This document discusses crowdsourcing and examples of Indian brands that have used crowdsourcing. It provides definitions of crowdsourcing as outsourcing tasks to a large, undefined group of people. It then gives examples of Micromax, Meru Cabs, Hyundai, and Airtel crowdsourcing aspects of their branding, design, advertising, and content. The document emphasizes that crowdsourcing multiplies insights, speed, and collaboration for businesses. It promotes the services of Jade Magnet for integrated marketing through managed crowdsourcing.

1. :-)
WISDOM OF CROWDS

2. Crowdsourcing is an act of outsourcing tasks,
traditionally performed by an employee or contractor,
to an undefined, large group of people or community
(crowd) through an open call
- Jeff Howe

3. LET’S LOOK AT SOME INDIAN BRANDS
CROWDSOURCING
http://www.adweek.com/files/imagecache/node-detail/news_article/the-great-crowdsourcing-tt-2011.jpg

4. MICROMAX ASKED USERS TO DESIGN THEIR BRAND IDENTITY
CROWDSOURCED

5. MERU CABS WENT TO THE CROWD FOR THE SPATIAL DESIGN
CROWDSOURCED

6. HYUNDAI WENT TO THE AUDIENCE FOR NEW TV ADS
CROWDSOURCED

7. AIRTEL ASKED ITS SUBSCRIBERS TO COME UP WITH STORIES
CROWDSOURCED

8. ALL THIS MEANS IS THE POWER IS WITH YOU

9. FOR BUSINESSES
INSIGHT multiplied

10. FOR BUSINESSES
SPEED multiplied

11. FOR BUSINESSES
COLLABORATION multiplied
http://www.ideachampions.com/weblogs/collaboration.png

12. http://economictimes.indiatimes.com/thumb/msid-18236865,width-652,resizemode-4/top-tips-what-ceos-look-for-in-young-leaders.jpg
WHAT ALL CAN YOU CROWDSOURCE?

14. FINALLY!!
WHAT DO WE DO AT JADE MAGNET?

15. INTEGRATED MARKETING
THROUGH MANAGED
CROWDSOURCING
We are a marketing support agency delivering offline and online
experiences for our customers across the globe. Using crowd
management processes we enable customers with effective digital, social
and traditional marketing.
www.jademagnet.com
California | Singapore | Doha | Bangalore

16. WE CREATE SUCH COLLATERALS!

17. AND PARTY!

18. 1,100 CUSTOMERS
15,000 PROVIDERS
150 PROJECTS A MONTH
Delivering Marketing Solutions through Managed Crowdsourcing.
www.jademagnet.com
California | Singapore | Doha | Bangalore