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Siemens AG Chief Technology Office Open Innovation Program Open Innovation Networks – Crowd Sourcing and internal Expert Networks at Siemens
[object Object],[object Object],[object Object],[object Object],Agenda
Open Innovation leverages internal innovation processes and allows integrating external input Internal External Osram Idea contest Sustainability Idea contest Enterprise Search for Technologies TechnoWeb 2.0 Ideas Technologies E-broker
[object Object],[object Object],[object Object],[object Object],Agenda
Siemens Sustainability Idea Contest Join in from  April 19 th  – June 11 th,  2010  (for all Siemens employees) Make use of a proven  Open Innovation  methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Idea Contest Framework Tools &  Process Community Functionalities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global participation and origin of contest winners 20 – 100 participants > 100 participants 1 - 20 participants Winner portfolio ideas Winner company ideas Winner activity prize … 850  ideas… 3.000  comments… 3.500  registered members… … 9.500  evaluations… 42.000  unique visitors…  1,5 Mio  page impressions…
Surprisingly strong relationship between community ranking and moderators' evaluation  Portfolio ideas along community ranking 360 Others Health Energy Industry Expert choice (schematic) within Portfolio ideas 360 Expert moderators' choice Not  prioritized Community top 15%
Characteristics of a Web2.0 based Idea Contest Benefit Success criteria ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Agenda
Knowledge Networking across the organization  is not just a vision: it already works today Is there a cheap solution available to automate the Barcode deterioration check There must be someone else within Siemens worldwide who has tackled CPU-rendering for 3-D imaging already! I'm looking for a method to seal bearings, gearboxes, electrical equipment, etc. of a bogie… How can I better connect with colleagues in a global company setting? Has anyone already implemented cloud computing with Windows Azure?
Building bridges - the potential is enormous! Commuter Train Laboratory Diagnostics Power Distribution Metering and Control Industrial Automation Systems Computational Fluid Dynamics Secure Software Development
“ Elevator Pitch”  for the Siemens-internal social media tool TechnoWeb TechnoWeb: find people 1)  to get answers  Minimal pre-requisite  is to  join  a network once 2) 1)  Do  no t expect to find  answers directly  in TechnoWeb,  but  expect to find the  experts  who know the answer! 2)   High activity  level is  not necessary . Indentify experts due to their  Activity Stream and memberships Part of the workplace of the future.
The configurable dashboard is the  personalized access to all knowledge networks Personalized  dashboard (incl. activity stream of joined networks) Network  pages, with member list, partner  network list, activity stream Public  profile  pages of  each user (incl.  activity steam ) with  news  and RSS-feeds Urgent request +  Tag /Technology page +  Search  page +  integration  of  Sharepoints,wikis, blogs... Open to all Siemens  employees TechnoWeb is open to all Siemens employees
TechnoWeb supports cross-Sector networking 121 316 369 398 248 250 228 206 CT 192 Industry 161 Health Number of networks with common participation 277 SIS Energy Source: 672 networks from  https://technoweb.siemens.com  12.4.2010  Examples: 112 145 160 134 121 One month after the official launch of TechnoWeb ,[object Object],[object Object],[object Object],[object Object]
Customer Satisfaction: Simple barcode quality check ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our customer prints 1.2M barcodes a month. I noticed that quality is assessed by eye and monitored by untrained and multiple different staff. Is there a cheap solution available to automate the deterioration check?
TechnoWeb has the potential to  save 1 mio. €  in a single case,  but the main value is to save 1000 € in thousands of cases number of cases single thousands high low saving due to a single activity in TechnoWeb Gold Rocks Gold Nuggets Gold Dust The  long-tail  effect
[object Object],[object Object],[object Object],[object Object],Agenda
Conclusion ,[object Object],[object Object],[object Object],Co-authors: Dr. Thomas Lackner, Bernd Blumoser, Fabrizio De Pasquale, and Dr. Michael Heiss
Contact Twitter: twitter.com/heisss Slideshare:  www.slideshare.net/heisss Xing:  www.xing.com/profile/Michael_Heiss2 LinkedIn:  www.linkedin.com/in/michaelheiss Flickr:  www.flickr.com/photos/michaelheiss YouTube: www.youtube.com/user/MichaelHeisss Phone: +43-5-1707-46560 Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation
[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Innovation activities –  Siemens follows many paths to innovation Generation of ideas Selection & Concept Techn. development Market  launch Openness Innovation process Supplier / customer integration External cooperations External  communities Cross- Sector Along the value chain Within  Sector / Division Within BU IPR / Standard. Research &  Development Idea  Gene- ration Corp. Labs Idea Management Sales & Marketing Technology  e-Broker Open  expert networks Spin-in Spin-out Venture Capital
TechnoWeb 2.0 differs from other social platforms Object centered Person centered Network centered Systems build around  people: LinkedIn Xing Facebook Systems build around  networks focused on knowledge areas: TechnoWeb 2.0 Systems build around  objects: Flickr YouTube Wikis

