SlideShare a Scribd company logo
MANAGING THE
CROWD
PRESENTATION BY :
ABHISHEK KYAL
+ SOURCING=
Crowd sourcing is the process of getting
work done, usually online, from a crowd of
people.
CROWD
SOURCING
• Accelerate Innovation
• Share Ideas
• Re-invent Business Model
• Engage Consumers or Citizens
• Save Cost
• Increase Efficiency
WHEN AND HOW TO CROWD SOURCE
THERE ARE FOUR MAIN APPROACHES TO CROWD SOURCING
ONTEST
OLLABORATIVE COMMUNITIES
OMPLEMENTORS
&
LABOUR MARKET
TO TAKE THE FULL ADVANTAGE OF CROWD-POWERED INNOVATION , WE NEED TO
UNDERSTAND WHAT KIND OF PROBLEMS, BENEFITS CROWDS CAN OUTPERFORM FOR
CERTAIN TYPES OF PROBLEMS
PURPOSE CHALLENGES BEST USE
GENERATING SOLUTION
TO COMPLEX PROBLEM
THROUGH LARGE SCALE
AND
DIVERSE INDEPENDENT
IDENTIFY THE
PROBLEM CROWD CAN
HANDEL AND THE
PROBLEM MUST BE
GENERAL
HIGHLY
CHALLANGING
TECHNICAL,
ANANALYTICAL,
CREATIVITY OR
ASTHETIC PROJECTS
CONTESTS
WIKI,OPEN-
COLLABORATION
PROJECT,
FAQ’s,
LACK OF SHARED
CULTURE AND
COHESIVENESS,
MAKING HARDER TO
CONTROL,INTELECTUAL
PROPERTY CANNOT BE
PROTECTED
AGGREGATING A
LARGE NO OF
DIVERSE
CONTRIBUTION INTO
A VALUE CREATING
WHOLE
COLLABORATIVE
COMMUNITIES
PURPOSE CHALLENGES BEST USE
ENCOURAGING
INNOVATIVE
SOLUTION TO USERS
DIFF. PROB. WITH
YOUR CORE
PRODUCT
TECHNOLOGICALLY
DAUNTING TO PROVIDE
ACCESS AND INF. IN THE
CORE PRODUCT WHILE
PROCTECTIN TOUR
ASSETS
OPEN
OPERATIONAL,PR
ODUCT,CONTENT
MASHUP,APPS.
WELL-ESTAB
CATEGORIES OF WORK
CAN BE DESCRIBED AND
EVELUATED,HUMAIN
COMPUTATION AND
REPEATED TASK
IDENTIFYING WHICH
PROB TO FARM OUT
AND WHO IN THE
ORG.WILL LABOUR
POOL IS DIFFICULT.
EFFICIENTLY AND
FLEXIBLY
MATCHING TALENT
OR DISCRETE TASK.
COMPLEMENTORS
LABOR
MARKETS
CO-RELATION
Co-creation is a form of ECONOMIC STRATEGY that emphasizes
the generation and ongoing realization of mutual Company-Customer
value. It views markets as platforms for firms and active customers to
share , combine and renew each other's resources and capabilities
to create value through new forms of interaction, service and learning
mechanisms.
IDENTIFY LARGE
PROBLEM
DEVELOP HYPOTHESES
CONDUCT EXPERIMENT TO
TEST HYPOTHESES
CONTINIOUSLY GENERATE NEW
INSIGHTS FROM DATA
LEARN
BY
“LISTENING
LOUDELY”
REALIGN
THE
CROWD
BE OPEN
IN THE
WAYS
THAT
MATTERS
THREE APPROACHES BY TED
Managing the crowd-  HBR article

More Related Content

Viewers also liked

Amas tenumah teleflora
Amas tenumah telefloraAmas tenumah teleflora
Amas tenumah teleflora
dhadobas
 
Crowd and The Cloud - SkySong Connect - CJ Cornell
Crowd and The Cloud - SkySong Connect - CJ CornellCrowd and The Cloud - SkySong Connect - CJ Cornell
Crowd and The Cloud - SkySong Connect - CJ Cornell
CJ Cornell
 
Presentation on Crowdsourcing for TEDxBNMIT event
Presentation on Crowdsourcing for TEDxBNMIT eventPresentation on Crowdsourcing for TEDxBNMIT event
Presentation on Crowdsourcing for TEDxBNMIT event
manikkinra
 
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting AcademyEverything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Guesty, Inc.
 
