральный директор (CEO) и президент — Марк Паркер. Офис Марка вовсе не
похож на офис, скорее это выставочное пространство с бесчисленным количеством
музейних экспонатов. Здесь собраны такие редкие модели, как Nike McFlys, которые
были на Майкле Джей Фоксе, а также арт-объекты, созданные из кроссовок Nike.
13. Целевая аудитория
IF YOU HAVE A BODY YOU ARE AN ATHLETE.
(если у вас есть тело вы спортсмен.)
Bill Bowerman
(Билл Боуэрман)
14. Целевая аудитория
целевой аудиторией бренда являются
практически любые люди, вне зависимости от
их пола, возраста или материального
положения. Но по большому счету nike в своей
основе направлен на изготовление одежды и
экипировки для спортсменов и молодых
активных людей
17. Nike— один из крупнейших производителей спортивных товаров
в мире. Продукция выпускается под марками Nike, Air Jordan,
Total 90, Nike Golf, Team Starter и др.Также Nike контролирует
компании, выпускающие товары под брендами Converse и Hurley
International.
Air Jordan
Nike Golf
Total 90
18. На протяжении уже более 80 лет компания adidas (адидас) является
символом успеха в мире спорта. История компании началась в 1920
году, когда молодой Ади Дасслер сшил свою первую пару
спортивной обуви. Он хотел, чтобы у каждого атлета была такая
экипировка, которая помогала бы ему добиваться лучших
результатов.
19. Название adidas (сочетание первых слогов имени и
фамилии основателя компании) появилось в 1948 году. В
1949 году название было зарегистрировано в качестве
торговой марки, тогда же был зарегистрирован и символ
adidas — знаменитые три полоски. В 1989 году компания
была преобразована в акционерное общество после
практически семидесятилетнего существования в форме
семейного бизнеса. В 1995 году акции компании стали
котироваться на бирже.
adidas — это спортивная обувь, одежда и аксессуары.
Существует 3 подразделения Адидас: adidas Sport
Performance, adidas Sport Heritage и adidas Sport Style,
которые обеспечивают фирме более 79% всего объема
продаж.
20.
21. Reebok— один из важнейших рекламодателей, в основном компания
заключает контракты со звѐздами НХЛ и НБА, но в последнее время
осваивается на футбольном рынке. Основные звѐзды, с которыми
компания заключила индивидуальные рекламные контракты — Андрей
Шевченко, Яо Мин, Аллен Айверсон, Льюис Хэмилтон, Александр Овечкин,
Николас Альмагро. Контракты с Reebok есть и у таких футбольных клубов,
как Болтон Уондерерз, а также ФК Кѐльн
22. Puma SE — промышленная компания Германии,
специализирующаяся на выпуске спортивной
обуви, одежды, инвентаря и парфюмерии под
торговой маркой Puma.
Компания основана в 1948 году Рудольфом Дасслером, после того как он поссорился
со своим братом Адольфом, под названием RuDa (от Rudi Dassler), несколько позже
переименованной в Puma. До момента ссоры они являлись хозяевами фирмы по
производству спортивной одежды Dassler. После разрыва отношений Адольф основал
компанию Adidas.
23. Американский производитель спортивной обуви
и одежды. Главной отличительной особенностью
производителя является то, что вся создаваемая
им продукция изготавливается на местных
(американских) фабриках, в то время, как другие
компании массово начали переносить свое
производство в страны Азии. Около 70%
продукции New Balance несет на себе
горделивую надпись «Made in the USA»
Компания была основана в 1906 году английским
эмигрантом Уильямом Рaйли (William Riley).
29. Цели маркетинговых коммуникаций
Поддержка имиджа и репутации
Информирование про новый товар
Стимулирование целевой
аудитории к посещению магазинов
Стимурирование целевой
аудитории к активному
пользованию приложениями для
смартфонов
Увеличение объѐма продаж
Привлечение новых покупателей
32. Развитие
Как сообщается в пресс-релизе компании, чистая прибыль в июне-августе составила
$780 млн, или 86 центов в расчете на акцию, по сравнению с $567 млн, или 63 цента
на акцию, полученных за аналогичный период годом ранее.
Аналитики, опрошенные Thomson Reuters, оценивали прибыль в среднем на уровне
78 центов на акцию.
Продажи компании выросли в минувшем квартале на 7,7% и достигли $6,97 млрд.
При этом в июне компания прогнозировала рост на 5-9%.
Выручка от продаж бренда Nike повысилась на 7% без учета изменений курсов
валют. При этом в США показатель подскочил на 9% и в Западной Европе - на 8%, а
в Китае снизился на 3%. На рынках emerging markets был зафиксирован подъем на
5%.
33. Прогнозы и перспективы
Бивертон (штат Орегон, США) – 09 октября - BUSINESS WIRE – NIKE,
Inc. (NYSE: NKE) рассмотрела сегодня ход реализации ключевых
инициатив, направленных на обеспечение устойчивого, прибыльного
роста в долгосрочной перспективе
34. Прогнозы и перспективы
До конца 2017 года прогнозируется :
Компания Nike прогнозирует достижение доходов в $
36 млрд
Предполагается, что в течение следующих четырех лет
поступательный рост доходов будет стимулироваться
электронными продажами, которые, по прогнозам,
должны вырасти до $2 млрд.,
Увеличение числа торговых точек
Сохранение уровня выручки от продаж в фирменных и
других магазинах.
В Северной Америке и Западной Европе компания к
2017 финансовому году предполагает добиться выручки
в размере более $14 млрд. и $6 млрд. соответственно.
36. Реклама
Внешняя реклама: билборды и нестандартная реклама
Места размещение: неподалеку от мест продажи и спортивных клубов.
Центры городов и основные районы городов
39. Реклама
Реклама в журналах:
Журнал «Cosmopolitan»
Журнал «Esquire»
Периодичность:1 раз в месяц
Формат: издается в двух форматах,
одинаковых по содержанию:А4 (215 х 275
мм)А5 (мини-формат, 170*225 мм)
Территория распространения вся Украина
Аудитория:305 000 чел.
Тираж:185 000 экземпляров
Тираж журнала Esquire:
135 000 тыс.
Регион распространения журнала Esquire:
Украина ближнее зарубежье
Периодичность журнала Esquire:
11 р./год
Формат журнала Esquire: А4
Количество полос журнала Esquire:230-350
Тематический указатель журнала Esquire:
Издания для мужчин, издания для женщин
42. "NIKE, Inc. нацелена на победу. У нас никогда
не было столь хороших предпосылок, чтобы с
выгодой использовать открывающиеся
возможности", - отметил президент и главный
исполнительный директор NIKE, Inc. Марк
Паркер (Mark Parker). –