Innovation workshop: Challenges requiring innovative ideas from SMEs.
Presentation to the delegates who learnt about selected challenges from large organisations (Council, Hospitals, NHS, Global Corporates). They also heard summaries of specific challenges for the first time from two hospitals and the council.
Two key markets addressed
a) Health
b) Low Carbon | Sustainability
Presenters:
Hugo Russell, Innovation Birmingham
Shokat Akbar, Birmingham Community Healthcare
Dr Jackie Homan, Birmingham City Council
Dr Aziza Mahomed, University Hospital Birmingham
Dr Vicki Ensor, MIDRU, Heartlands Hospital
2. Agenda
08:45 Welcome, Introduction and overview:
09:00 Healthy Villages - next generation community models:
09:10 Discovering innovation methods & models that work
09:15 Addressing challenges from large organisations.
10:10 Just how creative are you? BYOD:
10:15 BREAK (18 Minutes)
10:35 Challenges that are looking for solutions:
10:40 Format 1: Heartlands Hospital
10:50 Format 2: Queen Elizabeth University Hospital Birmingham
11:00 Format 3: Birmingham City Council
11:10 Group summary on challenges
11:20 Next Steps: Challenge specific workshops + Capability building workshops
11:25 Additional support available
11:30 Feedback for Car Pass
11:35 Close & networking
5. Projects
&
Collaborations
Project Process Overview
Communities
(Large Organisations)
Regional Businesses
(Capabilities and Capacities)
Associations, KTNs, Clusters,
Companies House, Media
Facilitated
Matching
Challenges Capabilities
Wider Calls &
Opportunities
(TSB, Hoizon2020)
Triggers
Networking, Events,
Workshops, Calls,
Media, Financials, . . .
HEFT
UHB
BCC
De-risking innovation in SMEs via
pro-active facilitation of demand
from large organisations
6. Project Overview
• Stimulate New markets and growth
– Matching challenges of larger organisations with
– Solutions delivered by SMEs, based on
– New Knowledge and Technology from within
– SMEs and Universities and Large Organisations
• Sector focus
– Healthcare
– Environmental
• Piloting Models for Regional Innovation
7. Partners
• HEFT & UHB: (Hospitals)
Health related challenges
• BCC: (Public sector)
Low carbon related challenges
• BCU & UoB: (Universities)
Facilitation of solutions to the challenges
• BSPA: (SME)
Project management, SME engagement
10. Parallel Activities
Engagement
Workshop
Engagement
Workshop
Challenge
Preparation
Workshop 1/4
Challenge
Preparation
Workshop 2/4
Challenge
Preparation
Workshop 3/4
Challenge
Preparation
Workshop 4/4
Challenge
Preparation
Workshop 1/4
Challenge
Preparation
Workshop 2/4
Heartland Hospital
•Clothing
•Waste
Birmingham City Council
•Electric Vehicle charging points
•Vehicle logistics
University Hospital Birmingham
•Bladder Cancer operations
•Pace maker connections
Follow up Follow up Follow up Follow up Follow up Follow up Follow up
Preparation
Challenges
Research
11. Rewrite the Innovation Playbook
Ten New Requirements in the Age of Hyperinnovation
In the world of hyperinnovation innovation itself is changing.
In place of a monolithic R&D based innovation culture we suddenly have a
proliferation of innovation approaches and new pressures on enterprises to
innovate.
http://www.innovationmanagement.se/2011/03/21/is-it-time-to-rewrite-the-innovation-playbook-ten-new-requirements-in-the-age-of-hyperinnovation/
We institutionalise change quickly
and then defend the new position
– we forget that as humans we
are recurrently innovative. Even so
we are passionate defenders of
the status quo.
Enterprises are buckling under
their complexity, employees
are freelancing the innovation
game forcing change on to the
firm by bringing their own
smartphones, laptops and
software.