A case study of Airbnb, 2015
A case study of Airbnb, 2015A case study of Airbnb, 2015
A case study of Airbnb, 2015
Punnaboot Hanchalay
 
Presentation Edge Amsterdam Crowdsourcing
Presentation Edge Amsterdam CrowdsourcingPresentation Edge Amsterdam Crowdsourcing
Presentation Edge Amsterdam Crowdsourcing
Derek Ariëns
 
Workshop on Crowd-sourcing
Workshop on Crowd-sourcingWorkshop on Crowd-sourcing
Workshop on Crowd-sourcing
eXascale Infolab
 
Crowd Sourcing: Tap into Your Customer's Brainpower
Crowd Sourcing: Tap into Your Customer's BrainpowerCrowd Sourcing: Tap into Your Customer's Brainpower
Crowd Sourcing: Tap into Your Customer's Brainpower
MediaSauce
 
Crowd Sourcing Platforms - An UnPresentation
Crowd Sourcing Platforms - An UnPresentationCrowd Sourcing Platforms - An UnPresentation
Crowd Sourcing Platforms - An UnPresentation
Social Media Performance Group
 
From Crowdsourcing to Crowd Making: The Path From Ideas to Solutions
From Crowdsourcing to Crowd Making: The Path From Ideas to SolutionsFrom Crowdsourcing to Crowd Making: The Path From Ideas to Solutions
From Crowdsourcing to Crowd Making: The Path From Ideas to Solutions
Seattle Interactive Conference
 
Crowdsourcing
CrowdsourcingCrowdsourcing
Crowdsourcing
yayayaya76
 
Crowdsourcing Creative Ideas
Crowdsourcing Creative IdeasCrowdsourcing Creative Ideas
Crowdsourcing Creative Ideas
quirkemarketing
 
Crowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanox
Crowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanoxCrowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanox
Crowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanox
Thomas Hessler
 
Megatrend Crowdsourcing
Megatrend CrowdsourcingMegatrend Crowdsourcing
Megatrend Crowdsourcing
Burkhard Schneider
 
Crowdsourcing for Marketing Workshop - New York
Crowdsourcing for Marketing Workshop - New YorkCrowdsourcing for Marketing Workshop - New York
Crowdsourcing for Marketing Workshop - New York
Ross Dawson
 
Crowd Sourcing
Crowd SourcingCrowd Sourcing
Crowd Sourcing
Sandy Cosser
 
Crowdsourcing @ Migros
Crowdsourcing @ MigrosCrowdsourcing @ Migros
Crowdsourcing @ Migros
Migros
 
Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...
Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...
Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...
Michael Heiss
 
Building crowdsourcing applications
Building crowdsourcing applicationsBuilding crowdsourcing applications
Building crowdsourcing applications
Simon Willison
 

Viewers also liked (19)

Amas tenumah teleflora
Amas tenumah telefloraAmas tenumah teleflora
Amas tenumah teleflora
 
Crowd and The Cloud - SkySong Connect - CJ Cornell
Crowd and The Cloud - SkySong Connect - CJ CornellCrowd and The Cloud - SkySong Connect - CJ Cornell
Crowd and The Cloud - SkySong Connect - CJ Cornell
 
Presentation on Crowdsourcing for TEDxBNMIT event
Presentation on Crowdsourcing for TEDxBNMIT eventPresentation on Crowdsourcing for TEDxBNMIT event
Presentation on Crowdsourcing for TEDxBNMIT event
 
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting AcademyEverything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
Everything You Need to Know About Airbnb Key Exchanges: Guesty Hosting Academy
 
