Using the Crowd as an Innovation Partner by Kevin J. Boudreau and Karim R. LakhaniCommunity-Powered Problem Solving by Francis Gouillart and Douglas BillingsWhen TED Lost Control of Its Crowd by Nilofer Merchant.
SecondMuse tackles global issues using human-centered design, systems thinking, and collaboration. They understand issues' systemic causes and identify high-impact solutions through collective action and open innovation. This approach creates shared understanding, collaborative efforts, community engagement, and solutions from diverse sources. Their work includes platforms like LAUNCH and SpaceApps that engage thousands to address challenges in sustainability, space, and more.
Crowdsourcing is becoming more important for brands as consumers demand more involvement. To successfully crowdsource, brands must [1] keep participant groups small to ensure quality, [2] clearly define their goals to attract the right crowd, and [3] provide feedback to participants to respect their contributions and maintain engagement. When done right, crowdsourcing can produce fresh ideas to benefit brands.
This document discusses crowdsourcing techniques for journalists. It explains that crowdsourcing can save time, help connect with sources, and bring more voices into news reports. Some tips for crowdsourcing include stating what you know and don't know, vetting sources and information, and seeking niche opportunities. Crowdsourcing works best when the reporter engages the community, uses multiple platforms, and does not expect the public to do their full job. The document also provides examples of how crowdsourcing can be used for different story types and situations like investigations, breaking news, seasonal stories, and more.
The document discusses how crowdsourcing and crowdfunding could revolutionize public participation in urban planning and real estate development. Traditional public participation methods often result in low attendance or domination by louder voices, failing to represent the complete community. The document explores how open crowdsourcing models could engage more of the community and obtain diverse input. It also examines how crowdfunding could democratize investment and reduce costs. The future may see greater use of these new approaches to make public participation more inclusive and effective.
Crowdsourcing as a problem solving strategyMiia Kosonen
This document summarizes a paper that was presented at a conference in Helsinki, Finland in June 2013. The paper identifies 10 practices for hosting organizations to facilitate problem solving through crowdsourcing. These include providing stimulating tasks, timely feedback, encouraging interaction, appropriate rewards, building community, and choosing effective communication technologies. It also discusses assessing the crowd's knowledge, specifying tasks appropriately, providing support for task interpretation, and encouraging collaboration. The paper uses examples from InnoCentive, Lego Cuusoo, and IdeasProject to illustrate different modes of crowdsourcing.
Make it Your Business Certificate Idea champion - CopyCAMELIA POENARU
GE launched an employee crowdsourcing campaign to lower costs in their steam power systems business. The campaign recognized employees who submitted cost-saving ideas through an "Idea Champion" award. The award thanked recipients for their hard work, dedication, and innovation in helping GE's steam power systems business reduce costs and move forward successfully.
Crowdsourcing involves outsourcing tasks traditionally done by employees to a large, undefined group of people through an open call. It can improve business outcomes through new collaboration models. Examples include using crowdsourcing to generate insights, cross-pollinate ideas, and speed up processes by taking advantage of the connectivity provided by the internet and democratization of tools to address creative deficits and high rates of change.
SecondMuse tackles global issues using human-centered design, systems thinking, and collaboration. They understand issues' systemic causes and identify high-impact solutions through collective action and open innovation. This approach creates shared understanding, collaborative efforts, community engagement, and solutions from diverse sources. Their work includes platforms like LAUNCH and SpaceApps that engage thousands to address challenges in sustainability, space, and more.
Crowdsourcing is becoming more important for brands as consumers demand more involvement. To successfully crowdsource, brands must [1] keep participant groups small to ensure quality, [2] clearly define their goals to attract the right crowd, and [3] provide feedback to participants to respect their contributions and maintain engagement. When done right, crowdsourcing can produce fresh ideas to benefit brands.
This document discusses crowdsourcing techniques for journalists. It explains that crowdsourcing can save time, help connect with sources, and bring more voices into news reports. Some tips for crowdsourcing include stating what you know and don't know, vetting sources and information, and seeking niche opportunities. Crowdsourcing works best when the reporter engages the community, uses multiple platforms, and does not expect the public to do their full job. The document also provides examples of how crowdsourcing can be used for different story types and situations like investigations, breaking news, seasonal stories, and more.
The document discusses how crowdsourcing and crowdfunding could revolutionize public participation in urban planning and real estate development. Traditional public participation methods often result in low attendance or domination by louder voices, failing to represent the complete community. The document explores how open crowdsourcing models could engage more of the community and obtain diverse input. It also examines how crowdfunding could democratize investment and reduce costs. The future may see greater use of these new approaches to make public participation more inclusive and effective.