12. You Can’t Google Good Ideas
• 20 pithy observations about creativity
“No one orders a bouquet of beige flowers”
• The ability to find meaning rather than facts
• To distinguish the signal from the noise
• More information means more misleading
information
See more at: http://250words.com/2014/06/in-the-information-age-you-cant-google-good-ideas
17. Service
Models
Finances
Innovation
Demo-
graphics
Innovation in perspective
Innovation…
Process e.g. patients booking
their own appointments online
Service e.g. radical redesign of
the pathway for people with
dementia
Strategic e.g. shifting power to
patients, carers, families and
communities as co-creators and
producers of health.
Transforming the paradigm of
urgent and emergency care
across the community
Source: Sheffield Service Improvement Team
Reported in HSJ article by Helen Bevan
20. the new biopsychosocial model shifts the emphasis from caring to coping and
feeling well
“ring of care”
ring of confidence
Public Health is
intrinsic to model
A good place to live
“ring of confidence”
Mary Mary +
Complete Care
21. One in four people in England fail to
achieve more than 30 minutes of
moderate intensity physical activity per
week.
Reducing physical inactivity by just one
per cent a year over a five year period
would save local authorities £1.2 billion.
Turning the tide of inactivity Report -
January 2014
Birmingham Be Active Scheme
The benefit cost ratio indicates
that every £1 invested in Be
Active generates on average
£21.3 in benefits.
Matrix Evidence – Dec 11
Active Wellbeing
22. Shokat Akbar
“
“How would you spend £1bn to
improve the nation's health and
wellbeing?”
A real question posed to
leaders at this year’s NHS
Confederation Conference!
24. Facilitated
Matching
Challenges Capabilities
Projects
&
Collaborations
Birmingham City University - Work Package 2:
Develop prototype model for the Innovation Engine
Work Package Lead: Ardavan Amini
Head of Enterprise Systems Centre of Excellence
Technology, Engineering & Environment Faculty
Email: ardavan.amini@bcu.ac.uk
Workshop 1 – Guest Speaker : Prof Simon Bolton
27. BREAK (18 minutes)
Speak with the Exhibitors: Health & Sustainability
LightWaveRF Alex Shermer www.lightwaverf.com
Cubewano Craig Fletcher www.cubewano.com
Ventive Joseph Fisk www.ventive.co.uk
Heat Genius Alasdair Woodbridge www.heatgenius.co.uk
Roftek Simon Rothwell www.roftek.com
IXC Jamie Elliot www.ixc-uk.com
CUE Henry Jerwood www.coventry.ac.uk/ipr
Aston Uni Toni Harrison http://10ksb.aston.ac.uk/
32. How can you prevent or dramatically reduce NOX and
other emissions from entering the vehicles
particularly used by Adults and Community Services
(vulnerable adults and children)?
• Vehicles which are older (mostly Euro 3) and it would be too
expensive to replace (given budget constraints).
• Need an economic solution for diesel engines for vehicles up
to 7.5 tonnes (cars, small vans, mini buses, precinct sweepers)
to be able to meet our requirements for eliminated NOX &
NO2 emissions and reduce carbon emissions.
• Lots of solutions for vehicles over this weight (eg buses, vans
etc) and new technologies have been applied in abundance
(AdBlue into the diesel, filters on tail pipes) but these
solutions are for bigger vehicles where the engine can burn
hot enough to make the technologies effective.
33. How do you make electric charging
infrastructure secure in any location?
• Birmingham has 36 charging points – potential to
reach 100 in the near future
• Vehicles may need recharging in high crime zones –
users are nervous.
• Physical security (charging point on Margaret Street
moves when people use it).
• Of considerable interest to industry – good
commercial angle.
• Want to roll out rapid and standard charging points
much more extensively; security will be a key issue.