A case study of Airbnb, 2015
A case study of Airbnb, 2015A case study of Airbnb, 2015
A case study of Airbnb, 2015
 
Presentation Edge Amsterdam Crowdsourcing
Presentation Edge Amsterdam CrowdsourcingPresentation Edge Amsterdam Crowdsourcing
Presentation Edge Amsterdam Crowdsourcing
 
Workshop on Crowd-sourcing
Workshop on Crowd-sourcingWorkshop on Crowd-sourcing
Workshop on Crowd-sourcing
 
Crowd Sourcing: Tap into Your Customer's Brainpower
Crowd Sourcing: Tap into Your Customer's BrainpowerCrowd Sourcing: Tap into Your Customer's Brainpower
Crowd Sourcing: Tap into Your Customer's Brainpower
 
Crowd Sourcing Platforms - An UnPresentation
Crowd Sourcing Platforms - An UnPresentationCrowd Sourcing Platforms - An UnPresentation
Crowd Sourcing Platforms - An UnPresentation
 
From Crowdsourcing to Crowd Making: The Path From Ideas to Solutions
From Crowdsourcing to Crowd Making: The Path From Ideas to SolutionsFrom Crowdsourcing to Crowd Making: The Path From Ideas to Solutions
From Crowdsourcing to Crowd Making: The Path From Ideas to Solutions
 
Crowdsourcing
CrowdsourcingCrowdsourcing
Crowdsourcing
 
Crowdsourcing Creative Ideas
Crowdsourcing Creative IdeasCrowdsourcing Creative Ideas
Crowdsourcing Creative Ideas
 
Crowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanox
Crowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanoxCrowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanox
Crowd Sourcing panel #webplay at pnp with #fixya #peerpong #zecco #zanox
 
Megatrend Crowdsourcing
Megatrend CrowdsourcingMegatrend Crowdsourcing
Megatrend Crowdsourcing
 
Crowdsourcing for Marketing Workshop - New York
Crowdsourcing for Marketing Workshop - New YorkCrowdsourcing for Marketing Workshop - New York
Crowdsourcing for Marketing Workshop - New York
 
Crowd Sourcing
Crowd SourcingCrowd Sourcing
Crowd Sourcing
 
Crowdsourcing @ Migros
Crowdsourcing @ MigrosCrowdsourcing @ Migros
Crowdsourcing @ Migros
 
Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...
Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...
Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Sie...
 
Building crowdsourcing applications
Building crowdsourcing applicationsBuilding crowdsourcing applications
Building crowdsourcing applications
 

Similar to Managing the crowd- HBR article

Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und Übersicht
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und ÜbersichtCrowdsourcing In Der Konsumgüterbranche - Entwicklung Und Übersicht
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und Übersicht
Yannig Roth
 
Module 4 Circular Economy and the Creative Business Coupling Mindsets.pptx
Module 4 Circular Economy and the Creative Business Coupling Mindsets.pptxModule 4 Circular Economy and the Creative Business Coupling Mindsets.pptx
Module 4 Circular Economy and the Creative Business Coupling Mindsets.pptx
SMKCreations
 
Crowdsourcing - everything you ever wanted to know
Crowdsourcing - everything you ever wanted to knowCrowdsourcing - everything you ever wanted to know
Crowdsourcing - everything you ever wanted to know
Yoni Kish
 
Championing great design to improve lives | Daniel Letts | November 2014
Championing great design to improve lives | Daniel Letts | November 2014Championing great design to improve lives | Daniel Letts | November 2014
Championing great design to improve lives | Daniel Letts | November 2014
Department for Communities and Local Government Local Digital Campaign
 
Media140 London Idea Bounty
Media140 London Idea BountyMedia140 London Idea Bounty
Media140 London Idea Bounty
media 140
 
What is Innovation?
What is Innovation?What is Innovation?
What is Innovation?
Yazid Azahari
 
Leadership & innovation 2014
Leadership & innovation 2014Leadership & innovation 2014
Leadership & innovation 2014
Paul Woods
 