Crowdsourcing as a problem solving strategyMiia Kosonen
This document summarizes a paper that was presented at a conference in Helsinki, Finland in June 2013. The paper identifies 10 practices for hosting organizations to facilitate problem solving through crowdsourcing. These include providing stimulating tasks, timely feedback, encouraging interaction, appropriate rewards, building community, and choosing effective communication technologies. It also discusses assessing the crowd's knowledge, specifying tasks appropriately, providing support for task interpretation, and encouraging collaboration. The paper uses examples from InnoCentive, Lego Cuusoo, and IdeasProject to illustrate different modes of crowdsourcing.
Make it Your Business Certificate Idea champion - CopyCAMELIA POENARU
GE launched an employee crowdsourcing campaign to lower costs in their steam power systems business. The campaign recognized employees who submitted cost-saving ideas through an "Idea Champion" award. The award thanked recipients for their hard work, dedication, and innovation in helping GE's steam power systems business reduce costs and move forward successfully.
Crowdsourcing involves outsourcing tasks traditionally done by employees to a large, undefined group of people through an open call. It can improve business outcomes through new collaboration models. Examples include using crowdsourcing to generate insights, cross-pollinate ideas, and speed up processes by taking advantage of the connectivity provided by the internet and democratization of tools to address creative deficits and high rates of change.
The document discusses crowdsourcing employee engagement at contact centers. It recommends allowing customers to directly engage with frontline staff through two-way dialogue. It also suggests rethinking quality assurance programs, changing frontline behaviors, and using internal blogs to improve leadership and frontline engagement. The presentation is given by Amas Tenumah, Vice President of Contact Center Operations at Teleflora.
Presentation on Crowdsourcing for TEDxBNMIT eventmanikkinra
This document discusses crowdsourcing and examples of Indian brands that have used crowdsourcing. It provides definitions of crowdsourcing as outsourcing tasks to a large, undefined group of people. It then gives examples of Micromax, Meru Cabs, Hyundai, and Airtel crowdsourcing aspects of their branding, design, advertising, and content. The document emphasizes that crowdsourcing multiplies insights, speed, and collaboration for businesses. It promotes the services of Jade Magnet for integrated marketing through managed crowdsourcing.
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting AcademyGuesty, Inc.
Guesty is a professional management service for Airbnb hosts. We put together this key exchange series to create a reliable resource for Airbnb hosts who have a particular key-related question or are new to the entire process itself. Within it, we go over everything there is to know about key exchanges. From preparing yourself for your Airbnb guest communication & key exchange strategy prior to guest arrival, to going over number of keys to the various types of smart locks that could revolutionize the security of your Airbnb property and the simplicity of hosting. We even include modes of strategizing and creating back-up plans should anything not go according to plan. Begin here to perfect your hosting experience from that first impression, on. Visit us at www.guesty.com!
This poster was created to explain the finding from my dissertation in MSc Brand Leadership at the University of East Anglia. It intends to explain the overview of the collaborative consumption or the sharing economy and the case study of Airbnb.
This poster was designed by Anna Hendy. Thank Ann! ^^
This document discusses crowdsourcing and Edge Amsterdam, an online creative network that connects young creative talents to work on briefings from brands and agencies. It summarizes Edge's approach as "elite-sourcing, crowdsourcing with the right crowd." The document also outlines some benefits and downsides of crowdsourcing, and argues that while crowdsourcing works well for simple tasks, more complex creative work requires people with specialized training and experience.
This document summarizes a workshop on crowd-sourcing given by Dr. Gianluca Demartini. The workshop covered an introduction to crowd-sourcing, examples of using crowds to conduct research from Heidelberg Laureate Forum participants, and the challenges and opportunities of crowd-sourcing. Specific topics discussed included defining crowd-sourcing, incentives for crowdsourcing work, examples like citizen science and reCAPTCHA, a case study of Amazon Mechanical Turk, and addressing the ethical issues of crowd-sourcing.
Crowd Sourcing: Tap into Your Customer's BrainpowerMediaSauce
This is the presentation that James Burnes, VP of Development and Strategy and Don Schindler, Senior Digital Strategist for MediaSauce gave to business executives in Indianapolis on April 30th. The presentation covers the abilities of Crowd Sourcing and how it can help businesses and organizations with generating new ideas and staying in tune with their audience.