36. UHB/UoB Steering Group
UHB IE Steering Group UoB IE Steering Group
David Taylor Duncan Shepherd
Joe Richardson Daniel Espino
Daljeet Bansal Aziza Mahomed
Saloni Mittal Suzy Tsang
Tom Rollinson
Mike Smith
37. Challenge 1
Neurosurgery: Develop a novel brain cannula
Background & Requirements
• Essential to develop a tract (opening) of sufficient width to
accommodate microsurgical instruments, brain holding retractors,
and/or a Neuro-endoscope
• Track is burrowed (relatively crude)
Challenge
• Aim is to allow neural dissection in the least traumatic manner, with
fine control, some feedback and maximum accuracy
• Investigate the potential to adapt a conventional brain cannula for
neural dissection
• Design and manufacture this novel brain cannula
38. Milestones
• Design proposal
• IP (Protecting idea)
• SME with required expertise within the W. Midlands
• Funding
• Regulatory body approval
• Affordable for stakeholders
39. Challenge 2
Bladder cancer surgery
• Initial surgery for all cases is a staging
resection
• Initial transurethral resection (TURBT) is a
“staging” procedure. Tumour is obtained to:
–Confirm cancer diagnosis
–Assign grade (G1 – G3)
–Determine pathological depth of invasion –
“pT” stage.
42. Challenge 2
Challenge
• Resectoscope has no mechanism to capture tumour cells
• Danger that pieces of the tumour (cancer cells) can adhere to
the walls of the bladder during resection (i.e. tumour cell
spillage)
• Danger that tumour cells spreads to other organisms
• Develop approaches to limit tumour cell spillage
• For example: Design a novel device that can contain the
tumour pieces within itself, thus restricting the area of
contamination
45. @bethanbishop
The NHS market
• Launched 1948 - worlds largest publicly
funded health service
• Serves 63.2m from ‘cradle to grave’
• Employs 1.7m
– Only Chinese Liberation Army, Wal-Mart and
Indian Railway directly employ more
• Deals with 1m patients every 36hrs
• Budget: 1948 ~£9bn, 2014 £109bn
46. @bethanbishop
Drivers of innovation in the NHS
• Financial: more for less (£15-20bn)
• Improve quality and safety
• Technological developments
• Social: public demand, drive for
personalised care packages
• New service models – integrating
acute/community
• Patient demographics - ageing,
LTCs, lifestyle factors
47. @bethanbishop
• One of the largest healthcare providers in England
– Birmingham Heartlands Hospital, Solihull Hospital,
Good Hope Hospital, Birmingham Chest Clinic, Solihull
Community Services
• In top 5 of largest employers in Midlands
• Over 11,000 employees
• Serve 1.2m patients per annum (250,000 through ED)
• Established MIDRU 2008 – to drive research and
innovation development
Heart of England NHS FT
48. @bethanbishop
The MIDRU Innovation approach
• Dedicated resource for staff
• Challenge the status quo
• Challenge identification and finessing
• Ideas scoping and development to market
Objectives:
• Foster a culture for innovation
• Ultimately improve quality of care offered to patients
• Partnership & collaboration crucial
49. MIDRU Innovation engaging with Industry
healthcare
challenges
Industry-led
proposals
NHS Staff
Innovation
Champions
Challenge
identification:
Product or Service
solution
Companies
Find To
Innovate
55. • Names and logos
• Domain names and the internet
• Designs and inventions
• Graphics
• Trade secrets
• Databases
• Financial
• Patents
• Agency/distribution/franchising
• Computer systems
56. Eligibility
SME
• Fewer than 250 employees
• A turnover less than Euro 50
million & a balance sheet
less than Euro 43 million
• And be not more than 25%
owned by an organisation
that is not an eligible SME
ERDF excludes certain sectors
57. • Free IP audit and confidential report
• Potential 50% grant
• You invest up to £7,000
• A grant of up to £3,500
What does IPAM offer?
+ Regional IP workshops
58. IP Audit - your strengths & weaknesses including:
Registered IP
Unregistered IP
Employee contract IP terms
External IP contract terms
Possible infringement – your IP, and/or others
Company systems to record and manage IP
IP Policies and their communication to staff
International IP position
IP Strategy for filing
Enforcement and monitoring
61. The Programme
• Delivered by Aston Business School in
partnership with the Goldman Sachs
Foundation
• Targeted at the owners of small businesses
or the most senior decision takers in social
enterprises who have clear ambitions to expand
• Practically-focused business and management education
designed specifically for the Programme
• Structured to address range of issues facing
growing small businesses and social enterprises
• Fully funded by the Goldman Sachs Foundation
65. Innovation Networks
• Do you have a great idea for a new product, process or service?
Would a £10,000 grant help your small business to buy the skills and resources you need to turn a bright idea into
a product or service ready for market?
