This presentation is about coca cola digital marketing at the time of fifa 2014 and before.

1. ASSIGNMENT BY PROF. BIBHAS BASUMATRAY
PRESENTED BY:
ABHISHEK KYAL
AKASH AMAL
AMIT SEKHAR
AMRIT PAL SINGH BEDI
BHUMIT KOTHARI
Digital Marketing of Coca Cola

2. •A BRAND THAT IS SPREADING HAPPINESS
FROM LAST 128 YEARS.
•PRODUCTS AVAILABLE IN 200+
COUNTRIES.
•MORE THAN 3000+ BEVERAGES
PRODUCTS.
Coca cola brief profile

3. online
Digital
campaign
On social
sites
Treasure
videos/
UGV’s*
Mobile
campaign
to engage
users
Online ads
and
promotions
* User generated videos

4. Digital Marketing Concepts
 Share a Coke
The campaign gives people the chance to
order personalised Coke bottles through a
Facebook app.
 Tweet your Christmas Wish
Coca-Cola gave people the chance to
have their tweets displayed on its giant
neon sign in Piccadilly Circus.

6. Digital Marketing Concepts
 Coke Zone
Coca-Cola raised awareness of the platform with a series of
TV and billboard ads that encouraged young people to sign
up.
 Mobile App
One of Coca-Cola’s most recent digital marketing
initiatives, involves a series of online games and mobile apps
aimed at teenagers and offered trip to brazil FIFA 2014.

8. Digital Marketing Concept
 King of the Recycle
In order to encourage recycling in Israel, Coca-Cola created
Facebook Places for 10,000 recycle bins around the
country.
 Happiness flag FIFA 2014
Coca-Cola invited fans from across the globe to be part
of the largest flag mosaic ever created and show the
world the power of football to bring people from
different backgrounds and beliefs together.

9. Making of Happiness Flag

10. THANK YOU