In this session, Gavin Kelly and Rob Girling, co-founders and principals of design and innovation company Artefact, will explore how crowdsourcing together with a strong maker culture can propel companies on a path to invention and innovation. Using their own experience in building an innovation platform, they will share insight and lessons on how to build a culture of innovation.
This presentation outlines what crowdsourcing is, examines how it has effected the advertising and marketing industry and examines whether or not it offers up a new model for creativity.
Crowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanoxThomas Hessler
Crowdsourcing utilizes online communities to accomplish tasks traditionally done by employees or contractors. A panel discussed crowdsourcing applications in industries like research and development, customer service, marketing, and recruiting. They addressed questions about transforming traditional workforces, managing community quality control and motivation, and whether crowdsourcing benefits include cost savings, faster time to market, and increased creativity.
Der Vortrag "Megatrend Crowdsourcing" wurde am 25.11.2012 auf dem Barcamp RheinMain von Burkhard Schneider gehalten. Burkhard Schneider ist Autor von best-practice-business.de/blog. In seinem Business-Ideen-Blog hat er bisher mehr als 5.000 Business-Ideen, davon mehr als500 Crowdsourcing- und Crowdfunding-Erfolgsbeispiele präsentiert. Seit mehr als sieben Jahren beschäftigt sich Burkhard Schneider schon mit dem Megatrend Crowdsourcing.
In seinen Vortrag zeigt er mehr als 15 Erfolgsbeispiele, sortiert nach der Wertschöpfungskette im Unternehmen. Anschliessend präsentiert er 10 Tipps für eine erfolgreiche Crowdsourcing-Kamapagne. Zum Schluss zeigt er noch 10 Trends innerhalb des Megatrends Crowdsourcing auf.
Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.
Migros, a large Swiss retailer, has successfully used crowdsourcing to develop new products. Through its Migipedia platform, over 15,000 ideas for new products have been submitted by the community of over 30,000 registered users. Examples include new flavors for the Blévita cereal brand and mojito-flavored toothpaste. The crowdsourcing process involves brainstorming ideas, testing prototypes, and community voting to select the final products. Crowdsourcing allows Migros to gain outside perspectives, focus on what customers want, increase customer loyalty, and lower the flop rate for new products.
Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...Michael Heiss
The document summarizes Siemens' open innovation activities including an internal idea contest on sustainability, knowledge networking using TechnoWeb, and conclusions. It describes how the idea contest and TechnoWeb platform empower employees to contribute ideas, connect with experts, and avoid bottlenecks in evaluating hundreds of submissions. The conclusion states that crowd sourcing and knowledge networking can successfully integrate external and internal innovation when properly implemented to meet employee and business needs.
A talk on my experiences building crowdsourcing applications, both at the Guardian newspaper and for my own personal projects. Presented at Web Directions @media 2010 on June 9th.
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und ÜbersichtYannig Roth
This presentation was given at ISPO's "Open Innovation Wiesn" event in Munich, on September 22nd 2014. The presentation is in English, the talk was given in Englissh too but the title was in German, in front of German innovation and marketing managers. The title means "Crowdsourcing In The FMCG Sector - Development And Overview," elmphasizing that the presentation was not only about the sports sector, but about fast-moving consumer goods to inspire ISPO's attendees.
Module 4 Circular Economy and the Creative Business Coupling Mindsets.pptxSMKCreations
This document provides an introduction to a course on applying circular economy principles to creative businesses. It discusses key concepts like what is considered a creative business and trends reshaping the industry. The document outlines four main ways to embed circularity in a creative startup: 1) Check the "R-ladder" to prioritize strategies, 2) Map the value chain, 3) Consider material ownership models, and 4) Pick the right circular business model. Examples of circular business models given include product life extension and sharing platforms. The document aims to teach participants how to apply circular economy approaches in creative industries.
Crowdsourcing - everything you ever wanted to knowYoni Kish
The document discusses the concept of crowdsourcing, which involves outsourcing tasks traditionally performed by employees to a large, undefined group of people through an open call. It provides definitions of crowdsourcing and different types, including collective intelligence, crowd creation, crowdtasking, crowd filtering, and crowdfunding. The document also discusses the logic and motivations behind why crowds can outperform employees for certain tasks. It provides several examples of successful crowdsourcing.
The document discusses crowdsourcing employee engagement at contact centers. It recommends allowing customers to directly engage with frontline staff through two-way dialogue. It also suggests rethinking quality assurance programs, changing frontline behaviors, and using internal blogs to improve leadership and frontline engagement. The presentation is given by Amas Tenumah, Vice President of Contact Center Operations at Teleflora.
