Invited talk at the Handelsblatt Conference in Frankfurt on December 2+3, 2010

1. Siemens AG Chief Technology Office Open Innovation Program Open Innovation Networks – Crowd Sourcing and internal Expert Networks at Siemens

3. Open Innovation leverages internal innovation processes and allows integrating external input Internal External Osram Idea contest Sustainability Idea contest Enterprise Search for Technologies TechnoWeb 2.0 Ideas Technologies E-broker

7. Global participation and origin of contest winners 20 – 100 participants > 100 participants 1 - 20 participants Winner portfolio ideas Winner company ideas Winner activity prize … 850 ideas… 3.000 comments… 3.500 registered members… … 9.500 evaluations… 42.000 unique visitors… 1,5 Mio page impressions…

8. Surprisingly strong relationship between community ranking and moderators' evaluation Portfolio ideas along community ranking 360 Others Health Energy Industry Expert choice (schematic) within Portfolio ideas 360 Expert moderators' choice Not prioritized Community top 15%

11. Knowledge Networking across the organization is not just a vision: it already works today Is there a cheap solution available to automate the Barcode deterioration check There must be someone else within Siemens worldwide who has tackled CPU-rendering for 3-D imaging already! I'm looking for a method to seal bearings, gearboxes, electrical equipment, etc. of a bogie… How can I better connect with colleagues in a global company setting? Has anyone already implemented cloud computing with Windows Azure?

12. Building bridges - the potential is enormous! Commuter Train Laboratory Diagnostics Power Distribution Metering and Control Industrial Automation Systems Computational Fluid Dynamics Secure Software Development

13. “ Elevator Pitch” for the Siemens-internal social media tool TechnoWeb TechnoWeb: find people 1) to get answers Minimal pre-requisite is to join a network once 2) 1) Do no t expect to find answers directly in TechnoWeb, but expect to find the experts who know the answer! 2) High activity level is not necessary . Indentify experts due to their Activity Stream and memberships Part of the workplace of the future.

14. The configurable dashboard is the personalized access to all knowledge networks Personalized dashboard (incl. activity stream of joined networks) Network pages, with member list, partner network list, activity stream Public profile pages of each user (incl. activity steam ) with news and RSS-feeds Urgent request + Tag /Technology page + Search page + integration of Sharepoints,wikis, blogs... Open to all Siemens employees TechnoWeb is open to all Siemens employees

17. TechnoWeb has the potential to save 1 mio. € in a single case, but the main value is to save 1000 € in thousands of cases number of cases single thousands high low saving due to a single activity in TechnoWeb Gold Rocks Gold Nuggets Gold Dust The long-tail effect

20. Contact Twitter: twitter.com/heisss Slideshare: www.slideshare.net/heisss Xing: www.xing.com/profile/Michael_Heiss2 LinkedIn: www.linkedin.com/in/michaelheiss Flickr: www.flickr.com/photos/michaelheiss YouTube: www.youtube.com/user/MichaelHeisss Phone: +43-5-1707-46560 Dr. Michael Heiss Siemens AG Chief Technology Office Open Innovation

22. Innovation activities – Siemens follows many paths to innovation Generation of ideas Selection & Concept Techn. development Market launch Openness Innovation process Supplier / customer integration External cooperations External communities Cross- Sector Along the value chain Within Sector / Division Within BU IPR / Standard. Research & Development Idea Gene- ration Corp. Labs Idea Management Sales & Marketing Technology e-Broker Open expert networks Spin-in Spin-out Venture Capital

23. TechnoWeb 2.0 differs from other social platforms Object centered Person centered Network centered Systems build around people: LinkedIn Xing Facebook Systems build around networks focused on knowledge areas: TechnoWeb 2.0 Systems build around objects: Flickr YouTube Wikis