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Put the crowd to work
  Crowdsourcing for news & fun

           Steve Buttry
        Bennington Banner
         March 22, 2013
Read more about it
•   stevebuttry.wordpress.com
•   slideshare.net/stevebuttry
•   sbuttry@digitalfirstmedia.com
•   @stevebuttry
What’s a story you plan to work on
            next week?
Why crowdsource?
• It saves time
• Connecting with sources has always been
  one of a journalist’s most important jobs
• You bring more voices to your news
  reports
• You engage the community
Why pets?
Set the stage
• Build engaged community (follow
  people, converse with them)
• Use multiple platforms (Twitter,
  Facebook, website, blog, newspaper, IRL)
• Do the groundwork (don’t expect the
  public to do your job; invite them to tell
  their stories)
Crowdsourcing tips
•   Say what you know
•   Say what you don’t know
•   Say what you want/need to know
•   Don’t spread rumors lightly; question
•   Vet sources & information
•   Seek niche crowdsourcing opportunities
Things to consider
• Doesn’t work in every situation (what
  tool or technique does?)
• Is it appropriate for this story?
• Match tone to the situation?
Our old process




Graphics by Meg Pickard
Digital First process




Graphics by Meg Pickard
Throughout the process
•   Seek story ideas & tips
•   Ask questions as you gather info
•   Share data with community
•   Ask public to continue the conversation
Open up interviews
Varying situations
• Investigations
17
18
19
20
21
Varying situations
• Investigations
• Breaking news
Say what you don’t know
Varying situations
• Investigations
• Breaking news
• Annual, seasonal stories
Varying situations
•   Investigations
•   Breaking news
•   Annual, seasonal stories
•   Community info
Varying situations
•   Investigations
•   Breaking news
•   Annual, seasonal stories
•   Community info
•   Seek photos
Varying situations
•   Investigations
•   Breaking news
•   Annual, seasonal stories
•   Community info
•   Seek photos
•   Crowdmaps
Breaking news maps
Varying situations
•   Investigations
•   Breaking news
•   Annual, seasonal stories
•   Community info
•   Seek photos
•   Crowdmaps
•   Seek opinions
Your next story

Discuss crowdsourcing approaches for a
story you will be working on this week.
Hashtag helps virality
Follow up
•   stevebuttry.wordpress.com
•   slideshare.net/stevebuttry
•   sbuttry@digitalfirstmedia.com
•   @stevebuttry

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Put the Crowd to Work

Editor's Notes

  1. Most of the examples I am using for this workshop will be websites, but I will also show some screenshots.