Presentation on Crowdsourcing for TEDxBNMIT eventmanikkinra
This document discusses crowdsourcing and examples of Indian brands that have used crowdsourcing. It provides definitions of crowdsourcing as outsourcing tasks to a large, undefined group of people. It then gives examples of Micromax, Meru Cabs, Hyundai, and Airtel crowdsourcing aspects of their branding, design, advertising, and content. The document emphasizes that crowdsourcing multiplies insights, speed, and collaboration for businesses. It promotes the services of Jade Magnet for integrated marketing through managed crowdsourcing.
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting AcademyGuesty, Inc.
Guesty is a professional management service for Airbnb hosts. We put together this key exchange series to create a reliable resource for Airbnb hosts who have a particular key-related question or are new to the entire process itself. Within it, we go over everything there is to know about key exchanges. From preparing yourself for your Airbnb guest communication & key exchange strategy prior to guest arrival, to going over number of keys to the various types of smart locks that could revolutionize the security of your Airbnb property and the simplicity of hosting. We even include modes of strategizing and creating back-up plans should anything not go according to plan. Begin here to perfect your hosting experience from that first impression, on. Visit us at www.guesty.com!
This poster was created to explain the finding from my dissertation in MSc Brand Leadership at the University of East Anglia. It intends to explain the overview of the collaborative consumption or the sharing economy and the case study of Airbnb.
This poster was designed by Anna Hendy. Thank Ann! ^^
This document discusses crowdsourcing and Edge Amsterdam, an online creative network that connects young creative talents to work on briefings from brands and agencies. It summarizes Edge's approach as "elite-sourcing, crowdsourcing with the right crowd." The document also outlines some benefits and downsides of crowdsourcing, and argues that while crowdsourcing works well for simple tasks, more complex creative work requires people with specialized training and experience.
This document summarizes a workshop on crowd-sourcing given by Dr. Gianluca Demartini. The workshop covered an introduction to crowd-sourcing, examples of using crowds to conduct research from Heidelberg Laureate Forum participants, and the challenges and opportunities of crowd-sourcing. Specific topics discussed included defining crowd-sourcing, incentives for crowdsourcing work, examples like citizen science and reCAPTCHA, a case study of Amazon Mechanical Turk, and addressing the ethical issues of crowd-sourcing.
Crowd Sourcing: Tap into Your Customer's BrainpowerMediaSauce
This is the presentation that James Burnes, VP of Development and Strategy and Don Schindler, Senior Digital Strategist for MediaSauce gave to business executives in Indianapolis on April 30th. The presentation covers the abilities of Crowd Sourcing and how it can help businesses and organizations with generating new ideas and staying in tune with their audience.
In this session, Gavin Kelly and Rob Girling, co-founders and principals of design and innovation company Artefact, will explore how crowdsourcing together with a strong maker culture can propel companies on a path to invention and innovation. Using their own experience in building an innovation platform, they will share insight and lessons on how to build a culture of innovation.
This presentation outlines what crowdsourcing is, examines how it has effected the advertising and marketing industry and examines whether or not it offers up a new model for creativity.
Crowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanoxThomas Hessler
Crowdsourcing utilizes online communities to accomplish tasks traditionally done by employees or contractors. A panel discussed crowdsourcing applications in industries like research and development, customer service, marketing, and recruiting. They addressed questions about transforming traditional workforces, managing community quality control and motivation, and whether crowdsourcing benefits include cost savings, faster time to market, and increased creativity.
Der Vortrag "Megatrend Crowdsourcing" wurde am 25.11.2012 auf dem Barcamp RheinMain von Burkhard Schneider gehalten. Burkhard Schneider ist Autor von best-practice-business.de/blog. In seinem Business-Ideen-Blog hat er bisher mehr als 5.000 Business-Ideen, davon mehr als500 Crowdsourcing- und Crowdfunding-Erfolgsbeispiele präsentiert. Seit mehr als sieben Jahren beschäftigt sich Burkhard Schneider schon mit dem Megatrend Crowdsourcing.
In seinen Vortrag zeigt er mehr als 15 Erfolgsbeispiele, sortiert nach der Wertschöpfungskette im Unternehmen. Anschliessend präsentiert er 10 Tipps für eine erfolgreiche Crowdsourcing-Kamapagne. Zum Schluss zeigt er noch 10 Trends innerhalb des Megatrends Crowdsourcing auf.
Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.
