Crowdsourcing involves outsourcing tasks traditionally performed by employees to a large, undefined group of people using the internet. It can include open innovation, where companies share ideas to maintain a competitive edge, and shared knowledge initiatives like citizen journalism. Co-creation involves end-users and stakeholders in the innovation process to understand needs and design, prototype, and refine solutions. Crowdfunding is another form that funds projects through small individual contributions. The document provides examples and best practices for crowdsourcing and co-creation initiatives.

1. Crowdsourcing and co-creation
WEBINAR, 29 NOVEMBER 2018
Mark Ralphs

2. Today
1 A salutary tale
2 Talk to me about crowdsourcing
3 Where does co-creation fit in?!
4 A personal favourite

7. Crowds are wise too
Thank goodness for that

8. Crowdsourcing is the act of taking a job
traditionally performed by a designated
agent (usually an employee) and
outsourcing it to an undefined, generally
large group of people in the form of an open
call, commonly using the internet.
Jeff Howe, contributing editor, Wired

9. Crowdsourcing is the act of taking a job
traditionally performed by a designated
agent (usually an employee) and
outsourcing it to an undefined, generally
large group of people in the form of an open
call, commonly using the internet.
Jeff Howe, contributing editor, Wired

10. 󰀁10CROWDSOURCING AND CO-CREATION
Open innovation Crowdsourding
Shared knowledge Crowdfunding

11. 󰀁11CROWDSOURCING AND CO-CREATION
Open innovation

13. 󰀁13CROWDSOURCING AND CO-CREATION
Open innovation is an inclusive, social way of solving complex issues and
improving processes:
• Companies can maintain a competitive edge by outsourcing innovation
• Open innovation is the sharing of ideas between co-workers in a company,
or between them and other innovators and companies in their industry
• A democratic process, non-hierarchical, collaborative community
engagement
• Usually utilised in order to solve a specific problem

14. https://www.youtube.com/watch?v=3UEJyl2ClUc

16. 󰀁16CROWDSOURCING AND CO-CREATION
Shared knowledge

17. 󰀁17CROWDSOURCING AND CO-CREATION
Shared or distributed knowledge involves crowdsourcing to gather
information and knowledge on a certain topic. This includes:
• Citizen journalism and citizen science
• Crowdsourced crisis mapping: quick distribution of information during
a crisis, there are some issues with the verification of data
• General information gathering, data mining for insights

20. 󰀁20CROWDSOURCING AND CO-CREATION
Crowdsourcing

21. 󰀁21CROWDSOURCING AND CO-CREATION
Crowdsourcing is:
• Outsourcing projects to the public
• Tapping into the knowledge/creative knowhow of a brand’s wider
community
• Including consumers in the creation process - contributes to
competitive edge and increases brand affinity
• Organisations either set a specific challenge, or ask for opinions,
insight or suggestions
• Includes Crowd labour and Co-creation

22. Crowd labour

24. Co-creation:
Involving end-users
and stakeholders in
the innovation process,
to understand needs,
and design, prototype
and refine solutions.

25. What is Back Me Up? Play on YouTube ➔

26. https://vimeo.com/232322465

27. https://www.youtube.com/watch?v=IZs-qZtVQw0

28. 󰀁28CROWDSOURCING AND CO-CREATION
Top tips:
• Invest in recruitment: the people you co-create with are the most
important factor to your success
• Don’t over-plan: give yourself room to adapt
• Be imaginative: creative tasks make participants think differently
• Hand over the power: don’t predetermine outcomes
• This is a journey: take participants with you at every stage

29. 󰀁29CROWDSOURCING AND CO-CREATION
Crowdfunding

33. 󰀁33CROWDSOURCING AND CO-CREATION
A personal favourite

34. https://www.youtube.com/watch?v=j1L49BWDJb4

35. Join the Rebellion!
mark@goodrebels.com
linkedin.com/in/markralphs