INNOVATION MANAGEMENT IN SUPPLY CHAIN LOGISTICS MANAGEMENT - Lecture 1.pptx
INNOVATION MANAGEMENT IN SUPPLY CHAIN  LOGISTICS MANAGEMENT - Lecture 1.pptxINNOVATION MANAGEMENT IN SUPPLY CHAIN  LOGISTICS MANAGEMENT - Lecture 1.pptx
INNOVATION MANAGEMENT IN SUPPLY CHAIN LOGISTICS MANAGEMENT - Lecture 1.pptx
HassanHani5
 
Wikinomics: crowdsharing and innovation
Wikinomics: crowdsharing and innovation Wikinomics: crowdsharing and innovation
Wikinomics: crowdsharing and innovation
Rahul Singh
 
Good Rebels Webinar: Crowdsourcing and Co-creation
Good Rebels Webinar: Crowdsourcing and Co-creation Good Rebels Webinar: Crowdsourcing and Co-creation
Good Rebels Webinar: Crowdsourcing and Co-creation
Good Rebels
 
Module 4: Coupling Mindset
Module 4: Coupling MindsetModule 4: Coupling Mindset
Module 4: Coupling Mindset
StephenMcKechnie3
 
TCI 2014 Clusters and open innovation: A well performing team
TCI 2014 Clusters and open innovation: A well performing teamTCI 2014 Clusters and open innovation: A well performing team
TCI 2014 Clusters and open innovation: A well performing team
TCI Network
 
Human Centered Design Talk
Human Centered Design TalkHuman Centered Design Talk
Human Centered Design Talk
Chalmers University of Technology
 
XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMY
XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMYXCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMY
XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMY
Stijn De Mil
 
Presentation: The QoE (Case Study)
Presentation: The QoE (Case Study)Presentation: The QoE (Case Study)
Presentation: The QoE (Case Study)
Christina Azzam
 
TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...
TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...
TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...
TCI Network
 
Innovation Engine workshop presentation & challenges
Innovation Engine workshop presentation & challengesInnovation Engine workshop presentation & challenges
Innovation Engine workshop presentation & challenges
Innovation Birmingham Ltd
 
Digital Disruption: From Zero to Sixty
Digital Disruption: From Zero to SixtyDigital Disruption: From Zero to Sixty
Digital Disruption: From Zero to Sixty
ISITE Design is now Connective DX
 
Digital Disruption: From Zero to Sixty
Digital Disruption: From Zero to SixtyDigital Disruption: From Zero to Sixty
Digital Disruption: From Zero to Sixty
Connective DX
 
The value of inclusion-led innovation
The value of inclusion-led innovationThe value of inclusion-led innovation
The value of inclusion-led innovation
Christine Hemphill
 

Similar to Managing the crowd- HBR article (20)

Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und Übersicht
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und ÜbersichtCrowdsourcing In Der Konsumgüterbranche - Entwicklung Und Übersicht
Crowdsourcing In Der Konsumgüterbranche - Entwicklung Und Übersicht
 
Module 4 Circular Economy and the Creative Business Coupling Mindsets.pptx
Module 4 Circular Economy and the Creative Business Coupling Mindsets.pptxModule 4 Circular Economy and the Creative Business Coupling Mindsets.pptx
Module 4 Circular Economy and the Creative Business Coupling Mindsets.pptx
 
Crowdsourcing - everything you ever wanted to know
Crowdsourcing - everything you ever wanted to knowCrowdsourcing - everything you ever wanted to know
Crowdsourcing - everything you ever wanted to know
 
Championing great design to improve lives | Daniel Letts | November 2014
Championing great design to improve lives | Daniel Letts | November 2014Championing great design to improve lives | Daniel Letts | November 2014
Championing great design to improve lives | Daniel Letts | November 2014
 
Media140 London Idea Bounty
Media140 London Idea BountyMedia140 London Idea Bounty
Media140 London Idea Bounty
 
What is Innovation?
What is Innovation?What is Innovation?
What is Innovation?
 