Migros, a large Swiss retailer, has successfully used crowdsourcing to develop new products. Through its Migipedia platform, over 15,000 ideas for new products have been submitted by the community of over 30,000 registered users. Examples include new flavors for the Blévita cereal brand and mojito-flavored toothpaste. The crowdsourcing process involves brainstorming ideas, testing prototypes, and community voting to select the final products. Crowdsourcing allows Migros to gain outside perspectives, focus on what customers want, increase customer loyalty, and lower the flop rate for new products.
Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...Michael Heiss
The document summarizes Siemens' open innovation activities including an internal idea contest on sustainability, knowledge networking using TechnoWeb, and conclusions. It describes how the idea contest and TechnoWeb platform empower employees to contribute ideas, connect with experts, and avoid bottlenecks in evaluating hundreds of submissions. The conclusion states that crowd sourcing and knowledge networking can successfully integrate external and internal innovation when properly implemented to meet employee and business needs.
A talk on my experiences building crowdsourcing applications, both at the Guardian newspaper and for my own personal projects. Presented at Web Directions @media 2010 on June 9th.
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und ÜbersichtYannig Roth
This presentation was given at ISPO's "Open Innovation Wiesn" event in Munich, on September 22nd 2014. The presentation is in English, the talk was given in Englissh too but the title was in German, in front of German innovation and marketing managers. The title means "Crowdsourcing In The FMCG Sector - Development And Overview," elmphasizing that the presentation was not only about the sports sector, but about fast-moving consumer goods to inspire ISPO's attendees.
Module 4 Circular Economy and the Creative Business Coupling Mindsets.pptxSMKCreations
This document provides an introduction to a course on applying circular economy principles to creative businesses. It discusses key concepts like what is considered a creative business and trends reshaping the industry. The document outlines four main ways to embed circularity in a creative startup: 1) Check the "R-ladder" to prioritize strategies, 2) Map the value chain, 3) Consider material ownership models, and 4) Pick the right circular business model. Examples of circular business models given include product life extension and sharing platforms. The document aims to teach participants how to apply circular economy approaches in creative industries.
Crowdsourcing - everything you ever wanted to knowYoni Kish
The document discusses the concept of crowdsourcing, which involves outsourcing tasks traditionally performed by employees to a large, undefined group of people through an open call. It provides definitions of crowdsourcing and different types, including collective intelligence, crowd creation, crowdtasking, crowd filtering, and crowdfunding. The document also discusses the logic and motivations behind why crowds can outperform employees for certain tasks. It provides several examples of successful crowdsourcing.
The document discusses the Design Council's approach to using design as a framework for innovation in public services. It advocates taking a people-centered approach through observation and understanding user needs, visualizing concepts, collaboratively prototyping ideas through iteration. This allows organizations to manage risk, solve problems efficiently and deliver better outcomes for citizens. The Design Council offers coaching support to help public bodies apply design-led approaches to challenges.
This document discusses using creative crowdsourcing to source marketing and advertising ideas from online communities. Some key points:
- Crowdsourcing leverages the wisdom of large, connected crowds to accomplish tasks more cheaply and quickly than traditional agencies.
- For the right briefs, crowdsourcing can generate innovative ideas from thousands of diverse creatives, provide consumer insights, and be lower cost and faster than agencies.
- Challenges include protecting intellectual property, selecting the best idea from many submissions, managing community expectations, and dealing with resistant agencies.
A primer to the topic of innovation, dispelling some myths on innovation, introducing it as a discipline, and looking at some relevant tools and case studies.
This document summarizes a presentation given by Paul Woods at Trinity College Dublin on leadership, innovation, and successful technology management. The presentation discusses defining leadership versus management, cultivating leadership skills, admiring leadership qualities in others. It also covers defining innovation, balancing business focus with innovation, and understanding value creation for customers. Finally, it discusses establishing clear project plans, prioritizing customer value, setting key performance indicators, and fostering a startup culture of high-energy teams and a "demo or die" mentality.
INNOVATION MANAGEMENT IN SUPPLY CHAIN LOGISTICS MANAGEMENT - Lecture 1.pptxHassanHani5
This document provides an overview of an innovation management course being taught at the Institute of Business Management. The course covers topics such as the basic concepts of innovation, trends in logistics and supply chain management, and the effects of emerging technologies like artificial intelligence and 3D printing on supply chains. The course is taught by Muhammad Ahsan and includes assignments, quizzes, and exams. Innovation is defined as starting from problem recognition and leading to the best solution. Several innovation activities that organizations can use are also outlined, including ideation sessions, hackathons, and human-centered design. The relationship between invention, ideas, and innovation is explored, with innovation requiring the exploitation of an idea for customer benefit. Drivers of innovation
Wikinomics: crowdsharing and innovation Rahul Singh
This document discusses the concepts of Wikinomics and crowdsourcing. Wikinomics refers to the effects of extensive collaboration and user participation on business, as popularized in a 2006 book. Crowdsourcing involves outsourcing tasks to a distributed group of people through an open call. The document outlines the central ideas of Wikinomics such as openness, sharing, and acting globally. It also discusses the benefits and challenges of crowdsourcing, including crowd-wisdom, crowd-voting, crowdsourced design, and crowd-funding. Finally, it provides examples of successful crowdsourcing implementations in each of these areas.
