Whether you consider crowds inherently wise or dumb, using them as a source of information, inspiration and even labour is on the rise. Done correctly crowd sourcing works well, done incorrectly, however, and you have an expensive online PR disaster. What does crowd sourcing entail, how do you make it work for you? Learn more and read about some inspiring success stories, and some classic cases where obeying the 'wisdom' of crowds was not the way to go.