Leadership & innovation 2014
Leadership & innovation 2014Leadership & innovation 2014
Leadership & innovation 2014
 
INNOVATION MANAGEMENT IN SUPPLY CHAIN LOGISTICS MANAGEMENT - Lecture 1.pptx
INNOVATION MANAGEMENT IN SUPPLY CHAIN  LOGISTICS MANAGEMENT - Lecture 1.pptxINNOVATION MANAGEMENT IN SUPPLY CHAIN  LOGISTICS MANAGEMENT - Lecture 1.pptx
INNOVATION MANAGEMENT IN SUPPLY CHAIN LOGISTICS MANAGEMENT - Lecture 1.pptx
 
Wikinomics: crowdsharing and innovation
Wikinomics: crowdsharing and innovation Wikinomics: crowdsharing and innovation
Wikinomics: crowdsharing and innovation
 
Good Rebels Webinar: Crowdsourcing and Co-creation
Good Rebels Webinar: Crowdsourcing and Co-creation Good Rebels Webinar: Crowdsourcing and Co-creation
Good Rebels Webinar: Crowdsourcing and Co-creation
 
Module 4: Coupling Mindset
Module 4: Coupling MindsetModule 4: Coupling Mindset
Module 4: Coupling Mindset
 
TCI 2014 Clusters and open innovation: A well performing team
TCI 2014 Clusters and open innovation: A well performing teamTCI 2014 Clusters and open innovation: A well performing team
TCI 2014 Clusters and open innovation: A well performing team
 
Human Centered Design Talk
Human Centered Design TalkHuman Centered Design Talk
Human Centered Design Talk
 
XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMY
XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMYXCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMY
XCREATELABS.BRUSSELS: UPCYCLING LOCAL ECONOMY
 
Presentation: The QoE (Case Study)
Presentation: The QoE (Case Study)Presentation: The QoE (Case Study)
Presentation: The QoE (Case Study)
 
TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...
TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...
TCI 2014 Global Innovation Winners - Collaboration project for NCE clusters i...
 
Innovation Engine workshop presentation & challenges
Innovation Engine workshop presentation & challengesInnovation Engine workshop presentation & challenges
Innovation Engine workshop presentation & challenges
 
Digital Disruption: From Zero to Sixty
Digital Disruption: From Zero to SixtyDigital Disruption: From Zero to Sixty
Digital Disruption: From Zero to Sixty
 
Digital Disruption: From Zero to Sixty
Digital Disruption: From Zero to SixtyDigital Disruption: From Zero to Sixty
Digital Disruption: From Zero to Sixty
 
The value of inclusion-led innovation
The value of inclusion-led innovationThe value of inclusion-led innovation
The value of inclusion-led innovation
 

More from Abhishek kyal

Value chain analysis (VCA)
Value chain analysis (VCA)Value chain analysis (VCA)
Value chain analysis (VCA)
Abhishek kyal
 
case study on LI&FUNG
case study on LI&FUNGcase study on LI&FUNG
case study on LI&FUNG
Abhishek kyal
 
case study on ZARA
case study on ZARAcase study on ZARA
case study on ZARA
Abhishek kyal
 
louis vitton japan case study
louis vitton japan case studylouis vitton japan case study
louis vitton japan case study
Abhishek kyal
 
Amar chitra katha case study
Amar chitra katha case studyAmar chitra katha case study
Amar chitra katha case study
Abhishek kyal
 
infographics on terrorism index
infographics on terrorism indexinfographics on terrorism index
infographics on terrorism index
Abhishek kyal
 
Infographics on new retail service and business canvas model
Infographics on new retail service and business canvas modelInfographics on new retail service and business canvas model
Infographics on new retail service and business canvas model
Abhishek kyal
 
Marketing research retail case starbucks
Marketing research retail case starbucksMarketing research retail case starbucks
Marketing research retail case starbucks
Abhishek kyal
 
Marketing plan for a new product.
Marketing plan for a new product.Marketing plan for a new product.
Marketing plan for a new product.
Abhishek kyal
 
TRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINE
TRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINETRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINE
TRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINE
Abhishek kyal
 
Human resource acciunting
Human resource acciuntingHuman resource acciunting
Human resource acciunting
Abhishek kyal
 
The companies act, 2013 (board Meeting)
The companies act, 2013 (board Meeting)The companies act, 2013 (board Meeting)
The companies act, 2013 (board Meeting)
Abhishek kyal
 
how full is your bucket
how full is your buckethow full is your bucket
how full is your bucket
Abhishek kyal
 
integrated marketing communication (IMC) of Modi sarkar
integrated marketing communication (IMC) of Modi sarkarintegrated marketing communication (IMC) of Modi sarkar
integrated marketing communication (IMC) of Modi sarkar
Abhishek kyal
 
Cloud computing-its usage, working and advantages
Cloud computing-its usage, working and advantagesCloud computing-its usage, working and advantages
Cloud computing-its usage, working and advantages
Abhishek kyal
 
Depreciation at delta & singapore airline (HBR)
Depreciation at delta & singapore  airline (HBR)Depreciation at delta & singapore  airline (HBR)
Depreciation at delta & singapore airline (HBR)
Abhishek kyal
 
goods and services tax
goods and services taxgoods and services tax
goods and services tax
Abhishek kyal
 
Feelings and empathy in organisational behaviour
Feelings and empathy in organisational behaviourFeelings and empathy in organisational behaviour
Feelings and empathy in organisational behaviour
Abhishek kyal
 
marketing STP ITC Hotel
marketing STP ITC Hotelmarketing STP ITC Hotel
marketing STP ITC Hotel
Abhishek kyal
 
Digital marketing of coca cola @ fifa
Digital marketing of coca cola @ fifaDigital marketing of coca cola @ fifa
Digital marketing of coca cola @ fifa
Abhishek kyal
 

More from Abhishek kyal (20)

Value chain analysis (VCA)
Value chain analysis (VCA)Value chain analysis (VCA)
Value chain analysis (VCA)
 
case study on LI&FUNG
case study on LI&FUNGcase study on LI&FUNG
case study on LI&FUNG
 
case study on ZARA
case study on ZARAcase study on ZARA
case study on ZARA
 
louis vitton japan case study
louis vitton japan case studylouis vitton japan case study
louis vitton japan case study
 
Amar chitra katha case study
Amar chitra katha case studyAmar chitra katha case study
Amar chitra katha case study
 
infographics on terrorism index
infographics on terrorism indexinfographics on terrorism index
infographics on terrorism index
 
Infographics on new retail service and business canvas model
Infographics on new retail service and business canvas modelInfographics on new retail service and business canvas model
Infographics on new retail service and business canvas model
 
Marketing research retail case starbucks
Marketing research retail case starbucksMarketing research retail case starbucks
Marketing research retail case starbucks
 
Marketing plan for a new product.
Marketing plan for a new product.Marketing plan for a new product.
Marketing plan for a new product.
 
TRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINE
TRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINETRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINE
TRUMP UNIVERSITY ENTREPRENEURSHIP 101 HOW TO TURN IDEAS INTO MONEY MACHINE
 
Human resource acciunting
Human resource acciuntingHuman resource acciunting
Human resource acciunting
 
The companies act, 2013 (board Meeting)
The companies act, 2013 (board Meeting)The companies act, 2013 (board Meeting)
The companies act, 2013 (board Meeting)
 
how full is your bucket
how full is your buckethow full is your bucket
how full is your bucket
 
integrated marketing communication (IMC) of Modi sarkar
integrated marketing communication (IMC) of Modi sarkarintegrated marketing communication (IMC) of Modi sarkar
integrated marketing communication (IMC) of Modi sarkar
 
Cloud computing-its usage, working and advantages
Cloud computing-its usage, working and advantagesCloud computing-its usage, working and advantages
Cloud computing-its usage, working and advantages
 
Depreciation at delta & singapore airline (HBR)
Depreciation at delta & singapore  airline (HBR)Depreciation at delta & singapore  airline (HBR)
Depreciation at delta & singapore airline (HBR)
 
goods and services tax
goods and services taxgoods and services tax
goods and services tax
 