Good Rebels Webinar: Crowdsourcing and Co-creation Good Rebels
Crowdsourcing involves outsourcing tasks traditionally performed by employees to a large, undefined group of people using the internet. It can include open innovation, where companies share ideas to maintain a competitive edge, and shared knowledge initiatives like citizen journalism. Co-creation involves end-users and stakeholders in the innovation process to understand needs and design, prototype, and refine solutions. Crowdfunding is another form that funds projects through small individual contributions. The document provides examples and best practices for crowdsourcing and co-creation initiatives.
TCI 2014 Clusters and open innovation: A well performing teamTCI Network
The document discusses how open innovation can benefit clusters. It argues that clusters and open innovation form a "winning team" by combining the networking and collaboration benefits of clusters with the expanded idea generation and market integration opportunities of open innovation. The document provides examples of how the ICT Cluster Bern has successfully used open innovation approaches like crowd-sourcing and cross-border projects to generate new ideas and solutions. While open innovation presents challenges in evaluating and implementing all ideas, the document concludes that it can greatly benefit clusters when implemented effectively.
The document describes a Crisis Response Design Camp organized by Jonas Landgren. The objectives of the camp are to explore crisis response from a design perspective through field work and design projects. It introduces human-centered design (HCD) as a framework using the three phases of Hear, Create and Deliver. The camp activities include a field expedition to interview people in Tilburg about crisis preparedness and response, followed by an idea playground session to develop design opportunities and ideas based on insights from the field work.
XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMYStijn De Mil
This presentation gives an overview of the LeanFactory model developed by Christophe Benoit and Stijn De Mil of the department of Design and Technology at the Erasmus University College Brussels. It combines digital disruption, open services innovation and the lean approach into a LeanFactory methodology that will be applied in the Brussels region to enforce SME's.
This document contains 3 case studies related to digital experiences and customer service. It discusses projects with KCOM focused on digital culture and collaboration, a project with Vodafone to plan 24/7 digital assistance, and a current project with a UK plc to develop a new customer vision and strategy. Key insights involve the importance of real-world, real-time knowledge and contextual understanding to drive organizational change and improve customer experiences.
TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...TCI Network
The document discusses a collaboration project between clusters in Norway called "Global Innovation Winners" that aims to increase competitiveness and create global innovation leaders. It outlines the background and goals of the project, which include helping clusters innovate at a greater pace, encourage spin-offs, increase collaboration, and form relationships with globally leading institutions. The project also identifies 12 vital factors for success as global innovation winners and defines sub-projects focused on areas like system engineering, big data analysis, and disruptive innovation.
Innovation workshop: Challenges requiring innovative ideas from SMEs.
Presentation to the delegates who learnt about selected challenges from large organisations (Council, Hospitals, NHS, Global Corporates). They also heard summaries of specific challenges for the first time from two hospitals and the council.
Two key markets addressed
a) Health
b) Low Carbon | Sustainability
Presenters:
Hugo Russell, Innovation Birmingham
Shokat Akbar, Birmingham Community Healthcare
Dr Jackie Homan, Birmingham City Council
Dr Aziza Mahomed, University Hospital Birmingham
Dr Vicki Ensor, MIDRU, Heartlands Hospital
Neel Banerjee of Urban Airship and Gene Ehrbar of ISITE Design discuss strategy and tips for making digital disruption a part of business large and small.
This document summarizes a strategic briefing about digital disruption. The briefing covers:
1) What digital disruption is, including how it uses digital tools to fundamentally alter products/services.
2) Why customer-focused ideation techniques are critical for driving new product development in a digital context.
3) How enterprise organizations can foster collaborative innovation teams across departments to harness the power of digital disruption and avoid being disrupted themselves. The briefing advocates starting with customer problems, exploring adjacent possibilities, and using rapid iteration to validate solutions.
Open Inclusion provides insights from people with diverse perspectives and needs to drive inclusive innovation. They help organizations understand user needs more deeply to create products and services that benefit more people. Their approach prioritizes emerging technologies that solve strong unmet needs, such as sonification of graphs for people who are blind or learn differently. Engaging customers with disabilities in the design process often leads to solutions that are more inclusive and better overall.