WHAT’S ON OFFER?
Innovation Networks offers grant support to West Midlands based SMEs who are working with other regional
businesses to develop innovative new products, processes or services.
Revenue grants of £10,000 are available to cover product development costs such as parts and materials,
prototype development, testing and I.P protection.
OR
Capital grants of £10,000 are available to cover costs of tooling and machinery needed to develop your new
product.
The grants are quick and easy to apply for. We recommend you contact us first to discuss whether your project fits
the criteria and then we can provide support with putting an application together.
APPLYING FOR FUNDING
If you would like to find out more about the project please contact us:
T: 024 7623 6391
E: innovation@cad.coventry.ac.uk
W: www.innovation-networks.co.uk
66. Science Capital & Science City
http://www.sciencecapital.co.uk:
July 8: Health 2.0 Birmingham Meet-up
How can games and gamification improve health and care?
Aug 12 Health 2.0 Birmingham Meet-up:
If Entrepreneurs Ran The NHS...
Sept 11 Innovative Healthcare Meeting
http://www.sciencecapital.co.uk/2014-biomedical/
£500, £250 and £125 on the spot awards to the best business plan
Oct 15 Low Carbon Meeting: Millennium Point
Fostering partnerships in low carbon R&D and commercialisation
67. Contact details
Hugo Russell
Project Manager / Innovation Lead
Innovation Birmingham
· A: Faraday Wharf, Holt Street, Birmingham, B7 4BB
· T: +44 121 250 3504
· M: +44 789 4096 439
· www.innovationbham.com
· hugor@innovationbham.com
· www.linkedin.com/in/hugoruss
“Opportunity to innovate through partnership”
www.innovation-engine.co.uk
Editor's Notes
Agenda:
08:00 Registration, networking & buffet breakfast. Get you hands on some innovative products from other regional businesses.
08:45 Introduction and opportunity overview: Hugo Russell, Innovation Birmingham and project manager of the Innovation Engine project.
09:00 Healthy Villages - next generation community models: Shokat Akbar, Commercial & Marketing Director, Birmingham Community Healthcare
09:15 Addressing challenges from large organisations. 4 key aspects your businesses needs to address. Prof Simon Bolton, BCU
10:05 Just how creative are you? BYOD: If you bring your own device then you can discover how creative your are. And what does does it mean? Hugo Russell
10:15 BREAK
10:30 Challenges that are looking for solutions: Overview
Heartlands Hospital
University Hospital Birmingham
Birmingham City Council: Low carbon / sustainability
11:00 What next
How to get involved in addressing the challenges, what capabilities are required and what are your capabilities.
11:15 Additional support available for your business
Funded Projects (E4F, ClimateKIC, IPAM, IPSS, BECCI)
Support programmes (Goldman Sachs, accelerators, placements)
Commercial activities
11:25 Feedback & Close
ID of Challenges in large organisations
Cost Centres
Staff Turnover
Use of Consultants
SME Profiling: Two steps + benefits
DueDil (Companies House + County Court + Social media)
WMCCM (Warwick Uni: Directory + Opportunities + Project + Cluster)
Innovation deconstruction (
Facilitated Matching
IXC Process
Assembling Projects
Secure
Trusted
ENGAGEMENT & TRANSPARENCY
CROSS-FUNCTIONAL COLLABORATION
PROCESS IMPROVEMENT
PRODUCT & SERVICE DEVELOPMENT
1. There is pressure to move from episodic to continuous strategy: the question repeated in different ways by executives responsible for innovation is how do I deal with disruptive change and continuity at the same time? We phrase that as episodic versus continuous change. A related component is the challenge of making fundamental change acceptable. Many organisations acknowledge the power of the corporate immune system to kill new ideas dead before they have a chance to grow and in effect to maintain an episodic culture.
2. The core purpose redefined – the system of acclaim, decision making, core and brand renewal.
2.1. The system of acclaim in a company often embeds and preserves products and processes longer than they deserve and reinforces episodic change. A sociology of innovation would show us that contributions to innovation over time become a defence of the status quo. We institutionalise change quickly and then defend the new position – we forget that as humans we are recurrently innovative. Even so we are passionate defenders of the status quo and build esteem systems around past innovators.