Feelings and empathy in organisational behaviour
Feelings and empathy in organisational behaviourFeelings and empathy in organisational behaviour
Feelings and empathy in organisational behaviour
 
marketing STP ITC Hotel
marketing STP ITC Hotelmarketing STP ITC Hotel
marketing STP ITC Hotel
 
Digital marketing of coca cola @ fifa
Digital marketing of coca cola @ fifaDigital marketing of coca cola @ fifa
Digital marketing of coca cola @ fifa
 

Recently uploaded

Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
Demandbase
 

Recently uploaded (20)

Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJump
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Yes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch WebinarYes, It's Your Fault Book Launch Webinar
Yes, It's Your Fault Book Launch Webinar
 

Managing the crowd- HBR article

  • 2. + SOURCING= Crowd sourcing is the process of getting work done, usually online, from a crowd of people. CROWD SOURCING
  • 3. • Accelerate Innovation • Share Ideas • Re-invent Business Model • Engage Consumers or Citizens • Save Cost • Increase Efficiency
  • 4. WHEN AND HOW TO CROWD SOURCE THERE ARE FOUR MAIN APPROACHES TO CROWD SOURCING ONTEST OLLABORATIVE COMMUNITIES OMPLEMENTORS & LABOUR MARKET TO TAKE THE FULL ADVANTAGE OF CROWD-POWERED INNOVATION , WE NEED TO UNDERSTAND WHAT KIND OF PROBLEMS, BENEFITS CROWDS CAN OUTPERFORM FOR CERTAIN TYPES OF PROBLEMS
  • 5. PURPOSE CHALLENGES BEST USE GENERATING SOLUTION TO COMPLEX PROBLEM THROUGH LARGE SCALE AND DIVERSE INDEPENDENT IDENTIFY THE PROBLEM CROWD CAN HANDEL AND THE PROBLEM MUST BE GENERAL HIGHLY CHALLANGING TECHNICAL, ANANALYTICAL, CREATIVITY OR ASTHETIC PROJECTS CONTESTS WIKI,OPEN- COLLABORATION PROJECT, FAQ’s, LACK OF SHARED CULTURE AND COHESIVENESS, MAKING HARDER TO CONTROL,INTELECTUAL PROPERTY CANNOT BE PROTECTED AGGREGATING A LARGE NO OF DIVERSE CONTRIBUTION INTO A VALUE CREATING WHOLE COLLABORATIVE COMMUNITIES
  • 6. PURPOSE CHALLENGES BEST USE ENCOURAGING INNOVATIVE SOLUTION TO USERS DIFF. PROB. WITH YOUR CORE PRODUCT TECHNOLOGICALLY DAUNTING TO PROVIDE ACCESS AND INF. IN THE CORE PRODUCT WHILE PROCTECTIN TOUR ASSETS OPEN OPERATIONAL,PR ODUCT,CONTENT MASHUP,APPS. WELL-ESTAB CATEGORIES OF WORK CAN BE DESCRIBED AND EVELUATED,HUMAIN COMPUTATION AND REPEATED TASK IDENTIFYING WHICH PROB TO FARM OUT AND WHO IN THE ORG.WILL LABOUR POOL IS DIFFICULT. EFFICIENTLY AND FLEXIBLY MATCHING TALENT OR DISCRETE TASK. COMPLEMENTORS LABOR MARKETS
  • 7. CO-RELATION Co-creation is a form of ECONOMIC STRATEGY that emphasizes the generation and ongoing realization of mutual Company-Customer value. It views markets as platforms for firms and active customers to share , combine and renew each other's resources and capabilities to create value through new forms of interaction, service and learning mechanisms.
  • 8. IDENTIFY LARGE PROBLEM DEVELOP HYPOTHESES CONDUCT EXPERIMENT TO TEST HYPOTHESES CONTINIOUSLY GENERATE NEW INSIGHTS FROM DATA