The document is a presentation on value chain analysis as a strategic management tool. It discusses value chain analysis as a way to identify core competencies, recognize competitive advantages, and assess opportunities for improving internal processes. The presentation covers Porter's value chain model, examples of value chain analyses, using value chain analysis to evaluate competitive advantages through assessing costs, differentiation strategies, and vertical linkages. It also provides frameworks for applying value chain analysis, including analyzing industry competition and a company's core competencies, product segments, and generic strategies.
The document summarizes a company's business operations and financial performance from 2004-2009. The core business is distribution and retailing, with diversification into soft goods, furniture, and cosmetics. In 2007, turnover crossed 11.854 billion. While the target was to double turnover to $20 billion by 2009, turnover actually decreased by 6% that year due to effective cost control measures. However, core operating profit increased by 29% and shareholders' profit increased by 39%.
The document discusses Zara, a large fashion company that was started in 1975 in Spain. Zara formed the parent company Inditex in 1985 which is now worth over €10 billion with over 4264 stores and over 89,112 employees worldwide. Zara pioneered a model of "fast fashion", generating over 64% of Inditex's sales with 1520 stores in 72 countries that generate €6.8 billion in annual revenue. Key to Zara's success is launching approximately 11,000 new fashion items per year, much more than competitors, with lower lead times to market through an autonomous store model.
This document summarizes a case study on Louis Vuitton's operations in Japan. It provides background on Louis Vuitton's founding in France in 1854. It then discusses the company's strong growth in Japan from 2002-2004, with annual sales reaching $3.8 billion, due to high quality products and premium pricing. The summary also lists Louis Vuitton's strengths as its brand image and attention to store design, as well as opportunities in the growing Japanese market, but notes threats such as economic downturns and competition from other luxury brands. It recommends diversifying products and markets as well as educating customers on identifying counterfeits.
Amar Chitra Katha, founded in 1967, is one of India's largest comic book publishers known for retelling stories from Indian epics, mythology, and folklore. It was highly successful in print, selling over 90 million copies in 20 languages. However, with the rise of digital media like the internet, television, and mobile devices, Amar Chitra Katha's print sales began declining as readers' habits shifted online. This necessitated a strategic shift towards digital platforms and animated content to remain relevant in a changing media landscape.
The document lists the top 10 countries worst hit by terrorism according to the Terrorism Index, with Iraq ranked first with a TI of 9.56, followed by Pakistan and Afghanistan. The Terrorism Index is a measure that ranks nations based on factors associated with terrorist attacks over a 10-year period to illustrate trends and provide data for researchers and policymakers to analyze.
Infographics on new retail service and business canvas modelAbhishek kyal
The document proposes a new service called Caring Your Appliances that provides customized annual maintenance contract plans for customers' electronic devices. It will offer on-site maintenance and repairs for appliances, computers, AC units, and other electronics. Customers can choose between three different plan levels and receive 24/7 service within 3 hours. The business aims to target medium to high income individuals, corporations, schools, and other institutions by offering flexible service options and competitive pricing.
Marketing research retail case starbucksAbhishek kyal
This document contains a market research project presentation on the Indian retail industry and a case study of Starbucks' expansion abroad. It includes sections on the evolution and types of the Indian retail industry, a SWOT analysis, and breakdown of the industry size and revenues. For Starbucks, it outlines the company's mission, competitors, strengths in core competencies, problems faced, growth initiatives like new products, and recommendations.
TRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINEAbhishek kyal
This document outlines Abhishek Kyal's presentation on turning ideas into a money machine through entrepreneurship. It discusses that entrepreneurship requires vision and overcoming obstacles. It also explains the CULTURE model for entrepreneurship which focuses on culture, uniqueness, strategy, technology, opportunity, management, and resources. Additionally, it provides tips for finding business ideas, screening opportunities, and bootstrapping resources. Finally, the document discusses business strategy and differentiating through factors like costs, niche targeting, and innovation to achieve superior financial performance.
