Keynote slides: Creating the Future of RetailRoss Dawson
Slides for Ross Dawson's second keynote at Congreso Internacional de Retail in Lima Peru. Slides are designed to support the keynote not to stand alone. For more content see www.rossdawson.com
A brief overview of key strategies organizations use when integrating Creative Commons into their business model. Strategies describe ways in which organizations can do this to become more sustainable.
Presentation given at OEGlobal 17 March 9, 2017 in Cape Town
Introduction to entrepreneurship. Topics: Lean Startup Methodology, Product-Market Fit, Market-Size Analysis, Customer Acquisition , Life Time Value and Revenue Streams
Ponencia impartida por Melani Oliver, directora del programa Innovación en el Gobierno Local de Nesta, el 5 de julio de 2013 en la II European Summer School of Social Innovation
Keynote slides: Creating the Future of RetailRoss Dawson
Slides for Ross Dawson's second keynote at Congreso Internacional de Retail in Lima Peru. Slides are designed to support the keynote not to stand alone. For more content see www.rossdawson.com
A brief overview of key strategies organizations use when integrating Creative Commons into their business model. Strategies describe ways in which organizations can do this to become more sustainable.
Presentation given at OEGlobal 17 March 9, 2017 in Cape Town
Introduction to entrepreneurship. Topics: Lean Startup Methodology, Product-Market Fit, Market-Size Analysis, Customer Acquisition , Life Time Value and Revenue Streams
Ponencia impartida por Melani Oliver, directora del programa Innovación en el Gobierno Local de Nesta, el 5 de julio de 2013 en la II European Summer School of Social Innovation
Der Vortrag "Megatrend Crowdsourcing" wurde am 25.11.2012 auf dem Barcamp RheinMain von Burkhard Schneider gehalten. Burkhard Schneider ist Autor von best-practice-business.de/blog. In seinem Business-Ideen-Blog hat er bisher mehr als 5.000 Business-Ideen, davon mehr als500 Crowdsourcing- und Crowdfunding-Erfolgsbeispiele präsentiert. Seit mehr als sieben Jahren beschäftigt sich Burkhard Schneider schon mit dem Megatrend Crowdsourcing.
In seinen Vortrag zeigt er mehr als 15 Erfolgsbeispiele, sortiert nach der Wertschöpfungskette im Unternehmen. Anschliessend präsentiert er 10 Tipps für eine erfolgreiche Crowdsourcing-Kamapagne. Zum Schluss zeigt er noch 10 Trends innerhalb des Megatrends Crowdsourcing auf.
Crowd Sourcing: Tap into Your Customer's BrainpowerMediaSauce
This is the presentation that James Burnes, VP of Development and Strategy and Don Schindler, Senior Digital Strategist for MediaSauce gave to business executives in Indianapolis on April 30th. The presentation covers the abilities of Crowd Sourcing and how it can help businesses and organizations with generating new ideas and staying in tune with their audience.
This presentation outlines what crowdsourcing is, examines how it has effected the advertising and marketing industry and examines whether or not it offers up a new model for creativity.
In this session, Gavin Kelly and Rob Girling, co-founders and principals of design and innovation company Artefact, will explore how crowdsourcing together with a strong maker culture can propel companies on a path to invention and innovation. Using their own experience in building an innovation platform, they will share insight and lessons on how to build a culture of innovation.
Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.
A talk on my experiences building crowdsourcing applications, both at the Guardian newspaper and for my own personal projects. Presented at Web Directions @media 2010 on June 9th.
Using the Crowd as an Innovation Partner by Kevin J. Boudreau and Karim R. LakhaniCommunity-Powered Problem Solving by Francis Gouillart and Douglas BillingsWhen TED Lost Control of Its Crowd by Nilofer Merchant.
This is a blow by blow account of how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014.
Crowd Sourcing And Humanistic PsychologyJW Alphenaar
A small presentation on how we create a movie in The Netherlands using Crowd Sourcing.
All cooperation is based on the principles of Humanistic Psychology
Link in sheet 37 should be: http://www.sourcesunknown.com/
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...Gaurav Mishra
Three trends are defining the future of crowdsourcing:
1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere.
2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new.
3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services.