We institutionalise change quickly and then defend the new position – we forget that as humans we are recurrently innovative. Even so we are passionate defenders of the status quo.
2.2. The culture of change. The absolute requirement to have top management involvement in change was quoted frequently in our interviews, and the need to embed this in the corporate brand and in the culture at all levels. Some companies, for example Chubb, see ideation events and exercises as being as much a method for culture change as the front end of a funnel. Ideation systems are therefore not always about ideas.
2.3. Innovation at the level of brand. The brand has to become more reflective of a company’s inner core innovation commitment. As we move away from R&D as a dominant innovation mode many companies are struggling to replace that with a softer innovation identity.
2.4. New processes for delegated decision making. We are beginning to see new decision making processes around innovation. These tend to be based around funding for novel ideas. The funding processes vary but typically a contingency fund or internal venture fund to kick-start new products (in some cases this can be an external fund – e.g. Lilly, BMW), incremental or radical; incubator type facilities to grow a new business to a scale that it can withstand the corporate immune system; and closer coordination and better access to very top management to get accelerator decisions for radical innovations.
These are just four examples of how culture change is layered and involves concrete measures such as who makes decisions, and how the brand is designed, as much as it is about ‘people’.
3. New challenges for long range analytics and foresight - Two factors – multiple geographies and radical adjacency moves – are creating a heightened need for sensing change (Samsung specifically use the role description ‘sensing’) and creating better scenarios (Ericsson). The expectation that surprising things can and will happen is pervasive and most executives we talked to see this in a positive light. It represents opportunity. Foresight is therefore as important as the ideagora. Most innovation literature focus on Front of Innovation (FEI), generating and evaluating ideas – but foresight is more significant than ever and we are seeing a revival of the use of foresight tools like scenario planning.
4. Disruptions to the value chain and transitioning from process to product – whole industries face the challenge of transitioning their operating system and operating philosophy from process to product and service. This is in part due to the challenges of low returns to R&D. But it is also about the disruption of the value chain. There is so little added-value in bulk operations but also no early warning or market-based insights to signal change. Process companies (for example paper and steel) are less vulnerable the closer they are to an end-market where they can use competitive tools like relatively low-cost design, in place of high cost R&D. This in turn is adding to convergence pressures on downstream markets, and intensifying the level of competition in areas like consumer electronics, home systems cars, networks, and more.
5. The innovation deal flow – becoming the innovation channel for ideas is now a viable strategy for a small number of firms. P&G has become the exemplary case of a company that has almost transformed itself into an innovation machine, advertising its size and market access as its most significant assets, and using that to attract partnerships and innovations to it.
Other companies are a stage behind still utilising old methods (ideagoras, scouting (e.g. Nokia), sensing (e.g. Samsung) incubation (Lilly), venturing.
6. Renewing core competency – Companies with a strong tradition of innovation are having to take a new look at their core competence. Lab-based R&D is not providing the differentiation and product-drivers it used to. Innovation in ‘softer’ areas, not only design but also the use of social media, service design, and the business model are all equally reputation enhancing. In addition competition is arriving via other companies’ radical adjacency moves, (for example Apple and Google into mobile). Companies who have regarded themselves as leaders by dint of innovation capacity are now having to ask – well what are our real core competencies? What are the other strategic assets beyond R&D?
Enterprises are buckling under their complexity, employees are freelancing the innovation game forcing change on to the firm by bringing their own smartphones, laptops and software.
7. Dealing with enterprise complexity - Enterprises are buckling under their complexity, employees are freelancing the innovation game forcing change on to the firm by bringing their own smartphones, laptops and software. Going back to the early 1980s enterprises had to transition from ‘product’ focus to ‘service’ focus and during the same period from physical to virtual business processes. Now they are working out the logic of globalization and the converging value chain. Many large enterprises are still dealing with the first transition - how to do good customer service. Innovation takes place against this background.