The document discusses the theory of emotional buckets put forth by Tom Rath and Donald Clifton, which states that people feel good when their emotional bucket is full and feel awful when it is empty. It notes that relentless negativity can have harmful effects, while positivity increases productivity. The "magic ratio" suggests having five positive interactions for every negative one. Filling emotional buckets through preventing negativity, focusing on positives, building strong relationships, and giving unexpectedly can lead to benefits like a more engaged workplace and improved health and happiness.
integrated marketing communication (IMC) of Modi sarkarAbhishek kyal
The document summarizes the 2014 Indian election campaign of the Bharatiya Janata Party (BJP). The BJP is one of India's major political parties, formed in 1951 with the ideology of "Integral Humanism." During the campaign, the BJP promised to address important issues like rising prices, corruption, and infrastructure development. The objectives of the BJP campaign were to gain the faith and loyalty of masses in India and abroad, motivate youth voters, and call for change. The campaign utilized rallies, social media, videos, and a mobile app to reach over 15,000 spots per day for three months.
Depreciation at delta & singapore airline (HBR)Abhishek kyal
solution on Depreciation at delta and Singapore airlines by HBR. This is a very famous case study about depreciation , changes in method and impact on Profit.
This is a brief ppt about gst it's impact advantages and also include a hypothetical numerical example. This ppt has bullets points only so you need to read about those points.
Feelings and empathy in organisational behaviourAbhishek kyal
This is brief presentation about individual about there feelings and empathy, their behavior and response to the situation and prepare your action accordingly.
This document summarizes Coca-Cola's digital marketing strategies over the past 128 years since its founding. It discusses how Coca-Cola uses social media like Facebook and Twitter, as well as mobile apps and games, to directly engage with customers and spread brand messages. Specific campaigns mentioned include Share a Coke, which lets users personalize Coke bottles on Facebook, and initiatives around major events like the FIFA World Cup to promote themes of togetherness and recycling.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
2. + SOURCING=
Crowd sourcing is the process of getting
work done, usually online, from a crowd of
people.
CROWD
SOURCING
3. • Accelerate Innovation
• Share Ideas
• Re-invent Business Model
• Engage Consumers or Citizens
• Save Cost
• Increase Efficiency
4. WHEN AND HOW TO CROWD SOURCE
THERE ARE FOUR MAIN APPROACHES TO CROWD SOURCING
ONTEST
OLLABORATIVE COMMUNITIES
OMPLEMENTORS
&
LABOUR MARKET
TO TAKE THE FULL ADVANTAGE OF CROWD-POWERED INNOVATION , WE NEED TO
UNDERSTAND WHAT KIND OF PROBLEMS, BENEFITS CROWDS CAN OUTPERFORM FOR
CERTAIN TYPES OF PROBLEMS
5. PURPOSE CHALLENGES BEST USE
GENERATING SOLUTION
TO COMPLEX PROBLEM
THROUGH LARGE SCALE
AND
DIVERSE INDEPENDENT
IDENTIFY THE
PROBLEM CROWD CAN
HANDEL AND THE
PROBLEM MUST BE
GENERAL
HIGHLY
CHALLANGING
TECHNICAL,
ANANALYTICAL,
CREATIVITY OR
ASTHETIC PROJECTS
CONTESTS
WIKI,OPEN-
COLLABORATION
PROJECT,
FAQ’s,
LACK OF SHARED
CULTURE AND
COHESIVENESS,
MAKING HARDER TO
CONTROL,INTELECTUAL
PROPERTY CANNOT BE
PROTECTED
AGGREGATING A
LARGE NO OF
DIVERSE
CONTRIBUTION INTO
A VALUE CREATING
WHOLE
COLLABORATIVE
COMMUNITIES
6. PURPOSE CHALLENGES BEST USE
ENCOURAGING
INNOVATIVE
SOLUTION TO USERS
DIFF. PROB. WITH
YOUR CORE
PRODUCT
TECHNOLOGICALLY
DAUNTING TO PROVIDE
ACCESS AND INF. IN THE
CORE PRODUCT WHILE
PROCTECTIN TOUR
ASSETS
OPEN
OPERATIONAL,PR
ODUCT,CONTENT
MASHUP,APPS.
WELL-ESTAB
CATEGORIES OF WORK
CAN BE DESCRIBED AND
EVELUATED,HUMAIN
COMPUTATION AND
REPEATED TASK
IDENTIFYING WHICH
PROB TO FARM OUT
AND WHO IN THE
ORG.WILL LABOUR
POOL IS DIFFICULT.
EFFICIENTLY AND
FLEXIBLY
MATCHING TALENT
OR DISCRETE TASK.
COMPLEMENTORS
LABOR
MARKETS
7. CO-RELATION
Co-creation is a form of ECONOMIC STRATEGY that emphasizes
the generation and ongoing realization of mutual Company-Customer
value. It views markets as platforms for firms and active customers to
share , combine and renew each other's resources and capabilities
to create value through new forms of interaction, service and learning
mechanisms.