For more, see: http://gauravonomics.com/future-crowdsourcing-trends/
Die Studierende von heute sind die Designer der ZukunftZwetana Penova
Warum wir mit dem Design-Thinking-Prozess,
Studierende gut auf die Zukunft vorbereiten können. Am Beispiel von Künstliche Intelligenz-Designer (AI). Vortrag an der Hochschule für Technik und Wirtschaft Berlin, HTW, Kongress: Design-Lehre: Debatte, Praxis und Innovation
Shut Up and Take My Money: LEGO Does CrowdsourcingTim Courtney
This presentation was given on March 11, 2013 at SXSW Interactive in Austin, TX. Here is the orignial description from the conference schedule:
Come hear from the intrapreneurs with a web-startup mindset who opened the LEGO Group to solicit and deliver crowdsourced products. In 2011, LEGO opened its factory doors with LEGO CUUSOO, allowing fans to propose designs for new products and collect votes from their peers. The LEGO Minecraft proposal in late 2011 took the beta site (and the Internet) by storm and became a hit product of the summer.
But to LEGO fans with high expectations, something seemed rotten in Denmark. Transforming this crowdsourcing dream into reality was a lot harder than stacking a few bricks together. LEGO CUUSOO allowed acute demand to emerge overnight, and when it did, production resources in the traditional manufacturing company remained fixed and finite. The company learned pointed lessons about transforming fan concepts into real products under public scrutiny, and will share hard-learned best practices that will help you allow your fans to drive product innovation.
Building B2B Communities in a Low Trust WorldLou Ordorica
B2B communities exist to help companies attract and retain customers, improve productivity, decrease costs, and more. Learn how to create a trusted business community environment where relationships and opportunities flourish.
Der Vortrag "Megatrend Crowdsourcing" wurde am 25.11.2012 auf dem Barcamp RheinMain von Burkhard Schneider gehalten. Burkhard Schneider ist Autor von best-practice-business.de/blog. In seinem Business-Ideen-Blog hat er bisher mehr als 5.000 Business-Ideen, davon mehr als500 Crowdsourcing- und Crowdfunding-Erfolgsbeispiele präsentiert. Seit mehr als sieben Jahren beschäftigt sich Burkhard Schneider schon mit dem Megatrend Crowdsourcing.
In seinen Vortrag zeigt er mehr als 15 Erfolgsbeispiele, sortiert nach der Wertschöpfungskette im Unternehmen. Anschliessend präsentiert er 10 Tipps für eine erfolgreiche Crowdsourcing-Kamapagne. Zum Schluss zeigt er noch 10 Trends innerhalb des Megatrends Crowdsourcing auf.
Crowd Sourcing: Tap into Your Customer's BrainpowerMediaSauce
This is the presentation that James Burnes, VP of Development and Strategy and Don Schindler, Senior Digital Strategist for MediaSauce gave to business executives in Indianapolis on April 30th. The presentation covers the abilities of Crowd Sourcing and how it can help businesses and organizations with generating new ideas and staying in tune with their audience.
This presentation outlines what crowdsourcing is, examines how it has effected the advertising and marketing industry and examines whether or not it offers up a new model for creativity.
In this session, Gavin Kelly and Rob Girling, co-founders and principals of design and innovation company Artefact, will explore how crowdsourcing together with a strong maker culture can propel companies on a path to invention and innovation. Using their own experience in building an innovation platform, they will share insight and lessons on how to build a culture of innovation.
Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.
A talk on my experiences building crowdsourcing applications, both at the Guardian newspaper and for my own personal projects. Presented at Web Directions @media 2010 on June 9th.
Using the Crowd as an Innovation Partner by Kevin J. Boudreau and Karim R. LakhaniCommunity-Powered Problem Solving by Francis Gouillart and Douglas BillingsWhen TED Lost Control of Its Crowd by Nilofer Merchant.
This is a blow by blow account of how Narendra Modi used new age marketing framework, Customer Value Maximization to win Indian Parliamentary Elections 2014.
Crowd Sourcing And Humanistic PsychologyJW Alphenaar
A small presentation on how we create a movie in The Netherlands using Crowd Sourcing.
