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Crowdsourcing and co-creation
WEBINAR, 29 NOVEMBER 2018
Mark Ralphs
Today
1 A salutary tale
2 Talk to me about crowdsourcing
3 Where does co-creation fit in?!
4 A personal favourite
Crowds are wise too
Thank goodness for that
Crowdsourcing is the act of taking a job
traditionally performed by a designated
agent (usually an employee) and
outsourcing it to an undefined, generally
large group of people in the form of an open
call, commonly using the internet.
Jeff Howe, contributing editor, Wired
Crowdsourcing is the act of taking a job
traditionally performed by a designated
agent (usually an employee) and
outsourcing it to an undefined, generally
large group of people in the form of an open
call, commonly using the internet.
Jeff Howe, contributing editor, Wired
󰀁10CROWDSOURCING AND CO-CREATION
Open innovation Crowdsourding
Shared knowledge Crowdfunding
󰀁11CROWDSOURCING AND CO-CREATION
Open innovation
󰀁13CROWDSOURCING AND CO-CREATION
Open innovation is an inclusive, social way of solving complex issues and
improving processes:
• Companies can maintain a competitive edge by outsourcing innovation
• Open innovation is the sharing of ideas between co-workers in a company,
or between them and other innovators and companies in their industry
• A democratic process, non-hierarchical, collaborative community
engagement
• Usually utilised in order to solve a specific problem
https://www.youtube.com/watch?v=3UEJyl2ClUc
󰀁16CROWDSOURCING AND CO-CREATION
Shared knowledge
󰀁17CROWDSOURCING AND CO-CREATION
Shared or distributed knowledge involves crowdsourcing to gather
information and knowledge on a certain topic. This includes:
• Citizen journalism and citizen science
• Crowdsourced crisis mapping: quick distribution of information during
a crisis, there are some issues with the verification of data
• General information gathering, data mining for insights
󰀁20CROWDSOURCING AND CO-CREATION
Crowdsourcing
󰀁21CROWDSOURCING AND CO-CREATION
Crowdsourcing is:
• Outsourcing projects to the public
• Tapping into the knowledge/creative knowhow of a brand’s wider
community
• Including consumers in the creation process - contributes to
competitive edge and increases brand affinity
• Organisations either set a specific challenge, or ask for opinions,
insight or suggestions
• Includes Crowd labour and Co-creation
Crowd labour
Co-creation:
Involving end-users
and stakeholders in
the innovation process,
to understand needs,
and design, prototype
and refine solutions.
What is Back Me Up? Play on YouTube ➔
https://vimeo.com/232322465
https://www.youtube.com/watch?v=IZs-qZtVQw0
󰀁28CROWDSOURCING AND CO-CREATION
Top tips:
• Invest in recruitment: the people you co-create with are the most
important factor to your success
• Don’t over-plan: give yourself room to adapt
• Be imaginative: creative tasks make participants think differently
• Hand over the power: don’t predetermine outcomes
• This is a journey: take participants with you at every stage
󰀁29CROWDSOURCING AND CO-CREATION
Crowdfunding
󰀁33CROWDSOURCING AND CO-CREATION
A personal favourite
https://www.youtube.com/watch?v=j1L49BWDJb4
Join the Rebellion!
mark@goodrebels.com
linkedin.com/in/markralphs

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