8. Understanding the impact of globalization on market structures and consumer needs and on B2B needs as we move towards mass differentiation. There is a bigger need for real involvement of users, user profiling and market listening as old product categories break down. For example in mobile telephony, the ‘app’ is not only ubiquitous it also defies categorization. The idea that a product belongs within a demographic is now a dangerous assumption. The growth of mass differentiation – the breaking down of old product categories based around class, gender, income group or geography is reflected in that fact that people want more choice. The western consumer is now targeted from abroad for example by Asia-based small scale manufacturers producing high quality goods at a small fraction of the price charged by western brands. The volume of activity is not threatening but the impact on consumer attitudes needs to be understood.
9. Organising and utilising partnerships and IP issues associated with open innovation. Open innovation introduces a requirement to master partnership development (visible in large MNCs now creating partnership advisory roles and creating large scale partnering opportunities (Microsoft Biz Spark). In advanced business models like API strategies, that process is automated (Apple’s Apps Store). But for many companies developing partnerships in an atmosphere of trust and with well developed IP sharing principles is an asset they are chasing.
10. Real-time information, expertise and decision making. In the old industrial model we relied on static products for information – books, reports, training modules or documents. These were valued because they took time to produce, were invested with authority (if they were good) and often existed within an established paradigm or research tradition. Not even the advent of databases threatened the primacy of products that emerged in the age of print. However, it is difficult now to compete without access to flows of information (which can derive from something as simple and potentially banal as employee status updates) and to have the analytical capacity to capture the meaning of flow. Changes in search engine technologies (Solr[1]) are helping to break down silos of information and roles by converting transaction data into searchable text (and expert search), giving more employees a Google-like search experience in place of structured query. Many managers struggle to deal with flow and as yet new work platforms are not being used optimally to help people with this challenge.
In The Information Age, You Can’t Google Good Ideas –
See more at: http://250words.com/2014/06/in-the-information-age-you-cant-google-good-ideas/#sthash.GpcbDKE5.dpuf
Drill into the brain- burrowing. Need less invasive procedure
Track is burrowed (chunks of brain tissue have to be removed)
Conventional brain cannulas have been in use for over 80 years, and used to tap CSF spaces in brain, facilitating insertion of CSF shunts, tapping of cysts, tumour resection and many other operations. Other uses of such cannulas and probes are to localise sites of deep cerebral pathology, and often assisted with use of imaging e.g. ultrasound, and/or Neuro-navigation systems. Once a CSF space such as a lateral ventricle or a deep seated brain target e.g. tumour, Cavernous Hameangioma is located, it is essential to develop a tract of sufficient width to accommodate Microsurgical instruments, brain holding retractors, and/or a Neuro-endoscope. The development of such tracts is done using relatively crude and destructive techniques involving insertion of wide width instruments such as Neuro-endoscopes through the brain, or suction techniques to remove and dissect neural tissue, followed by placement of required instruments and possibly retractors.
Drill into the brain- burrowing. Need less invasive procedure
Track is burrowed (chunks of brain tissue have to be removed)
Conventional brain cannulas have been in use for over 80 years, and used to tap CSF spaces in brain, facilitating insertion of CSF shunts, tapping of cysts, tumour resection and many other operations. Other uses of such cannulas and probes are to localise sites of deep cerebral pathology, and often assisted with use of imaging e.g. ultrasound, and/or Neuro-navigation systems. Once a CSF space such as a lateral ventricle or a deep seated brain target e.g. tumour, Cavernous Hameangioma is located, it is essential to develop a tract of sufficient width to accommodate Microsurgical instruments, brain holding retractors, and/or a Neuro-endoscope. The development of such tracts is done using relatively crude and destructive techniques involving insertion of wide width instruments such as Neuro-endoscopes through the brain, or suction techniques to remove and dissect neural tissue, followed by placement of required instruments and possibly retractors.
Medical term is TURBT
Develop approaches to limit tumour cell spillage
No guarantee that there is no tumour cell spillage with the resectoscope
Initial transurethral resection (TURBT) is a “staging” procedure. Tumour is obtained to:
Confirm cancer diagnosis
Assign grade (G1 – G3)
Determine pathological depth of invasion – “pT” stage.
No guarantee that there is no tumour cell spillage with the resectoscope