The document discusses Zara, a large fashion company that was started in 1975 in Spain. Zara formed the parent company Inditex in 1985 which is now worth over €10 billion with over 4264 stores and over 89,112 employees worldwide. Zara pioneered a model of "fast fashion", generating over 64% of Inditex's sales with 1520 stores in 72 countries that generate €6.8 billion in annual revenue. Key to Zara's success is launching approximately 11,000 new fashion items per year, much more than competitors, with lower lead times to market through an autonomous store model.