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Open Innovation Networks - Crowd Sourcing and Internal Expert Networks at Siemens

  • 1. Siemens AG Chief Technology Office Open Innovation Program Open Innovation Networks – Crowd Sourcing and internal Expert Networks at Siemens
  • 2.
  • 3. Open Innovation leverages internal innovation processes and allows integrating external input Internal External Osram Idea contest Sustainability Idea contest Enterprise Search for Technologies TechnoWeb 2.0 Ideas Technologies E-broker
  • 4.
  • 5.
  • 6.
  • 7. Global participation and origin of contest winners 20 – 100 participants > 100 participants 1 - 20 participants Winner portfolio ideas Winner company ideas Winner activity prize … 850 ideas… 3.000 comments… 3.500 registered members… … 9.500 evaluations… 42.000 unique visitors… 1,5 Mio page impressions…
  • 8. Surprisingly strong relationship between community ranking and moderators' evaluation Portfolio ideas along community ranking 360 Others Health Energy Industry Expert choice (schematic) within Portfolio ideas 360 Expert moderators' choice Not prioritized Community top 15%
  • 9.
  • 10.
  • 11. Knowledge Networking across the organization is not just a vision: it already works today Is there a cheap solution available to automate the Barcode deterioration check There must be someone else within Siemens worldwide who has tackled CPU-rendering for 3-D imaging already! I'm looking for a method to seal bearings, gearboxes, electrical equipment, etc. of a bogie… How can I better connect with colleagues in a global company setting? Has anyone already implemented cloud computing with Windows Azure?
  • 12. Building bridges - the potential is enormous! Commuter Train Laboratory Diagnostics Power Distribution Metering and Control Industrial Automation Systems Computational Fluid Dynamics Secure Software Development
  • 13. “ Elevator Pitch” for the Siemens-internal social media tool TechnoWeb TechnoWeb: find people 1) to get answers Minimal pre-requisite is to join a network once 2) 1) Do no t expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer! 2) High activity level is not necessary . Indentify experts due to their Activity Stream and memberships Part of the workplace of the future.
  • 14. The configurable dashboard is the personalized access to all knowledge networks Personalized dashboard (incl. activity stream of joined networks) Network pages, with member list, partner network list, activity stream Public profile pages of each user (incl. activity steam ) with news and RSS-feeds Urgent request + Tag /Technology page + Search page + integration of Sharepoints,wikis, blogs... Open to all Siemens employees TechnoWeb is open to all Siemens employees
  • 15.
  • 16.
  • 17. TechnoWeb has the potential to save 1 mio. € in a single case, but the main value is to save 1000 € in thousands of cases number of cases single thousands high low saving due to a single activity in TechnoWeb Gold Rocks Gold Nuggets Gold Dust The long-tail effect
  • 18.
  • 19.
  • 20. Contact Twitter: twitter.com/heisss Slideshare: www.slideshare.net/heisss Xing: www.xing.com/profile/Michael_Heiss2 LinkedIn: www.linkedin.com/in/michaelheiss Flickr: www.flickr.com/photos/michaelheiss YouTube: www.youtube.com/user/MichaelHeisss Phone: +43-5-1707-46560 Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation
  • 21.
  • 22. Innovation activities – Siemens follows many paths to innovation Generation of ideas Selection & Concept Techn. development Market launch Openness Innovation process Supplier / customer integration External cooperations External communities Cross- Sector Along the value chain Within Sector / Division Within BU IPR / Standard. Research & Development Idea Gene- ration Corp. Labs Idea Management Sales & Marketing Technology e-Broker Open expert networks Spin-in Spin-out Venture Capital
  • 23. TechnoWeb 2.0 differs from other social platforms Object centered Person centered Network centered Systems build around people: LinkedIn Xing Facebook Systems build around networks focused on knowledge areas: TechnoWeb 2.0 Systems build around objects: Flickr YouTube Wikis

Editor's Notes

  1. Further examples but not detailed in order to show common knowledge areas and thus synergy potential between different businesses (which are also market and application related, not only technology R&D)