All cooperation is based on the principles of Humanistic Psychology
Link in sheet 37 should be: http://www.sourcesunknown.com/
Future of Crowdsourcing: Creation to Curation, Search to Synthesis, Content t...Gaurav Mishra
Three trends are defining the future of crowdsourcing:
1. Input: From asking community members to create original contributions to curating contributions that already exist elsewhere.
2. Output: From searching for the best contributions from community members to synthesizing contributions from community members into something new.
3. Focus: From crowdsourcing content like ideas, designs or software to crowdsourcing things like money, products or services.
For more, see: http://gauravonomics.com/future-crowdsourcing-trends/
Die Studierende von heute sind die Designer der ZukunftZwetana Penova
Warum wir mit dem Design-Thinking-Prozess,
Studierende gut auf die Zukunft vorbereiten können. Am Beispiel von Künstliche Intelligenz-Designer (AI). Vortrag an der Hochschule für Technik und Wirtschaft Berlin, HTW, Kongress: Design-Lehre: Debatte, Praxis und Innovation
Shut Up and Take My Money: LEGO Does CrowdsourcingTim Courtney
This presentation was given on March 11, 2013 at SXSW Interactive in Austin, TX. Here is the orignial description from the conference schedule:
Come hear from the intrapreneurs with a web-startup mindset who opened the LEGO Group to solicit and deliver crowdsourced products. In 2011, LEGO opened its factory doors with LEGO CUUSOO, allowing fans to propose designs for new products and collect votes from their peers. The LEGO Minecraft proposal in late 2011 took the beta site (and the Internet) by storm and became a hit product of the summer.
But to LEGO fans with high expectations, something seemed rotten in Denmark. Transforming this crowdsourcing dream into reality was a lot harder than stacking a few bricks together. LEGO CUUSOO allowed acute demand to emerge overnight, and when it did, production resources in the traditional manufacturing company remained fixed and finite. The company learned pointed lessons about transforming fan concepts into real products under public scrutiny, and will share hard-learned best practices that will help you allow your fans to drive product innovation.
Building B2B Communities in a Low Trust WorldLou Ordorica
B2B communities exist to help companies attract and retain customers, improve productivity, decrease costs, and more. Learn how to create a trusted business community environment where relationships and opportunities flourish.
Generate More Qualified Leads with WebinarsReadyTalk
Webinars have become one of the best demand generation vehicles in the marketer's tool kit. Webinars excel at qualifying participants, segmenting them, measuring their engagement and moving them down the marketing funnel. In this webinar, you will learn:
-How to structure your webinars so participants are properly segemented
-What type of information to arm your sales team with for post event follow-up
-How webinars fit into a integrated mult-touch marketing campaign
-The essential webinar tools needed for any demand generation program
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
Beyond Search: Leveraging Ads On Facebook, Twitter and LinkedIn #SMXJennifer Wong
Not advertising on Facebook? You’re missing out on potential traffic from the second largest internet website, with more than 800 million active users. And if you’re familiar with Google AdWords or Microsoft’s adCenter you’ll love Facebook’s self-serve image and text-based ads that let you advertise your own web page or even your own Facebook page or event. Twitter and LinkedIn offer similar programs.
Ux of search workshop isite design_feb2012Barbara Holmes
University of Oregon School of Journalism asked ISITE Design to participate in teaching a class to grad students on search engine optimization, search engine marketing, UX and design. Here's the deck. It doesn't include all the activities that the class did.
The rapid growth and acceptance of online research has led to an increase in the online qualitative methods available in the marketplace. In the Web 2.0 world, where harvesting consumer insight is critical, what are the online qualitative tools and techniques that can help you accomplish your research objectives?
The following whitepaper takes an in-depth look at the online qualitative arena, provides you with info about iModerate's qualitative-quantitative solution and gives you the information you need to help you navigate this landscape effectively.
Download this presentation here: http://www.imoderate.com/White_Papers
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
LinkedIn Custom Solutions – Marketing Solutions Catered to Meet Your Objective Performics.Convonix
LinkedIn gives marketers an opportunity to target people based on one of the most accurate data points in the digital marketing realm.
Our social media expert Rohit Onkar lists down all the marketing solutions offered by LinkedIn and gives insight on how and when brands can use them.
