In this session, Gavin Kelly and Rob Girling, co-founders and principals of design and innovation company Artefact, will explore how crowdsourcing together with a strong maker culture can propel companies on a path to invention and innovation. Using their own experience in building an innovation platform, they will share insight and lessons on how to build a culture of innovation.

1. 1
From Crowd Sourcing to Crowd Making
@artefactgroup
Rob Girling & Gavin Kelly

2. 2
From Crowd Sourcing to Crowd Making
@artefactgroup
Fireside Chat

3. 3
From Crowd Sourcing to Crowd Making
@artefactgroup
@artefactgroup

4. 4

5. 55
The Story of 10,000 feet
Our Second Baby

6. 6

7. 77
The Challenge

8. 88
From Designer to Investor
Our Roles

9. 99

10. 10

11. 11

12. 12

13. 13

14. 14

15. 1515
Risk Mitigation

16. 1616
Low Risk Tolerance
=
Excessive Rigor

17. 17

18. 1818
Aha! Moment

19. 19
No! No! No! No! No! No!
No! No! No! No! No! No!
No! No! No! No! No! No!
No! No! No! No! No! No!
No! No! No! No! No! No!
No! No! No! No! No! No!

20. 2020
This We Believe

21. 21

22. 22

23. 23
Thinking vs Doing

24. 2424
Power of Prototyping

25. 2525
Diversity of people and
perspectives results in better
ideas and concepts

26. 2626
The Benefits of Making

27. 2727
Better Designers

28. 2828
Better Designers
Better Consultants

29. 2929
Better Designers
Better Consultants
Better Entrepreneurs

30. 3030
Crowd Sourcing

31. 3131
Crowd Sourcing
Crowd Funding

32. 3232
Crowd Sourcing
Crowd Funding
Crowd Making

33. 3333
Enter Startefact

34. 34

35. 35

36. 3636
Introducing Purple

37. 37

38. 38

39. 3939
TURN ANY MOMENT
INTO A CHERISHED
KEEPSAKE

40. 40

41. 41

42. 42
Lithium, Polymor cell
battery
Sillicon Labs
processor
BLE support
Inductive wireless
charging
Enough storage to
hold as many
keepsakes as you
can possibly
imagine…
Ready to Be Built

43. 4343

44. Year 1 Year 2 Year 3
Profitability $0

45. Year 1 Year 2 Year 3
Profitability $0
Valley of Financial
Burden

46. 4646
BrakePack

47. 47

48. 48

49. 4949

50. 5050

51. 5151

52. 5252

53. 5353

54. 5454

55. 5555

56. 5656

57. 57

58. 5858

59. 5959
Lessons from the Experience
Takeaways

60. 60

61. 61

62. 62
Making Bad

63. 63
Ten Lessons
from the
Ultimate Makers

64. 64

65. 65
Lesson #1
Give up Control

66. 66

67. 67

68. 68
Lesson #2
It is a journey

69. 69

70. 70
Lesson #3
Ideas are fragile

71. 71

72. 72
Lesson #4
More, faster, better

73. 73

74. 74
Lesson #5
Learn by Doing

75. 75
Lesson #6

76. 76
Lesson #6
Unpredictability

77. 77

78. 78
Lesson #7
Partnering

79. 79

80. 80
Lesson #8
Commitment

81. 81

82. 82
Lesson #9
Teams

83. 83

84. 84
Lesson #10
Get Cooking Making

85. 8585
Project Helium
Full Circle

86. 8686

87. 87

88. 88
Q&A

89. 89
Thank You

90. Perception of the Smart TV/Smart Hub System Over Time “Efficient to Use”
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5
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0 1 2 3 4 5 6
Question 1
Question 2
Question 3
Question 4

91. Perception of the Smart TV/Smart Hub System Over Time “Efficient to Use”
0 1 2 3 4 5 6
1
2
3
4
5
Question 6 Question 3 Question 2 Question 1

92. Perception of the Smart TV/Smart Hub System Over Time “Efficient to Use”
0 2 4 6 8 10 12 14
Group 1
Group 2
Group 3
Group 4
Question 1 Question 2 Question 3

93. Perception of the Smart TV/Smart Hub System Over Time “Efficient to Use”
0
1
2
3
4
5
6
1 2 3 4 5
Question 1
Question 2
Question 3
Question 4

94. 94
Only 25% of all consumer groups agreed or
strongly agreed that they would recommend
the 2013 Smart TV to friends and family.
Overall, 17% of evaluators would not recommend the 2013 Smart TV to their friends and family.
In general, people tended to like the concept and find the UI visually pleasing, but were not impressed
with the current execution. The general sentiment was that the system as a whole still had too many
issues with usability and user experience that it didn’t feel quite yet “ready for prime time.”
I would recommend this to family and friends
0% 20% 40% 60% 80% 100%
Group 1
Group 2
Group 3
Group 4
OVERALL
Strongly
Agree
Agree Somewhat
agree
Neither agree
nor disagree
Somewhat
disagree
Disagree Strongly
Disagree