secondmuse what have we learnt about co creating prosperity? #ebbf25 keynote by Carrie Freeman

1.
what have we learnt about
co-creating prosperity?
ebbf keynote
Carrie Freeman

3. Bringing&new&thinking&
and&solu2ons&to&the&
complex&challenges&
facing&humanity&globally.&

4. • Understand the systemic causes of issues
facing humanity.
• Identify opportunities where new or changed
action will have the biggest impact.
• Design and coordinate efforts to implement
these changes.
We collaborate with our clients to:

5. Our&approach&

6. SecondMuse tackles global issues using a combination of
human-centred design, system thinking, and
collaboration.
Our approach

7. • Human-centred design because people and their
prosperity are at the heart of our work.
• System thinking because complex problems are often
emergent and the result of multiple influences.
• Collaboration because lasting change can only be
created together.
Our approach

8. The&exact&form&solu2on&
takes&depends&on&the&
problem&itself…&

9. Collective Action: the purposeful and highly
coordinated efforts of multiple actors.
Open innovation: an open and collaborative
process for identifying challenges, creating
solutions, and accelerating them to market.
… but we find it frequently includes:

10. • Shared understanding
• Collaborative efforts
• Community engagement and growth
• Solutions from unexpected sources
Results of this approach

11. Founding&principles&

12. Achieving coherence between the material and spiritual.
• Resources are material and intellectual —such as
money and technical skills — but also include spiritual
components such as unity, constancy, and empathy.
• Consultation is necessary.
Founding principles

13. Acknowledging the organic unity and
interdependence of humanity.
• Every co-workers' deeds and words affect others.
• Strive for universal participation.
Founding principles

14. Recognising the reciprocal relationship between
unity and justice.
• Justice implies the search for truth which
requires the participation of more people.
• Justice for individuals and the whole.
Founding principles

15. Cultivating our capacity for altruistic service.
• Work is seen not only as a means to acquire material
wealth but as an avenue to offer our time and abilities
in the service of humanity.
• Enabling altruism in others.
Founding principles

16. Examples&of&our&work&

17. LAUNCH'
Engaging the collective genius to bring transformative sustainability
technologies to scale
Clients: NASA, Nike, USAID, U.S. State Department
• An ongoing innovation platform
• Water, energy, health, waste, and green chemistry
• 5 years, $40 million direct investment, hundreds of millions of
dollars of market creation
• Showcased by the White House at the 2013 G8 Summit

18. Space'Apps'
The largest mass-collaboration hackathon in the world
Client: NASA
• Answering the most pressing problems in Earth and space
• 62 countries, 133 cities, 500 organisations, and 13,700 global
citizens
• Enabling the involvement of citizens from unlikely regions

19. SAC'Impact'Framework'&'2020'Mapping'
Catalysing sustainability impact for the apparel industry
Client: Sustainable Apparel Coalition
• Refining the SAC strategy for increased impact by the 110+ industry
members comprising 1/3+ of global apparel and footwear market
• Mapping the current system to accelerate collaboration & focus

20. What&we’ve&learned&

21. What we’ve learned
Learning & Experimentation
• Learning process is required for growth
• Experimentation should be guided by learning agenda

22. Values
• Values attract and vary in interpretation
• It is important to explicit, implicit and subtle
What we’ve learned

23. Impact
• Impact goes beyond broad brush social and
environmental
• A framework and expertise is needed for measurement
What we’ve learned

24. Business
• Business practices should be assessed based on
principle
• Experimentation is best guided by learning agenda
What we’ve learned

25. “Everyone(has(a(share(in(this(
enterprise;(the(contribu3on(of(each(
serves(to(enrich(the(whole.”&
Universal House of Justice
2014 Ridvan Message