Being part of the community is not just great to support the open-source movement, but it also is great for business. Why is it that big companies invest in open-source projects and how can your business benefit from participation? In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it. Even if you're working for a company, this talk will give enough arguments to talk to your bosses and convince them to contribute to open-source.
Being part of the community is not just great to support the open-source movement, but it also is great for business.
Why is it that big companies invest in open-source projects and how can your business benefit from participation?
In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it. Even if you're working for a company, this talk will give enough arguments to talk to your bosses and convince them to contribute to open-source.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
LinkedIn offers a variety of marketing solutions to give your brand a real boost. Have you started using it as a medium to connect with affluent consumers?
Keynote slides: The Future of Human and Machine LearningRoss Dawson
Slides for the virtual keynote by futurist Ross Dawson to technology leaders and managers in one of the world's largest financial services organizations.
2020 has pivoted us into a new era, not into a "post-pandemic" future, but one which has accelerated us from past to future
These 9 themes will define the coming years:
Pandemic Pulse
Being Well
Efficiency to Resilience
Vectors of Travel
Transcending Polarization
Energy Flip
Human Machine Symbiosis
Accelerated Evolution
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
16. Crowd participation structures
Competition Single round • Single prize
• Runner-up prizes
• Multiple equal prizes
• Purchase any number for
agreed fee
Multiple round • Invite-only participation
fee for first round
• Participation fee for
subsequent round
Content market Purchase • Catalogue
• Respond to request
Participation fee Ideas and
discussion
Value-based Contribution-
based
Peer awards
17. Platforms vs Own crowd
Issue Use platforms Own crowd
Breadth Broad, deep pool of contributors. Usually limited size.
Relevance May not have right contributors. Highly relevant contributors.
Time Available immediately. Significant time to develop.
Process Can offer sophisticated filtering. Platforms may be less flexible.
Investment Low establishment costs Large investment required.
Advantage Differentiation through skilled Can offer competitive advantage.
use.
18. Open vs Closed crowds
Issue Open Closed
Talent Amateur or aspiring. Top talent.
Innovation Broader and unexpected ideas. Within defined scope.
Cost Usually lower. Usually higher.
Relationship Diffuse relationship. Stronger relationship.
Process Stand alone activity. Integration into client process.
IP exposure Disclosure needed. Protection possible.
19. Types of crowds for marketing
Crowd type Key characteristics
Professional Closed community
Experienced
Significant rewards
Aspiring Talented
professional Less experienced
Profile is highest reward
Amateur Invite-only or open
Aimed at diversity
Often rewarded
Customer Know the brand
Usually enthusiasts
Preferably diverse
21. Marketing applications of crowdsourcing
Application Description
Content creation Generating marketing content such as videos, images,
or copy.
Idea generation Creating ideas to identify or develop marketing
initiatives.
Product Identifying insights to enhance existing products or
develop new ones.
development
Customer Gathering customer perspectives on current or potential
products or marketing initiatives.
insights
Customer Building greater participation and affiliation with the
brand and company.
engagement
Customer Tapping customers to spread word to their personal
networks about products or services.
advocacy
Pricing Gaining insights on attitudes to possible pricing
strategies.
42. Attracting
Motivation Issues
Financial Many contributors of quality content are primarily motivated by financial rewards.
However acceptable pay levels are often significantly below professional rates.
Being paid For aspiring content creators, there can be strong motivation in being a “paid
writer”, even if the amount of money involved is not significant.
In-kind Rewards such as access to media content or a database in return for being a
contributor are well accepted.
rewards
Personal Having the contributor’s name and possibly bio publicly associated with their
contribution can enhance their profile or reputation.
brand
Links Often contributors of content will be sufficiently rewarded by a link (preferably a
chosen text link) from a well-ranked website as it supports their visibility in search
engines.
Social impact Some contributors are seeking opportunities to have a positive social impact, for
example through sharing values or assisting social initiatives.
Contribution Many are motivated to contribute to what they consider a common good, such as
reviews that assist better buying decisions, or compiling an open-access database.
to commons There is also often a desire to contribute to specific communities, both
or community geographical and interest-based.
Skill Writers or video creators may be motivated by being able to improve their
capabilities, and will value coaching or editorial feedback.
development