The document discusses Zara, a large fashion company that was started in 1975 in Spain. Zara formed the parent company Inditex in 1985 which is now worth over €10 billion with over 4264 stores and over 89,112 employees worldwide. Zara pioneered a model of "fast fashion", generating over 64% of Inditex's sales with 1520 stores in 72 countries that generate €6.8 billion in annual revenue. Key to Zara's success is launching approximately 11,000 new fashion items per year, much more than competitors, with lower lead times to market through an autonomous store model.

2.  LARGEST FAISHON COMPANY STARTED IN 1975.
 10YEARS LATER FORMED A NEW COMPANY INDITEX
CURRENTLY GROUP WORTH OF € 10 BILLION WITH 4264
STORES 89112 EMPLOYEES ALL OVER
 ZARA GENERATES OVER 64% OF INDITEX SALES.
 1520 STORES OPERATING IN 72 COUNTRIES AND 6.8 € IN
REVENUE (2008-09)
 ZARA – PIONEER IN FAISHON CATEGORY CALLED “FAST
FAISHON”.

4. ZARA
FAISHON
CHILDRENMENWOMEN
WOMEN
BASIC
TRF
FOLLOWED AUTONOMY IN STORE
Launched approximately 11,000 new
items per year, Compare to 2,000 –
4,000 for H&M and GAP
LOWER LEADTIME